internship report at directorate of tourism and wildlife -Kilifi county

INDUSTRIAL ATTACHMENT REPORT
COUNTY GOVERNMENT OF KILIFI
DEPARTMENT OF TRADE, INDUSTRIALIZATION, CO-OPERATIVE DEVELOPMENT,
TOURISM AND WILDLIFE
P.O. Box 519-80108
KILIFI, KENYA.
DIRECTORATE OF TOURISM AND WILDLIFE
PWANI UNIVERSITY
DEPARTMENT OF HOSPITALITY AND TOURISM MANAGEMENT
OGWEYO PETER OGALO
H12/PUC/O469/12
ON JOB TRAINING SUPERVISORS
MR WILLIAM IHIA-TOURISM OFFICER
MR VICTOR NSENGA-WILDLIFE OFFICER
ASSESSMENT SUPERVISOR
MADAM MBOGO

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ogweyopeter2012@gmail.com/+254717782213
DECLARATION
This industrial attachment is my original work and has not been submitted for a degree in any
other university for industrial attachment.
NAME............................................................................................................
Signature …………………………………… Date………………………..
We confirm that the work reported in this industrial attachment was carried out by the
candidate under our assessment as University/on job training supervisors.
NAME..............................................................................................
Signature ………………………………. Date……………………
NAME..............................................................................................
Signature …………………………… Date…………………...........

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DEDICATION
This industrial attachment report is dedicated to my Late Father Joanes Ogalo Adipo.

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ACKNOWLEDGMENT
I thank Pwani University and the department of Hospitality and Tourism Management for
giving me the opportunity and equipping with skills and knowledge in this profession of
tourism. I register my appreciation to the lecturers in the department of hospitality and
tourism managements. I give sincere thanks and appreciation to my able on job supervisors
Mr William and Nsenga for a job well done, for their effort and willingness to assist me
during training.
The whole department of trade, industrialization, cooperative development, tourism and
wildlife, for the consistent hospitality and integrity you show me from the day I joined
attachment to the end under the care of our able and willing chief officer madam Patience
Above all, I am sincerely grateful to the Almighty God for the sufficient grace that saw me
through during my study period. It may not be practically possible to register my
appreciation to all those who in one way or other contributed to the success of this work but
to all of you, I say thanks.

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Contents
DECLARATION ............................................................................................................................ 2
DEDICATION................................................................................................................................ 3
ACKNOWLEDGMENT................................................................................................................. 4
EXECUTIVE SUMMARY ............................................................................................................ 9
CHAPTER 1 ................................................................................................................................. 10
1.0 BACKGROUND AND INTRODUCTION. .......................................................................... 10
1.1OVERVIEW ............................................................................................................................ 10
1.2INTRODUCTION ................................................................................................................... 10
1.3BASIC ORGANISATION STRUCTURE OF KILIFI COUNTY GOVERNMENT............. 12
1.4 COUNTY EXECUTIVE ........................................................................................................ 13
1.4.1 Powers of the governor. ....................................................................................................... 15
1.4.2 Functions of the deputy governor. ....................................................................................... 15
1.4.3 Removal of a governor......................................................................................................... 16
1.4.4Exercise of executive authority............................................................................................. 17
1.4.5 Appointment of county executive members. ....................................................................... 18
1.4.6 Functions of the executive committee. ................................................................................ 19
1.4.7 Role of the executive committee in urban area or city planning. ........................................ 19
1.4.8 Oath of office for the executive committee. ........................................................................ 20
1.4.9 Accountability of members of the executive committee. .................................................... 20
1.4.10 Removal of member of executive committee. ................................................................... 20
1.4.11 Meetings of the county executive committee. ................................................................... 21
1.4.12 County executive to remain in office after elections ........................................................ 22
1.4.13 Representation of county government by Attorney-General in court................................ 22
1.4.14 Appointment of county secretary. ..................................................................................... 22
1.4.15 Appointment of county chief officers. ............................................................................... 23
1.4.16 County executive committee to determine organization of county. .................................. 24
1.4.17 Performance management plan. ......................................................................................... 24

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1.5DECENTRALIZED UNITS .................................................................................................... 25
1.5.1Decentralized units................................................................................................................ 25
1.5.2Urban areas and cities structures........................................................................................... 26
1.5.3Office of the sub-county administrator. ................................................................................ 26
1.5.4Establishment of the office of Ward administrator. .............................................................. 27
1.5.5Establishment of the office of village administrator............................................................. 28
1.5.6Village council. ..................................................................................................................... 29
1.5.7Structures of decentralization................................................................................................ 30
1.6KILIFI COUNTY MANDATE ............................................................................................... 31
1.6.1 The goals of Kilifi county................................................................................................ 31
1.6.2Vision.................................................................................................................................... 31
1.6.3 Mission........................................................................................................................... 31
1.6.4.1Vision................................................................................................................................. 32
1.6.4.2Mission............................................................................................................................... 32
1.6.4.3Mandates ............................................................................................................................ 32
1.6.4.5Core Values........................................................................................................................ 32
1.6.4.6Core Functions ................................................................................................................... 32
1.6.4.7Strategic Objectives ........................................................................................................... 33
1.6.4.8Stakeholders and Roles ...................................................................................................... 33
1.7Organizational Structure .......................................................................................................... 34
1.7.1 Functions of the executive committee. ................................................................................ 35
1.7.2 Role of the executive committee in urban area or city planning. ........................................ 36
1.7.3 Accountability of members of the executive committee. .................................................... 36
1.7.4 Removal of member of executive committee. ..................................................................... 37
1.7.5 Meetings of the county executive committee. ..................................................................... 38
1.7.6 County executive committee to determine organization of county. .................................... 39
1.7.7 Performance management plan. ........................................................................................... 40
1.8CHIEF OFFICER..................................................................................................................... 40
1.8.1 Appointment of county chief officers. ................................................................................. 40
1.9THE DIRECTORATE OF TOURISM AND WILDLIFE ...................................................... 42
1.9.1MANDATES ........................................................................................................................ 43

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CHAPTER 2 ................................................................................................................................. 44
2.0 TOURISM DEVELOPMENT DEPATMENT....................................................................... 44
2.1background and introduction ................................................................................................... 44
2.2policy statements...................................................................................................................... 44
2.3ORGANISATION STRUCTURE ........................................................................................... 45
2.4 Tourism developments officer ............................................................................................. 46
2.5 County tourism promotion officer .......................................................................................... 46
2.6 County director tourism .......................................................................................................... 47
6.7Tourism attractions sites in Kilifi county................................................................................. 50
6.7.1 HISTORICAL SITES. ........................................................................................................ 50
6.7.2THE WONDERFUL SCENERIES IN KILIFI COUNTY................................................... 52
CHAPTER 3 ................................................................................................................................. 54
3.0WILDLIFE DEPATMENT,3.1ORGANISATION STRUCTURE......................................... 54
3.2Wildlife Officer........................................................................................................................ 55
CHAPTER 4 ................................................................................................................................. 59
4.OTOURISM POLICY DEVELOPMENT................................................................................. 59
4.1BACKGROUND ..................................................................................................................... 59
4.4.2Kilifi County Tourism Board ................................................................................................ 61
4.4.3Kilifi County International Convention and Exhibition Centre............................................ 61
4.4.4county tourism research and information management unit. ................................................ 61
4.4.5county tourism protection agency......................................................................................... 61
4.5PILLARS OF DEVOLUTION 2015/2016 .............................................................................. 62
4.6AREAS SUPPORTED BY THE POLICY INCLUDE. .......................................................... 62
4.7ACTIVITIES............................................................................................................................ 62
4.8THE NEED FOR TOURISM POLICY................................................................................... 62
4.10STATUS AND TRENDS OF TOURISM IN KILIFI COUNTY.......................................... 64
CHAPTER 5 ................................................................................................................................. 65
5.0TOURISM MARKETING DEPATMENT,5.1ORGANISATION STRUCTURE................. 65
5.2TOURISM MARKETING OFFICER 2 .................................................................................. 66
5.4TOURISM MARKETING OFFICER 1 .................................................................................. 68

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designing....................................................................................................................................... 69
5.5TOURISM MARKETING STRATEGIC APPROACHES..................................................... 69
CHAPTER 6 ................................................................................................................................. 72
6.0TOURISM MANAGEMENT DEPARTMENT...................................................................... 72
6.3RESPONSIBILITIES OF INSTITUTIONS/AGENCIES ....................................................... 73
6.4TOURISM OFFICERS ............................................................................................................ 74
6.5Administrative assistance......................................................................................................... 75
6.6Tourism officer ........................................................................................................................ 76
Typical work activities.................................................................................................................. 76
6.7Tourist information centre manager:........................................................................................ 77
6.7.2The role of a tourist information centre (TIC) manager includes:........................................ 78
Typical work activities.................................................................................................................. 78
6.7.3However, tasks typically include some or all of the following: ........................................... 78
6.8.1On completion of this department, the trainee will be able to : ........................................... 79
6.9ACTIVITIES............................................................................................................................ 81
6.10CHALLENGES ..................................................................................................................... 81
6.10.1KILIFI COUNTY TOURISM CHALLENGES ................................................................. 81
6.10.2DEPARTMENTAL CHALLENGES ................................................................................. 81
6.10.3KEY STRATEGIC ISSUES FOR KENYA’S TOURISM................................................. 82
6.11OBSERVATIONS ................................................................................................................. 83
6.11.1Identification of students destinations and thematic areas of research in hospitality and
tourism profession................................................................................................................... 83
6.11.2Kenya vision 2030 prioritizes tourism as economical booster . ......................................... 85
6.11.3. Identified tourism stakeholders in Kilifi county. .............................................................. 86
6.12.0RECCOMMENDATIONS ................................................................................................. 89
POSSIBLE OUTCOMES OF RECCOMMENDATIONS........................................................... 90
6.13.0 CONCLUSION.................................................................................................................. 91
6.14.0 REFERENCE..................................................................................................................... 92
7.1ANNEX: 1 KILIFI COUNTY TOURISM DESTINATION, MANAGEMENT AND
STRATEGIC MARKETING TRAINING PROGRAMME. ................................................. 93

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7.2ANNEX 2............................................................................................................................... 100
CAPACITY BUILDING ON SOLID WASTES AND WASTE WATER MANAGEMENT
TO MARINE LIFE/HUB FOR TOURISM.......................................................................... 100
7.3ANNEX 3 “REGIONAL POLICY AND TOURISM PLANNING AND
DEVELOPMENT ................................................................................................................. 108
maps 114
EXECUTIVE SUMMARY
The industrial attachment started from 18th May to 28th August in the directorate of tourism
and wildlife. The areas of practicum were tourism development, tourism management,
tourism marketing and promotion, tourism policy development and wildlife and
environmental conservation and protection. Besides some knowledge in tourism bodies and
organization like the finances ,regulation and investment and promotion are attached in the
annexes to enhance the understanding of the industry with collaboration to county
government act which elaborates the roles and responsibilities of the county management in
Kenya.
some of the key activities engaged are attending symposium on tourism recorery,conduct
beach assessment for tourism developenment,attended three day workshop on event planning
and organization. Some of the office administration and management like receiving project
proposals and analysis their viability,dveloping project proposals, filing documents and
making tourism marketing strategy and action plan which is still ongoing. Besides that
attended one day workshop on Kilifi county environment action plan at Makuti villas.
In the last chapter are attached annexes of project proposals for development of tourism in
Kilifi county, the report also recommended on challenges facing the county and the nation.
In the observation the destinations for hospitality and tourism students and trainees' are
clearly elaborated and the tourism stakeholders and their roles and responsibility in the
tourism field.

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CHAPTER 1
1.0 BACKGROUND AND INTRODUCTION.
1.1OVERVIEW
The Kenya Constitution 2010 established a devolved system of Government with a National
Government headed by the President and 47 County Governments under Governors, Kilifi
being one of them. These meant that some services which were previously offered nationally
were devolved and are to be offered at the County level. Counties have specific constitutional
mandates under schedule four of the Constitution of Kenya. To facilitate performance of
these mandates, the Constitution provides for the establishment of a maximum of 10
departments. One of such department created in Kilifi County, in April 2013, is the
Department of Trade, Industrialization, Co-operative Development, Tourism and Wildlife.
The Department is key to the economic development of the County. The Trade Sector is the
link between production and consumption and therefore the wholesale and retail trade is a
key sector of the economy. The County is rich with industries in soft drink, salt, cement,
textile and steel manufacturing; it has well endowed urban areas that attract outside
investments; has several cottage industries and has many tourism attraction sites which
include: coral reefs, white sandy beaches, historical sites, kaya forests, mangrove swamps,
wildlife and beach hotels.
1.2INTRODUCTION
The strategic plan 2014-2019 for the Department of Trade, Industrialization, Cooperative
Development, Tourism and Wildlife provides a road map for development in the sectors for
the next five years. The plan conveys the shared vision, mission, Goals, objectives, strategies
and activities to address key challenges and priorities in the sectors.
Further, considering emerging issues globally, nationally and regionally and even in the
county pertaining to these sectors, it is necessary to develop a strategic plan that is aligned to
both the changes in the dynamic operating environment and the strategic thinking of the
County Government as informed by Kenya Vision 2030, Second Medium Term Plan 2013 –

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2017, the first County Integrated Development plan 2013-2017 and taking into account the
provisions of Kenya constitution 2010.
The strategies set out in this plan aim to strengthen the department deliver on its mandate as
well as help the county government meet its overall corporate. In this regard, this Strategic
Plan focuses on; enhancing the growth and development of trade and industries; developing
and managing a vibrant co-operative sector; and promoting an innovative tourism industry.
This Plan is set out in five chapters as outlined below; This chapter provides background
description of the County in terms of its mandates, vision, mission, rationale for the county
strategy, and how the strategic planning was conducted, for the purpose of informing
development of departmental strategic plan.
This chapter highlights the current situation of the department. It outlines the key
achievements and challenges facing the department in the delivery of its mandate and also
describes the Strengths, Weakness, Opportunities and Threats (SWOT) facing the
department. In addition, information about stakeholder and customer analysis is provided to
identify their interests and expectations. This information provides valuable knowledge for
further analysis and development of department’s strategies and specific activities.
This chapter outlines the department’s mandate, vision, mission, core values and goals. It
further gives the strategic focus of the department which shows priorities in order to ensure a
competitive and innovative tourism, cooperative, trade and industrial sector. It further,
summarizes goals, the key objectives and their corresponding strategies.
This chapter provides a framework for implementation of this plan. It comprises of
departmental organization structure, resource mobilization, and an implementation matrix.
The proposed organisational structure for the department will provide both institutional and
functional framework for successful implementation of the Strategic Plan. The department
will address structural bottlenecks, enhance capacity building and promote innovativeness,
creativity and professionalism towards realization of the strategic plan. The Successful
implementation of the Strategic Plan, will depend not only on the quality and commitment of
staff but also on the availability and efficient utilisation of other resources.

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The Strategic Plan will be implemented as per the details presented in the Implementation
Matrix which outlines key activities for each strategy, performance indicators, expected
outputs, responsibility, key partners, time frame and budget. The matrix will be used as a
management tool during the Plan implementation for management and coordination of
activities and work plans, Preparing budgets and allocation of funds and resources,
The success of this Strategic Plan is subject to implementation of all initiatives outlined in
the matrix. This requires active involvement of all actors and ongoing support and guidance
from top leadership and management.
This chapter presents tools that will be used in monitoring and evaluation of the strategic
plan. Monitoring tools include: annual work plans, management reports, financial reports,
annual staff appraisal, meetings and other specific evaluation tools.
Monitoring, evaluation and reporting systems will be crucial for effective implementation of
the plan. In this regard the department will develop and implement a comprehensive
Monitoring, Evaluation and Reporting system (M E&R) aligned to its priorities and strategic
objectives as well as the County Integrated Development Plan, second medium term plan,
and the Kenya Vision 2030 aspirations. The mid-term and end-of-term evaluation plan
implementation will be crucial to provide accurate data for review of the five year period of
implementation and basis for preparation of the subsequent five year strategic plan of the
department
.3BASIC ORGANISATION STRUCTURE OF KILIFI COUNTY GOVERNMENT

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1.4 COUNTY EXECUTIVE
1.4.0 Functions and responsibilities of a county governor.
30. (1) The governor shall take and subscribe to the oath or affirmation as set out in the
Schedule to this Act before assuming office.
(2) Subject to the Constitution, the governor shall
(a) diligently execute the functions and exercise the authority provided for in the

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Constitution and legislation;
(b) perform such State functions within the county as the President may from time to
time assign on the basis of mutual consultations;
(c) represent the county in national and international for a and events;
(d) appoint, with the approval of the county assembly, the county executive committee
in accordance with Article 179(2)(b) of the Constitution;
(e) constitute the county executive committee portfolio structure to respond to the
functions and competencies assigned to and transferred to each county;
(f) submit the county plans and policies to the county assembly for approval;
(g) consider, approve and assent to bills passed by the county assembly;
(h) chair meetings of the county executive committee;
(i) by a decision notified in the county gazette, assign to every member of the county
executive committee, responsibility to ensure the discharge of any function within
the county and the provision of related services to the people;
(j) submit to the county assembly an annual report on the implementation status of the
county policies and plans;
(k) deliver annual state of the county address containing such matters as may be
specified in county legislation; and
(l) sign and cause to be published in the county Gazette, notice of all important formal
decisions made by the governor or by the county executive committee.
(3) performing the functions under subsection (2), the governor shall
(a) provide leadership in the county’s governance and development;
(b) provide leadership to the county executive committee and administration based on
the county policies and plans;

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(c) promote democracy, good governance, unity and cohesion within the county;
(d) promote peace and order within the county;
(e) promote the competitiveness of the county;
(f) be accountable for the management and use of the county resources; and
(g) promote and facilitate citizen participation in the development of policies and plans,
and delivery of services in the county.
1.4.1 Powers of the governor.
31. The governor
(a) may, despite section 40, dismiss a county executive committee member at any time,
if the governor considers that it is appropriate or necessary to do so;
(b) shall dismiss a county executive committee member, if required to do so by a
resolution of the county assembly as provided under section 40;
(c) may appoint an accounting officer for each department, entity or decentralized unit
of the county government; and
(d) shall have such powers as may be necessary for the execution of the duties of the
office of governor.
1.4.2 Functions of the deputy governor.
32. (1) The deputy governor shall take and subscribe to the oath or affirmation as set out
in the Schedule to this Act before assuming office.
(2) The deputy governor shall deputize for the governor in the execution of the
governor’s functions.
(3) The governor may assign the deputy governor any other responsibility or portfolio as
a member of the county executive committee.

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(4) When acting in office as contemplated in Article 179(5) of the Constitution, the
deputy governor shall not exercise any powers of the governor, to nominate, appoint or
dismiss, that are assigned to the governor under the Constitution or other written law.
(5) The governor shall not delegate to the deputy governor any of the functions referred
to in subsection (4).
1.4.3 Removal of a governor.
33. (1) A member of the county assembly may by notice to the speaker, supported by at least
a third of all the members, move a motion for the removal of the governor under Article 181
of the Constitution.
(2) If a motion under subsection (1) is supported by at least two-thirds of all the members of
the county assembly
(a) the speaker of the county assembly shall inform the Speaker of the Senate of that
resolution within two days; and
(b) the governor shall continue to perform the functions of the office pending the
outcome of the proceedings required by this section.
(3) Within seven days after receiving notice of a resolution from the speaker of the county
assembly
(a) the Speaker of the Senate shall convene a meeting of the Senate to hear charges
against the governor; and
(b) the Senate, by resolution, may appoint a special committee comprising eleven of its
members to investigate the matter.
(4) A special committee appointed under subsection (3)(b) shall
(a) Investigate the matter; and
(b) report to the Senate within ten days on whether it finds the particulars of the

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allegations against the governor to have been substantiated.
(5) The governor shall have the right to appear and be represented before the special
committee during its investigations.
(6) If the special committee reports that the particulars of any allegation against the governor
(a) have not been substantiated, further proceedings shall not be taken under this section
in respect of that allegation; or
(b) have been substantiated, the Senate shall, after according the governor an
opportunity to be heard, vote on the impeachment charges.
(7) If a majority of all the members of the Senate vote to uphold any impeachment charge,
the governor shall cease to hold office.
(8) If a vote in the Senate fails to result in the removal of the governor, the Speaker of the
Senate shall notify the speaker of the concerned county assembly accordingly and the motion
by the assembly for the removal of the governor on the same charges may only be re-
introduced to the Senate on the expiry of three months from the date of such vote.
(9) The procedure for the removal of the President on grounds of incapacity under Article
144 of the Constitution shall apply, with necessary modifications, to the removal of a
governor.
(10) A vacancy in the office of the governor or deputy governor arising under this section
shall be filled in the manner provided for by Article 182 of the Constitution.
1.4.4Exercise of executive authority.
34. The county executive committee shall exercise the executive authority
(a) in accordance with the Constitution and relevant national and county legislation;
(b) for the well-being and benefit of the people;

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(c) taking into account the objects and principles of devolution of government set out
under Articles 174 and 175 of the Constitution;
(d) while enhancing self-governance for communities in the management of
development programs;
(e) while ensuring the protection and promotion of the interests and rights of minorities
and marginalized communities;
(f) while promoting gender equity;
(g) while promoting social and economic development within the county; and
(h) while ensuring equitable sharing of available resources throughout the county.
1.4.5 Appointment of county executive members.
35. (1) The governor shall, when nominating members of the executive committee—
(a) ensure that to the fullest extent possible, the composition of the executive committee
reflects the community and cultural diversity of the county; and
(b) take into account the principles of affirmative action as provided for in the
Constitution.
(2) The county assembly shall not approve nominations for appointment to the executive
committee that do not take into account
(a) not more than two thirds of either gender;
(b) representation of the minorities, marginalized groups and communities; and
(c) community and cultural diversity within the county.
(3) A person may be appointed as a member of the county executive committee if that person
(a) is a Kenyan citizen;
(b) is a holder of at least a first degree from a university recognised in Kenya;
(c) satisfies the requirements of Chapter Six of the Constitution; and

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(d) has knowledge, experience and a distinguished career of not less than five years in
the field relevant to the portfolio of the department to which the person is being
appointed.
(4) A member of the county executive committee shall not hold any other State or public
office.
1.4.6 Functions of the executive committee.
36. (1) In addition to the functions provided under Article 183 of the Constitution, a county
executive committee shall
(a) supervise the administration and delivery of services in the county and all
decentralized units and agencies in the county;
(b) perform any other functions conferred on it by the Constitution or national
legislation; and
(c) carry out any function incidental to any of the assigned functions.
(2) In the performance of its functions, a county executive committee shall have power to
determine its own programme of activities and every member of the committee shall observe
integrity and disclosure of interest in any matter before the committee.
1.4.7 Role of the executive committee in urban area or city planning.
37. A county executive committee shall
(a) monitor the process of planning, formulation and adoption of the integrated
development plan by a city or municipality within the county;
(b) assist a city or municipality with the planning, formulation, adoption and review of
its integrated development plan;
(c) facilitate the coordination and alignment of integrated development plans of different
cities or municipalities within the county and with the plans, strategies and
programmes of national and county governments; and

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(d) take appropriate steps to resolve any disputes or differences in connection with the
planning, formulation, adoption or review of an integrated development plan.
1.4.8 Oath of office for the executive committee.
38. A person appointed as a member of the county executive committee under Article 179 of
the Constitution shall take the prescribed oath or affirmation of office provided in the
1.4.9 Accountability of members of the executive committee.
39. (1) The members of the county executive committee are individually and collectively
accountable to the governor in the exercise of their powers and performance of their duties
and responsibilities.
(2) A committee of the county assembly may require a member of the executive committee
to
(a) attend or appear before the committee; and
(b) answer any question relating to the member’s responsibilities.
1.4.10 Removal of member of executive committee.
40. (1) Subject to subsection (2), the Governor may remove a member of the county
executive committee from office on any of the following grounds
(a) incompetence;
(b) abuse of office;
(c) gross misconduct;
(d) Failure, without reasonable excuse, or written authority of the governor, to attend
three consecutive meetings of the county executive committee;
(e) Physical or mental incapacity rendering the executive committee member incapable
of performing the duties of that office; or

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(f) gross violation of the Constitution or any other law.
(2) A member of the county assembly, supported by at least one-third of all the members of
the county assembly, may propose a motion requiring the governor to dismiss a county
executive committee member on any of the grounds set out in subsection (1).
(3) If a motion under subsection (2) is supported by at least one-third of the members of the
county assembly
(a) the county assembly shall appoint a select committee comprising five of its members
to investigate the matter; and
(b) the select committee shall report, within ten days, to the county assembly whether it
finds the allegations against the county executive committee member to be
substantiated.
(4) The county executive committee member has the right to appear and be represented
before the select committee during its investigations.
(5) If the select committee reports that it finds the allegations
(a) unsubstantiated, no further proceedings shall be taken; or
(b) substantiated, the county assembly shall vote whether to approve the resolution
requiring the county executive committee member to be dismissed.
(6) If a resolution under subsection (5)(b) is supported by a majority of the members of the
county assembly
(a) the speaker of the county assembly shall promptly deliver the resolution to the
governor; and
(b) the governor shall dismiss the county executive committee member.
1.4.11 Meetings of the county executive committee.
41. (1) The deliberations of all meetings of the county executive committee shall be recorded

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in writing.
(2) The quorum of a meeting of a county executive committee shall be more than one half of
its membership.
(3) A resolution of the county executive committee shall be by a majority of the members
present and voting.
(4) A resolution arrived at pursuant to subsection (2) shall be accessible to the public.
1.4.12 County executive to remain in office after elections.
42. (1) When a general election is held for a county government, the outgoing county
executive committee shall remain in office until a new county executive committee is
constituted after the election.
(2) The constitution of a new executive committee after an election under subsection (1) shall
be finalized within twenty-one days of the swearing in of the members of the county
assembly.
1.4.13 Representation of county government by Attorney-General in court.
43. A county government may, pursuant to Article 156(4) of the Constitution request the
Attorney-General to represent the county government in court or in any other legal
proceedings to which the county government is a party other than in criminal proceedings.
1.4.14 Appointment of county secretary.
44. (1) There is established for each county the office of the county secretary who shall be
secretary to the county executive committee.
(2) The county secretary
(a) shall be competitively sourced from amongst persons who are university graduates
with at least ten years experience in administration and management;

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(b) Shall be nominated from persons competitively sourced under paragraph (a) by the
governor and, with the approval of the county assembly, appointed by the governor;
and
(c) May, subject to the conditions and terms of appointment, be dismissed by the
governor.
(3) The county secretary shall
(a) Be the head of the county public service;
(b) Be responsible for arranging the business, and keeping the minutes, of the county
executive committee subject to the directions of the executive committee;
(c) Convey the decisions of the county executive committee to the appropriate persons
or authorities; and
(d) Perform any other functions as directed by the county executive committee.
(4) The county secretary may resign from office by giving thirty days written notice to the
governor.
1.4.15 Appointment of county chief officers.
45. (1) The governor shall
(a) nominate qualified and experienced county chief officers from among persons
competitively sourced and recommended by the County Public Service Board; and
(b) with the approval of the county assembly, appoint county chief officers.
(2) The office of a county chief officer shall be an office in the county public service.
(3) A county chief officer shall be responsible to the respective county executive committee
member for the administration of a county department as provided under section 46.
(4) The county chief officer shall be the authorized officer in respect of exercise of delegated
power.
(5) The governor may re-assign a county chief officer.
(6) A county chief officer may resign from office by giving notice, in writing, to the

24
governor.
1.4.16 County executive committee to determine organization of county.
46. (1) The county executive committee shall determine the organization of the county and
its various departments, and for that purpose may
(a) establish, continue or vary any department, and determine the objects and purposes
of the department;
(b) (b) determine the number and nature of departments at the decentralized units;
(c) abolish any department; and
(d) determine or change the name of any department.
(2) When establishing and organizing the county, the county executive committee shall take
into account, and be guided by, the need to
(a) be responsive to the needs of the local community and the functions and
competencies assigned to and transferred to the county;
(b) facilitate a culture of public service and accountability in the county public service;
(c) be performance oriented and focused on the objects of devolved government set out
in Article 174 of the Constitution;
(d) ensure that the county departments align their roles and responsibilities with the
priorities and objectives set out in the county’s policies and plans;
(e) organize its departments and other structures in a flexible way in order to respond to
changing priorities and circumstances;
(f) assign clear responsibilities for the management and coordination of departments
and functions;
(g) Allow participatory decision making as far as is practicable; and
(h) Provide an equitable, fair, open and non-discriminatory working environment.
1.4.17 Performance management plan.
47. (1) The county executive committee shall design a performance management plan to

25
evaluate performance of the county public service and the implementation of county policies.
(2) The plan shall provide for among others
(a) objective, measurable and time bound performance indicators;
(b) linkage to mandates;
(c) annual performance reports;
(d) citizen participation in the evaluation of the performance of county government; and
(e) public sharing of performance progress reports.
(3) The governor shall submit the annual performance reports of the county executive
committee and public service to the county assembly for consideration.
(4) The performance management plan and reports under this section shall be public
documents.
1.5DECENTRALIZED UNITS
1.5.1Decentralized units.
48. (1) Subject to subsection (3), the functions and provision of services of each county
government shall be decentralized to
(a) the urban areas and cities within the county established in accordance with the Urban
Areas and Cities Act (No. 13 of 2011);
(b) the sub-counties equivalent to the constituencies within the county established under
Article 89 of the Constitution;
(c) the Wards within the county established under Article 89 of the Constitution and
section 26;
(d) such number of village units in each county as may be determined by the county
assembly of the respective county; and
(e) such other or further units as a county government may determine.

26
(2) If the constituency or part of a constituency falls under urban areas or cities, that
constituency or part of the constituency, as the case may be, shall be considered as falling
under subsection (1)(a).
(3) In establishing a village unit under subsection (1)(d), a county assembly shall take
into account the
A(a) population size;
(b) geographical features;
(c) community of interest, historical, economic and cultural ties;
(d) and means of communication.
(4) A county assembly shall enact legislation to provide for the delineation and
establishment of the village units in the county.
(5) Nothing in this Part may be construed as precluding the county government, through
county legislation, from adjusting the units created under subsection (1) for purposes of
further decentralizing its functions and provision of its services in accordance with Article
176(2) of the Constitution.
1.5.2Urban areas and cities structures.
49. The structures and functions of urban areas and cities shall be as is provided for in
the Urban Areas and Cities Act (No. 13 of 2011).
1.5.3Office of the sub-county administrator.
50. (1) There shall be established at the level of each sub-county the office of the sub-
county administrator.
(2) The sub-county administrator shall have qualifications and knowledge in
administration or management and shall be competitively appointed by the County Public
Service Board in accordance with the provisions of this Act.

27
(3) The sub-county administrator shall be responsible for the coordination, management
and supervision of the general administrative functions in the sub- county unit, including—
(a) the development of policies and plans;
(b) service delivery;
(c) developmental activities to empower the community;
(d) the provision and maintenance of infrastructure and facilities of public services;
(e) the county public service;
(f) exercise any functions and powers delegated by the County Public Service Board
under section 86; and
(g) facilitation and coordination of citizen participation in the development of policies
and plans and delivery of services.
(4) In carrying out the functions and obligations in subsection (3), the sub- county
administrator shall be responsible to the relevant county chief officer.
1.5.4Establishment of the office of Ward administrator.
51. (1) There is established for each Ward in a county the office of the Ward
administrator.
(2) The Ward administrator shall have professional qualifications and technical
knowledge in administration and shall be competitively appointed by the County Public
Service Board in accordance with the provisions of this Act.
(3) The Ward administrator shall coordinate, manage and supervise the general
administrative functions in the Ward unit, including
(a) the development of policies and plans;
(b) service delivery;
(c) developmental activities to empower the community;

28
(d) the provision and maintenance of infrastructure and facilities of public services;
(e) the county public service;
(f) exercise any functions and powers delegated by the County Public Service Board
under section 86; and
(g) coordination and facilitation of citizen participation in the development of policies
and plans and delivery of services.
(4) In carrying out the functions and obligations in subsection (3), the Ward
administrator shall be responsible to the sub-county administrator.
1.5.5Establishment of the office of village administrator.
52. (1) There is established the office of village administrator for each village unit
established in a county.
(2) A village administrator shall have professional qualifications and technical
knowledge in administration and shall be appointed by the County Public Service Board in
accordance with the provisions of this Act.
(3) A village administrator shall coordinate, manage and supervise the general
administrative functions in the village including
(a) pursuant to paragraph 14 of Part II of the Fourth Schedule to the Constitution
(i) ensuring and coordinating the participation of the village unit in governance;
and
(ii) assisting the village unit to develop the administrative capacity for the effective
exercise of the functions and powers and participation in governance at the
local level; and
(b) the exercise of any functions and powers delegated by the County Public Service
Board under section 86.

29
(4) In carrying out the functions and obligations in subsection (3), a village
administrator shall be responsible to the relevant Ward administrator.
1.5.6Village council.
53. (1) There is established, for each village unit, a village council comprising
(a) the village administrator who shall be the chairperson of the village council; and
(b) not less than three and not more than five village elders competitively appointed by
the village administrator with the approval of the county assembly, taking into
account gender balance.
(2) A village council shall be responsible for
(a) ensuring and coordinating the participation of the village unit in governance;
(b) assisting the village unit to develop the administrative capacity for the effective
exercise of the functions and powers and participation in governance at the local
level;
(c) monitoring the implementation of policies at the village unit;
(d) advising the ward administrator and sub-county administrator on matters pertaining
to the village; and
(e) any other function necessary for the better administration of the village unit.
(3) A person shall be eligible for appointment as a village elder if the person
(a) is a citizen of Kenya;
(b) has been a resident of or has been the owner of property in the respective village unit
for a continuous period of not less than five years prior to the appointment date;
(c) meets the requirements of Chapter Six of the Constitution; and
(d) is not disqualified for appointment to office by this Act or any other law.

30
(4) A village elder shall be paid such allowance as shall be determined by the respective
county assembly.
1.5.7Structures of decentralization.
54. (1) There shall be such further structures of decentralization as may be provided for
in county legislation.
(2) There is established for every county a forum to be known as the county
intergovernmental forum which shall be chaired by the governor or in his absence, the deputy
governor, or in the absence of both, a member of the county executive committee designated
by the governor.
(3) The county intergovernmental forum shall comprise
(a) the heads of all departments of the national government rendering services in the
county; and
(b) the county executive committee members or their nominees appointed by them in
writing.
(4) The intergovernmental forum shall, pursuant to the Fourth Schedule (Articles
185(2), 186(1) and 187(2) of the Constitution, be responsible for
(a) harmonization of services rendered in the county;
(b) coordination of development activities in the county;
(c) coordination of intergovernmental functions; and
(d) such other functions as may be provided for by or under any law.
(5) The governor shall chair such other committee or other forum as may be established
at the county level pursuant to Articles 6(2), 189(2) and 239(5) of the Constitution.
(6) The governor shall receive regular briefings from county security committee referred
to under section 41(1)(d) of the National Police Service Act, 2011

31
1.6KILIFI COUNTY MANDATE
1.6.1 The goals of Kilifi county
a) Promote the sovereignty of the people of Kenya
b) Exercise Executive and Legislative authority of all the affairs of the County
c) Ensure food security and wealth creation through Agricultural extension and
training
d) Ensure provision of quality and accessible education and vocational training
e) Ensure provision of equitable, responsive, quality and affordable healthcare
services
f) Ensure clean and healthy environment for all
g) Ensure Public Participation in the County Governance especially by involving all
vulnerable groups
h) Develop and manage County transport, public works, infrastructure and services
i) Development and Management of trade
j) Regulate land use, planning and development
k) Provision of clean, safe, accessible and affordable water and sanitation services
for all
l) Promote Sustainable Development and disaster management
m) To promote and manage cultural activities, public entertainment and public
amenities
n) Ensure implementation of relevant national agenda
o) Promote the enjoyment of fundamental rights and freedoms
1.6.2Vision
To deliver on the mandate, the vision of the County Government of Kilifi is:
“High Quality Life for All; a Prosperous and Secure County”
“Maisha Bora, Ufanisi na Usalama kwa Wote”
1.6.3 Mission
To realize the vision, the County Government endeavors to:

32
“Sustainably improve living standards of the people of Kilifi County through provision of
equitable quality services and conducive environment for development.”
1.6.4 Trade, Industrialization, Cooperative Development, Tourism and Wildlife.
It outlines the department’s mandate, vision, mission, core values and goals. It further gives
the strategic focus of the department which shows priorities in order to ensure a competitive
and innovative tourism, cooperative, trade and industrial sector. It further, summarizes goals,
the key objectives and their corresponding strategies.
1.6.4.1Vision
Globally competitive and innovative tourism, cooperative, trade and industrial sector for
socio-economic development
1.6.4.2Mission
To provide an enabling environment that facilitates investments and development of tourism,
Cooperative, trade and industrial sectors for wealth creation and sustainable growth.
1.6.4.3Mandates
1. Develop and manage trade and industrialization
2. Promote the development of cooperative societies
3. Develop and manage tourism within the county
1.6.4.5Core Values
The Department strives to uphold the following core values:
 Patriotism and Sovereignty of the People
 Respect to the Rule of Law
 Inclusive and Sustainable Development
 Good Governance and Integrity
 Service Excellence
 Transparency and Accountability to the people
1.6.4.6Core Functions
 Trade Licensing

33
 Fair trading practices
 Co-operative Societies
 Domestic Tourism
1.6.4.7Strategic Objectives
 Improve the business environment for trade and investment
 Promote Micro, Small and Medium Enterprises (MSMEs)
 Promote the growth and development of sustainable industries
 Enhance the institutional capacity within the co-operative sector
 Facilitate the marketing and value addition of Co-operative goods and services
 Enhance Investments in Tourism
 Diversify and Develop Tourism Niche Products
 Support Marketing of Domestic Tourism
1.6.4.8Stakeholders and Roles
Stakeholder Role
Trade
Department
Resources mobilization; Policy guidance &law enforcement to ensure
compliance to various laws; Provide s oft loans and guidance to
potential investors.
Industry
Department
Promote trade and industrialization in the county; Policy guidance &law
enforcement to ensure compliance to various laws; -Investment
promotion.
Tourism
Department
Policy guidance; Advertisement for visitors to choose the county as a
choice destination.
Labour Enforce labor laws, maintain industrial peace, industrial training and

34
Department promote safety and health of employees; Develop and coordinate
implementation of policies and strategies for human resource
development, micro and s mall enterprise sector and productivity
improvement.
Interior
Coordination
Minis try
Provision of security; Community mobilization; Control of un-
roadworthy vehicles through the traffic police.
National
Museums of
Kenya
Collaborate with communities to protect and conserve historical sites and
tourist attraction areas; As s is t in forest protection, conservation and
come up with income generating activities for the local people living
adjacent to the forest.
Banks and credit
institutions
Provide required capital for investment.
Private sector Invest in the county.
1.7Organizational Structure

35
COUNTY EXECUTIVE
COMMITTEE MEMBER
TRADE &
INDUSTRIALIZATION
1.7.1 Functions of the executive committee.
(1) In addition to the functions provided under Article 183 of the Constitution, a county
executive committee shall
Cooperative
development
and marketing
CHIEF OFFICER
Cooperative
Management
COOPERATIVE
DEVELOPMENT
TOURISM
DEVELOPMENT
Trade &
Investment
MSMEs
Tourism Dev &
Marketing
Tourism
Management
 Industries
 Markets
 Weights and
measures
 License
 Enterprises
 Financial
services
 Cooperative
Development
 Cooperative
Marketing
Wildlife
development
 Tourism
policy
developm
ent
 Cooperati
veAudit
 Extension
and
Advisory
services
 Tourism
Development
 Tourism
management
 Tourism
Marketing

36
(a) Supervise the administration and delivery of services in the county and all
decentralized units and agencies in the county;
(b) Perform any other functions conferred on it by the Constitution or national
legislation; and
(c) Carry out any function incidental to any of the assigned functions.
(2) In the performance of its functions, a county executive committee shall have power
to determine its own programme of activities and every member of the committee shall
observe integrity and disclosure of interest in any matter before the committee.
1.7.2 Role of the executive committee in urban area or city planning.
A county executive committee shall
(a) Monitor the process of planning, formulation and adoption of the integrated
development plan by a city or municipality within the county;
(b) Assist a city or municipality with the planning, formulation, adoption and review of
its integrated development plan;
(c) Facilitate the coordination and alignment of integrated development plans of
different cities or municipalities within the county and with the plans, strategies and
programmes of national and county governments; and
(d) Take appropriate steps to resolve any disputes or differences in connection with the
planning, formulation, adoption or review of an integrated development plan.
Oath of office for the executive committee.
A person appointed as a member of the county executive committee under Article 179
of the Constitution shall take the prescribed oath or affirmation of office provided in the
1.7.3 Accountability of members of the executive committee.
(1) The members of the county executive committee are individually and collectively
accountable to the governor in the exercise of their powers and performance of their duties

37
and responsibilities.
(2) A committee of the county assembly may require a member of the executive committee
to
(a) Attend or appear before the committee; and
(b) Answer any question relating to the member’s responsibilities.
1.7.4 Removal of member of executive committee.
(1) Subject to subsection (2), the Governor may remove a member of the county executive
committee from office on any of the following grounds
(a) Incompetence;
(b) Abuse of office;
(c) Gross misconduct;
(d) Failure, without reasonable excuse, or written authority of the governor, to attend
three consecutive meetings of the county executive committee;
(e) Physical or mental incapacity rendering the executive committee member incapable
of performing the duties of that office; or
(f) Gross violation of the Constitution or any other law.
(2) A member of the county assembly, supported by at least one-third of all the members of
the county assembly, may propose a motion requiring the governor to dismiss a county
executive committee member on any of the grounds set out in subsection (1).
(3) If a motion under subsection (2) is supported by at least one-third of the members of the
county assembly
(a) The county assembly shall appoint a select committee comprising five of its
members to investigate the matter; and

38
(b) The select committee shall report, within ten days, to the county assembly whether it
finds the allegations against the county executive committee member to be
substantiated.
(4) The county executive committee member has the right to appear and be represented
before the select committee during its investigations.
(5) If the select committee reports that it finds the allegations
(a) Unsubstantiated, no further proceedings shall be taken; or
(b) Substantiated, the county assembly shall vote whether to approve the resolution
requiring the county executive committee member to be dismissed.
(6) If a resolution under subsection (5)(b) is supported by a majority of the members of
the county assembly
(a) The speaker of the county assembly shall promptly deliver the resolution to the
governor; and
(b) The governor shall dismiss the county executive committee member.
1.7.5 Meetings of the county executive committee.
(1) The deliberations of all meetings of the county executive committee shall be
recorded in writing.
(2) The quorum of a meeting of a county executive committee shall be more than one
half of its membership.
(3) A resolution of the county executive committee shall be by a majority of the
members present and voting.
(4) A resolution arrived at pursuant to subsection (2) shall be accessible to the public.

39
1.7.6 County executive committee to determine organization of county.
(1) The county executive committee shall determine the organization of the county and its
various departments, and for that purpose may
(c) Establish, continue or vary any department, and determine the objects and purposes
of the department;
(b) Determine the number and nature of departments at the decentralized units;
(e) Abolish any department; and
(f) determine or change the name of any department.
(2) When establishing and organizing the county, the county executive committee shall take
into account, and be guided by, the need to
(a) Be responsive to the needs of the local community and the functions and
competencies assigned to and transferred to the county;
(b) Facilitate a culture of public service and accountability in the county public service;
(c) Be performance oriented and focused on the objects of devolved government set out
in Article 174 of the Constitution;
(d) Ensure that the county departments align their roles and responsibilities with the
priorities and objectives set out in the county’s policies and plans;
(e) Organize its departments and other structures in a flexible way in order to respond to
changing priorities and circumstances;
(f) Assign clear responsibilities for the management and coordination of departments
and functions;
(g) Allow participatory decision making as far as is practicable; and
(h) Provide an equitable, fair, open and non-discriminatory working environment.

40
1.7.7 Performance management plan.
(1) The county executive committee shall design a performance management plan to
evaluate performance of the county public service and the implementation of county policies.
(2) The plan shall provide for among others
(a) Objective, measurable and time bound performance indicators;
(b) Linkage to mandates;
(c) Annual performance reports;
(d) Citizen participation in the evaluation of the performance of county government; and
(e) Public sharing of performance progress reports.
(3) The governor shall submit the annual performance reports of the county executive
committee and public service to the county assembly for consideration.
(4) The performance management plan and reports under this section shall be public
documents
1.8CHIEF OFFICER
1.8.1 Appointment of county chief officers.
(1) The governor shall
(a) nominate qualified and experienced county chief officers from among persons
competitively sourced and recommended by the County Public Service Board; and
(b) With the approval of the county assembly, appoint county chief officers.
(2) The office of a county chief officer shall be an office in the county public service.
(3) A county chief officer shall be responsible to the respective county executive
committee member for the administration of a county department as provided under section

41
46.
(4) The county chief officer shall be the authorized officer in respect of exercise of
delegated power.
(5) The governor may re-assign a county chief officer.
(6) A county chief officer may resign from office by giving notice, in writing, to the
governor

42
COUNTY EXECUTIVE
COMMITTEE MEMBER
TRADE &
INDUSTRIALIZATION
1.9THE DIRECTORATE OF TOURISM AND WILDLIFE
Cooperative
development
and marketing
CHIEF OFFICER
Cooperative
Management
COOPERATIVE
DEVELOPMENT
TOURISM
DEVELOPMENT
Trade &
Investment
MSMEs
Tourism Dev &
Marketing
Tourism
Management
 Industries
 Markets
 Weights and
measures
 License
 Enterprises
 Financial
services
 Cooperative
Development
 Cooperative
Marketing
Wildlife
development
 Tourism
policy
developm
ent
 Cooperati
veAudit
 Extension
and
Advisory
services
 Tourism
Development
 Tourism
management
 Tourism
Marketing

43
1.9.1MANDATES
 Developing all aspects of the tourism industry of Kilifi county and promoting the
efficiency of the industry
 Marketing Kilifi county as a tourist destination
 Promoting and securing increased airline and transport facilities in order to increase
tourist traffic to Kilifi county
 Securing the most favorable arrangements for the entry of tourists into Kilifi County
 Encouraging measures as it may deem fit for the development of such amenities in
Kilifi County. These amenities should enhance the attractiveness of Kilifi county to
tourists with special reference to entertainment, local culture, conservation of flora
and fauna, deep sea fishing, scuba diving and handicrafts
 Undertaking such research, experiments, and operations necessary to improve the
tourism industry and to control and eliminate any undesirable factors that may affect
the industry
 Fostering and understanding within Kilifi County of the importance and economic
benefits of the tourism industry.
 Encouraging and promoting training for staff and indigenous community and local
community
 improve linkages to stakeholders like hotels ,airlines, tour firms and community
 Making all such inquiries and collecting all such information as it may think
necessary for the purpose of carrying out its duties
 Fostering and understanding within Kilifi county of an importance of environmental
protection and pollution control and the conservation of natural resources
Generally Kilifi county department of tourism and wildlife undertakes all such other lawful
measures it may consider helpful in effectively executing tourism policies and the upcoming
act

44
CHAPTER 2
2.0 TOURISM DEVELOPMENT DEPATMENT
2.1background and introduction
The goal of the policy is to improve the quality of life of the people by transforming tourism
into a leading source of revenue generation, wealth creation and poverty alleviation in the
county. In support of this goal, the county Government of Kilifi adopts a sustainable
approach in the development and management of tourism development activities. It
encourages collaborations,cooperation,partnerships and participation of stakeholders and
local communities for enhancing sustainable tourism development. A wide range of
participatory approaches at sectoral and institutional levels are to be adopted to mainstream
and to empower tourism sector players and local communities to effectively participate in
tourism development planning,managemen and decision making
2.2policy statements.
i. Enhance capacity building of service providers for the delivery of high quality
products and services.
ii. Ensure the provision of tourism products and services of high standards
iii. Enhance the promotion and development eco-tourism products and services
iv. Promote self regulation among sector players through development of code of
practice
v. Promote the provision of appropriate incentive to attract investment in the
development of tourism products and services
vi. Diversify, develop and implement innovative and high quality tourism products and
services to promote economic growth, environmental sustainability and cultural
conservation.
vii. Shall identify, take stock and renovate existing tourism facilities in the county.

45
COUNTY EXECUTIVE
COMMITTEE MEMBER
TRADE &
INDUSTRIALIZATION
2.3ORGANISATION STRUCTURE
Cooperative
development
and marketing
CHIEF OFFICER
Cooperative
Management
COOPERATIVE
DEVELOPMENT
TOURISM
DEVELOPMENT
Trade &
Investment
MSMEs
Tourism Dev &
Marketing
Tourism
Management
 Industries
 Markets
 Weights and
measures
 License
 Enterprises
 Financial
services
 Cooperative
Development
 Cooperative
Marketing
Wildlife
development
 Tourism
policy
developm
ent
 Cooperati
veAudit
 Extension
and
Advisory
services
 Tourism
Developmen
t
 Tourism
management
 Tourism
Marketing

46
2.4 Tourism developments officer
2.4.1Qualifications
 Be a Kenyan citizen
 Hold a degree in tourism/ tour guiding/ travel marketing and related fields.
 Masters in tourism management will an added advantage
 Vast knowledge of the county’s tourism potential
 Relevant work experience of at least five years
 Fluent in both written and spoken English and Kiswahili
 Be computer literate
2.4.2Duties and responsibilities
 Coordinate tourism data collection, analysis, and production of key tourism statistics
and indicators
 Assist in carrying research and tourism intelligence survey, and identification,
development of tourism products
 Assist in identifying potential projects, ideas and tourism activities in the county
 Prepare programs and projects, annual budget requirements and work plan
 Responsible for implementation of sector projects
 Coordinate compilation of the information and data from all sections of the industry
and maintain a data base
 Provide tourism information on local resources and facilities
 Coordinate marketing campaigns
2.5 County tourism promotion officer
2.5.1Qualifications

47
 Hold a degree in tourism management, environmental science, business
administration, geography or its equivalent
 A post graduate diploma in tourism/ tour guide will be an added advantage
 Demonstrated ability through understanding and knowledge of county’s tourism
sector
 Relevant work experience of at least five years
 Have knowledge of information technology
 Deputize and represent director in various forums
 Liaise with relevant public, private and all tourism stakeholders e.g. tourism
regulatory authority and communities in matters related to tourism development,
promotions and establishment of legislation and partnerships
 Undertake market survey and other tourism research; prepare reports and briefs,
coordination and implementation of tourism product development, diversification and
sustainability programs
 Provision of technical advisory services to encourage investment in tourism sector
 Assist to carry out classification of hotels, restaurants
 Formulate revenue collection strategies for the sector
2.6 County director tourism
2.6.1Qualification
 Hold a degree in tourism/ environmental science, anthropology, wildlife management
or any other equivalent qualification in a related field from recognized institutions.
 Masters degree in tourism will be an added advantage
 Have a clear understanding of the Overall County and national tourism goals, policy,
and well versed with local culture
 Demonstrated professional competence in tourism management and administrative
capabilities
 Relevant work experience of at least over five years

48
 Have IT and computer operations knowledge
 Provide technical advice on matters pertaining to tourism, over roll planning,
directions, overseeing, coordination, evaluation and implementation of
programs/projects of the departments
 Initiation, formulation, review and implementation of policies, goals and objectives
into county tourism functions
 Represent chief officer in various relevant boards and council
 Coordinating and consulting with the locals, regional and international bodies on
matters relating to tourism as well as developing appropriate vision for the
department
The Product and tourism resource Development Department is charged with developing
Kilifi County as a premier tourist destination by designing and implementing meaningful
programs that will improve the social, environmental, and economic position.
2.6.3 Objectives
 To find creative ways to educate and sensitize kilifians about the socio-economic
impacts of tourism on kilifi county
 To develop and expand the internal and external systems used to collect and analyze
information and data
 To strengthen tourism regulations and policing of the tourism industry
 To improve the infrastructure and tourism product in kilifi county
 To equip the tourism labor force with the skills and knowledge needed


 2.6.4 acitivities

49
i. Identifying tourism attractions sites, hotels, tour firms, and other components to help
in developing tourism directory.
ii. To search for location of tourism resources, products and services to help in
developing tourism circuit and guide in the future.
iii. To find out how tourism sites can be improved or developed to attract more tourists
and to benefit the hosting community.
iv. Developing project proposal which is viable and community friendly, socially,
economically and environmentally.
v. Attending workshops and symposium relating tourism development in the coastal
region and specifically Kilifi County.
vi. human resource development and training /office training and administration
vii. product development and enhancement

50
6.7Tourism attractions sites in Kilifi county
6.7.1 HISTORICAL SITES.
6.7.1.1 Mosque Kibla and human remains at Kijipwa
Just 4 km from the Malindi/Mombasa highway at Kijipwa is this hidden historical site which
is believed to be one of the earliest Arab home dating back the 14th century. A mosque kibla
and some human remains are some of the indications that the place could once have been
inhabited by the early Arabs settlers. However some archaeological research is still going on
to reveal exactly when village was inhabited and abandoned.
6.7.1.2 Mnarani ruins
Overlooking the entrance to the main town lies this historical site dating back the 14th,
century. Old rusty walls of mosques standing on the cliffs close to the beach indicate that the
place was once a home to some Arabs who once settled along the coastal strip of the Kenyan
coast. Some of the attractions include a ladies mosque, gents mosque, madrasa, courts and
pillar tombs. A guided tour of the ruins can take you up to 1 hour
6.7.1.3 Takaungu slave market
Located about 4 kilometers from the main Mombasa/Malindi highway is this hidden Swahili
town which is just a few kilometers from Kilifi town. A small fishing town overlooking the
Indian Ocean which is inhibited mostly by the Bajuni's, Swahilis and a few Mijikendas. The
town dates back the 13th, century. It is famous as it was used as a stopover for the Arab slave
traders who stopped to buy African slaves and take them for sell or work in their farms in the
east indie’s. Some of the walls including the sultan's palace still stand to date. Doing some
agriculture around the place claim to be sure of good harvests every year as they strongly
believe that the gods of their forefathers live there. The rocks are also used as shrines by the
local people4

51
6.7.1.4WATAMU MONUMENT
Overlooking the beach front of Temple point hotel in Watamu is this historical site which is
common to those who have once been residents at the hotel. This neglected historical site
could be dating back the 13th century when Malindi and Gedi were also occupied. It could
have been one of the Arab towns to be occupied along the eastern coast of east Africa before
it was abandoned. The site has alot of hidden history behind it pending archeological
excavation to reveal the truth. Very little is known about the place. Those visiting the
Watamu marine national park can see the monument from some place at the beach.
6.7.1.5Jumba ruins
Situated about 3 kilometers from the Mombasa/Malindi highway is this abandoned
Swahili/Arab settlement dating back the 13th century which has some of its walls still
standing. With professional guides who are always available to give information, tour of the
ruins should take you not less than 30 minutes.
6.7.1.6Rabai chapel
Dated back in the 14th, century lays this historical chapel in Rabai constituency. Built by a
German explorer and missionary, John Ludwig Kraft, the chapel has remained one of eastern
Africa’s historical sites still functional. Hardly a two hour drive from Kilifi town and
approximately three hours drive from the city of Mombasa, one can visit this still standing
chapel and learn much about the history of the first whites who came to the east coast of
Africa and how Christianity became dominant Rabai.
6.7.1.7Gedi ruins
Dating back the 12th century the ruins is an indication that the place was once a Swahili or
Arab settlement. Some remains of mosque, court room, royal house, and palace and pillar
tombs can still be seen. With a fee of not more than 10 dollars you can tour around the ruins
to see and learn more about how Gedi became a town.

52
6.7.1.8. Vasco da Gama pillar
Built in the 14th century by one of the Portuguese explorer Vasco Da Gama, the pillar has
attracted many tourists both local and international. Erected on a cliff just next to the sea, the
pillar has remained one on the oldest monuments in east and central Africa. There is a lot to
see and learn from a visit.
6.7.1.8 Portuguese chapel
Standing right along the sea front road, the monument dates back many years ago. It was
built by Captain Francis Xavier in 1542. This is also the place where some of the pioneers of
Malindi Mr. Lawford and the first Malindi DC were laid to rest. Today we have Lawfords
hotel in Malindi which is one of the biggest hotels along the beach named after this man.
6.7.1.9 Pillar tombs
Situated in Malindi next to Juma mosque between the jetty and the town center.These were
built in the 15th century for the Portuguese who were residents in Malindi
6.7.2THE WONDERFUL SCENERIES IN KILIFI COUNTY
6.7.2.1Beaches.
Weather you plan along refreshing swim or if you prefer to lounge on the warm sand all
day, Kilifi county has no end of beaches waiting to explored. It is absolutely safe walk or
even swimming along the beaches. Security is guaranteed by regular surveillance

53
6.7.2.2Mawemeru(black rocks )
Located at Mwele along the Mavueni/Kaloleni by pass, these stones are connected with
many legends and myths according to the Chonyi tribe. They are beautiful to look from a
calculated range and also idle for photographing and Video shooting. The rocks have some
unfolded historical belief which is yet to be digested. People doing some agriculture around
the place claim to be sure of good harvests every year as they strongly believe that the gods
of their forefathers live there. The rocks are also used as shrines by the local people.
6.7.2.3Hell’s kitchen (known as nyari)
A 30 minutes drive outside Malindi town in a small village called Marafa stands this natural
beauty. The name is derived from its high temperatures of which it is famous for. Tours to
this place are normally done early mornings or late evening as temperatures are extremely
very high during the day .The Name Nyari is drawn from the Giriama people which means
natural sacred depression. While in Malindi make sure to visit this attractive natural
landscape and caves which are believed to be the devils place.
6.7.2.4 Mida creek
About 2 kilometers from the Malindi/Mombasa highway is Mida creek. Biggest attraction
here is a walk on a hanging board (260 m) which should take you up to 30 minutes. Some of
the attractions as you walk is the nice view of various mangrove trees (two varieties ) up to
the beach where you take a boat ride to the birds island.A section of the board walk at Mida
creek

54
COUNTY EXECUTIVE
COMMITTEE MEMBER
TRADE &
INDUSTRIALIZATION
CHAPTER 3
3.0WILDLIFE DEPATMENT,3.1ORGANISATION STRUCTURE
Cooperative
development
and marketing
CHIEF OFFICER
Cooperative
Management
COOPERATIVE
DEVELOPMENT
TOURISM
DEVELOPMENT
Trade &
Investment
MSMEs
Tourism Dev &
Marketing
Tourism
Management
 Industries
 Markets
 Weights and
measures
 License
 Enterprises
 Financial
services
 Cooperative
Development
 Cooperative
Marketing
Wildlife
development
 Tourism
policy
developm
ent
 Cooperati
veAudit
 Extension
and
Advisory
services
 Tourism
Development
 Tourism
management
 Tourism
Marketing

55
3.2Wildlife Officer
3.2.1Specific duties will include
 Providing conservation education
 Assist in identifying potential project ideas and activities in line with the
mission and objectives of the department for wildlife sector
 Coordinate compilation of information and data from the industry and
maintain a data base
 Liaise with Kenya wildlife service on behalf of the county government
 Prepare and provide management with reports, statistics, forecaster and other
information necessary for effective planning and development
3.2.2Requirements for Appointments
 Diploma in wildlife and range management
 Relevant work experience of at least two years
 Be computer literate
 Be conversant with Kilifi county wildlife conservation environment
 A degree in wildlife and range management is an added advantage
3.2.3ACTIVITIES
i. conducting field study in the protected and unprotected areas
ii. identefying potential wildlife tourism areas.
iii. developing proposal on environmental conservation and wildlife protection

56
iv. attending workshop on strategic plan forkilifi county environmental action plan
v. attending wildlife human conflict resolution at watamu marine park-kws office
vi. taking notes and videos for analysis of stakeholders take on the wildlife human
confflicts.
vii. analysis of how to improve both protected and unproted areas.
3.3.0WATAMU MARINE
 Snorkelers are spoiled here. There are so many species to marvel at inside the reef
and further out to sea. Roughly 600 species, and other underwater critters live here. A
great place to snorkel is at the ‘Larder’ in Turtle Bay. It is a series of about 6 large
coral heads and home to many species.
 Divers should look out for Whale Shark and Manta Rays, but they only visit
seasonally. November is a good time to look out for them.
 Coral gardens in brilliant colors.The coral gardens are very close to shore at a mere
300m (984 feet). There are over 150 different corals to see including, brain and fan
coral and some sponges.
 Parrotfish eat the coral reefs. The digestion over millennia of the reefs has resulted in
the white sandy beaches that Watamu can boast about today. In fact Watamu has
been voted one of the top ten beaches in the world.
 Also seen are young Butterfly and Angelfish, Morays, Lionfish, Snappers and
Octopus.
 Spot Turtles, Whales and Dolphins.
 The water temperature will vary between 20 and 30 degrees Celsius (68 – 86 degrees
Fahrenheit). The coldest months are June through October and the warmest
December through May.
3.3.1Malindi marine park
Lying in the south of Malindi, this wonderful place is another one which you shouldn’t miss
while on holiday in Malindi. Using a glass bottomed boat operated by experts, you will be
able to see several marine life including plants, mangroves, different types of fish, Corals,

57
turtles etc. Get assistance from the hotel staff on how you can book this memorable
excursion. marine park )
3.3.2 Arabukosokoke forest
Recently gazette as one of Kenya’s National reserve, Arabukosokoke forest remains the
biggest of a coastal forests in eastern Africa. Lying between the towns of Kilifi and Malindi,
the forest remains a home of well over 15 species of animals, butterflies, birds and
amphibians. Some unique species of Elephants can also be found especially during the dry
season when they come out to look for drinking water to quench their thirsts. Some wild
animals eg the bush buck and water bucks can rarely be found. To fans of birds, you can visit
the forest and see the unique Spotted ground thrush bird that can only be found in the park
and just a few in some parts of Tanzania. The forest can be accessed through guidedfooth
paths as well as cycling safaris. Other activities in the forest include, Bird watching, walking
safaris, butterfly watching as well as game viewing from the famous nyariview point.
3.3.3Chivara forest
Some 40 kilometers north of Kilifi town lies the beautiful Chivara forest. It is A combination
of various indigenous trees which have a number of numerous wild fruits, different types of
birds, butter fly’s, squirrels, dikdiks, bush bucks and many other animals. Different types of
mushrooms which make part of the locals daily menu are also found. From a view point the
area gives a picturesque of the Kilifi beach line and part of the Indian ocean from a far
especially at sun rise.
3.3.4Cobra village
Adjacent to Mnarani ruins lies a Cobra village which is privately owned. The place is a
home to some reptiles which include the most poisonous snakes to some friendly ones.
Green mamba at the village
3.3.5BIO-KEN SNAKE FARM
Snakes alive! Stroke a slithery, scaled reptile and watch venomous snakes being milked. Bio-
Ken Snake Farm is a research centre housing fascinating reptiles and dealing mostly with

58
snakes and snakebites. It houses the largest collection of snakes in East Africa and is open to
visitors. As well as touring the facilities and the reptiles, visitors can go on day safaris to look
for snakes in their natural habitat with trained guides. Bio-Ken Snake Farm is regarded as the
best of the snake parks along Kenya’s coast. Treading lightly upon the Earth Bio-Ken
operates a snake removal service for the locals. Their ‘Saving Snakes’ program ensures that
unwanted reptiles are released into a more suitable spot in the wild or housed at the Snake
farm for study. Snakes are also milked for medical research and for making anti-venom to
treat local victims of poisonous snakebites. Up for a terrific scaly adventure? Join experts on
a Big 5 Snake Safari – searching for the most impressive African snakes – pythons, boom
slang, puff adders, cobras and mambas! Did you know? Kenya is home to 127 snake species,
of which only 18 have caused human fatalities and 93 are not venomous or dangerous. Open
10:00 – 12:00 & 14:00 – 17:00 +254 (0) 42 32303 snakes@africaonline.co.ke www.bio-
ken.com
3.3.6Local Ocean Trust Marine Conservation Centre
Animal Park in Watamu(6.6 km from Watamu Marine National Reserve)The Local Ocean
Trust Marine Conservation Centre is an interactive and educational centre promoting marine
conservation in the area. The Centre is the first of its kind on the Kenyan coast and celebrates
the varied marine habitats of Watamu. Their mission is to instill an appreciation of the beauty
and wonders of the marine world, particularly the underwater one, which few Kenyans have
had the opportunity to witness. Attractive murals and illustrated displays provide fascinating
information on intertidal zones, mangroves, coral reefs, and open ocean, sea turtles and Mida
creek. +254 (0) 233 2118 or +254 (0) 71 575 6738 info@watamuturtles.com
www.watamuturtles.com
3.3.7VIPINGO RIDGE
20 km from Mtwapa. Moi Airport is 35 km away. Free private parking is available on site.
The accommodation is air conditioned and has a flat-screen TV with satellite channels. There
is also a kitchen, equipped with an oven, microwave and toaster. A refrigerator and stovetop
are also available, as well as a kettle. There is a private bathroom with a shower and free
toiletries in each unit. Bed linen is provided. Vipingo Ridge also includes a year-round

59
outdoor pool. Guests can enjoy a children's playground and a restaurant on site. The property
Featuring free WiFi, also offers packed lunches. Y
CHAPTER 4
4.OTOURISM POLICY DEVELOPMENT.
4.1BACKGROUND
The legal framework for the tourism sector is provided for in Tourism Act No.
28 of 2011.The Act provide for the development, management, marketing and regulation of
sustainable tourism and tourism related activities and services in the country through a
national tourism strategy. The act consolidated and repealed all the fragmented act of
parliament and Kenya .The policy establishes structures which shall work with stakeholders
in a collaborative manner to enhance the development of tourism sector. The implementation
structures should be composed of competent professionals who are of high integrity and
require experience in the hospitality and tourism sector.
4.2abbreviations
KCTB: Kilifi County Tourism Board
KCCEC: County Cultural Exhibition Centre
KCICC: Kilifi County International and Convention Centre
KCTPA: Kilifi County Tourism Protection Agency
KCRIMC:Kilifi County Research and Information Management centre
The tourism department, at county level is developing an action plan for the
implementation of this policy. The involment of county government departments and
stakeholders will be critical creating synergistic relationships as well as defining roles and
responsibilities of each party.
Developing action plan will ensure that the set of concrete actions outlined in this policy are
addressed optimally. It will be critical for the implementation plan to focus on performance
measures for the proposed actions to provide a basis assessing progress towards the

60
sustainable tourism development and management in the county
4.3ORGANISATION STRUCTURE
4.4RESPONSIBILITIES OF INSTITUTIONS/AGENCIES
4.4.1Department of tourism Kilifi county.
shall play oversight roles including:
policy development, monitoring and evaluation
coordination of tourism product development
National Government
Tourism Institutions
Private Sector Tourism
Institutions
K C CEC KCICC KCTPA
KCTRIMC
Tourism stakeholders
(Hoteliers, CBOs, Community, NGOs)
KCDEPARTMENT
OF
TOURISM
KKKCTB

61
establishment of tourism markets
inter department coordination
tourism sector education, public awareness and communication
4.4.2Kilifi County Tourism Board
develop,imlement and coordinate the county tourism strategy
market the county as a premier tourist destination at local, national and international scenes
identify tourism market needs and trends and advise stakeholders accordingly
4.4.3Kilifi County International Convention and Exhibition Centre
develop and implement the county meetings, incentives and conferences and exhibition
strategy.
marketing the convention centre in collaboration with the county tourism board
organise and host meetings and exhibition.
4.4.4county tourism research and information management unit.
Research and development tourism. In particular.
Tourism database development and management and management.
Tourism market intelligence
Conduct research on tourism product development.
county tourism management information system
4.4.5county tourism protection agency
safety and security of tourists in toursts' destinations.
Tourism policies, bills and acts are upon the tourism committee and stakeholders with
consideration to the view of hosting community at large. Tourism officers assists in
amendment of the policies to much the socio-economical benefits, environmental friendly
and politically neutral.

62
4.5PILLARS OF DEVOLUTION 2015/2016
pillar1:policy and legal framework
pillar2:capacity building for individuals and institutions supporting devolution.
pillar3:strenthening service delivery mechanisms and peaceful co-existence at county and
sub county levels
pillar4: citizen empowerment in local development planning and financing.
4.6AREAS SUPPORTED BY THE POLICY INCLUDE.
1.Enhancing tourism development
2.T development, promotion and marketing
3.Legal and institutional framework
4.Linkage with other stakeholders
4.7ACTIVITIES
i. reading through the tourism policy 2014
ii. reading through tourism bills 2014
iii. reading through beach management bills
iv. relating the tourism bills and the national tourism act 2011
v. Developing proposal and recommendations on how tourism policy can be effectively
implemented
vi. Tourism project programming, planning and management
vii. tourism field assessment and product development
4.8THE NEED FOR TOURISM POLICY
i. align the tourism sector development aspirations with provision of the
constitution of Kenya 2010

63
ii. provide framework for the design of tourism development programmes,
projects and activities for sustainable tourism development in kilifi county
iii. provide a framework for guiding and streamlining of tourism related issues in
to the county development planning and management
iv. provide a framework for the county to embrace public private partnerships
strategy to support effective tourism investment, development and
management
v. provide a framework for effective participation of private sector, civil society
and individuals in tourism and management in the county
vi. promote the development of domestic tourism in the county
vii. provide a framework for the enactment of enabling county by laws and
regulations to regulate the tourism sector.
viii. improve the quality and diversity of tourism products and services in the
county
ix. promote increased sales and revenues from the tourism products and service
4.9TOURISM POLICY DEVLOPMENT PROCESS
The policy is the culmination off a highly consultative process that involved
and array of key players in the industry.
Under the guidance of the department of tourism, a series of consultative
meetings were organized which brought on board stakeholders including
government agencies, private sectors, civil society organisations and local
communities to build consensus of divergent views in the tourism sectors.
A detailed and critical analysis focussing on the status ,challenges,
opportunities and trends of the tourism sector was undertaken with a view of
informing the policy objectives and policy statement(tourism policy 2014)

64
4.10STATUS AND TRENDS OF TOURISM IN KILIFI COUNTY
Kilifi county has diverse tourism products and services as well as various
destinations. These tourism aspects need to be enhanced to invigorate the
tourism sector though increased revenues and visitor satisfaction. The policy
framework shall provide opportunities to develop the tourism resources for
the benefit of all the stakeholders at all levels.
The significance presence of wildlife, sandy beaches, varied and aesthetic tic
sceneries, favourable weather, rich and diverse culture and heritage among
other magnificent features make kilifi county a tourist destination of choice
for both domestic and international tourists. In addition, the wide range of
opportunities for agrotourism,sport tourism,eco-tourism,entertainment,diving
and snorkelling, and bird watching provide a wide range of tourism options
for visitor satisfaction.
The county has,233 star rated hotels with a total bed capacity of 3901 which
provide classic affordable accommodation and tourism experiences to a wide
range of tourists.
Harnessing the existing potential in agrotourism,ecotourism,sport tourism,
water tourism, entertainment and health or medical tourism by developing
appropriate high quality products and services is vital to enhancing
sustainable tourism development
The tourism sector is a key source of revenue in form of taxes,rents,linces to
both the county and national government. More importantly,the sector also
forms an important source of employment for the local residents, hence
contributing to improved household income, wealth creation and poverty
reduction.
visitor satisfaction and business diversification
Threfore the county to optimally exploit its tourism resources and to boost
visitor satisfaction and increased revenues there is need for a coordinated
effort among stakeholders, supported by appropriate legislations and policies,

65
COUNTY EXECUTIVE
COMMITTEE MEMBER
TRADE &
INDUSTRIALIZATION
to improve and diversify tourism products and destination. Visitor satisfaction
through the provision of high quality and value addition of products is critical
for increased investment in the
CHAPTER 5
5.0TOURISM MARKETING DEPATMENT,5.1ORGANISATION STRUCTURE
Cooperative
development
and marketing
CHIEF OFFICER
Cooperative
Management
COOPERATIVE
DEVELOPMENT
TOURISM
DEVELOPMENT
Trade &
Investment
MSMEs
Tourism Dev &
Marketing
Tourism
Management
 Industries
 Markets
 Weights and
measures
 License
 Enterprises
 Financial
services
 Cooperative
Development
 Cooperative
Marketing
Wildlife
Department
 Tourism
Quality
Assurance
 Cooperati
veAudit
 Extension
and
Advisory
services
 Tourism
Development
 Tourism
policy &
research
 Tourism
Marketing

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