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Gaming & technologie
verandert de fitnessindustrie
SM&O Summit, 21 april 2010
Paul Braam
Voorstellen
Wie ben ik?
• Technische opleiding
• Bedrijfskundige opleiding
• Vroeger: projectleider grote E-Business projecten
financiële sector
• Gek op nieuwe technologie
• Oprichter DIGIFiT & VirtuaGym.com
• Sportte voor VirtuaGym te weinig 
Paul Braam
paul@VirtuaGym.com
twitter.com/paulbraam
VirtuaGym.com
twitter.com/virtuagym
facebook.com/virtuagym
Fitness & technologie
Vroeger
Heden
Toekomst
< 10.000 BC 4000-500 BC 900-1400 AD 1950 AD
Geschiedenis fitness
1995
1952
1950
1987
1993
Apparatuur
Markt (fitnesscentra)
• Fitness meest beoefende sport NL
• 3,5 miljoen mensen NL doen aan fitness (bijna kwart)
• 1700 fitnesscentra, gem. 950 leden in NL
• €837 miljoen/jaar contributie NL
• Engeland, Duitsland en Japan: ieder > €3 miljard omzet
• >38.000 fitnesscentra in 16 EU landen > €16 miljard omzet
Trends
• Meer aandacht gezondheid & vitaliteit
• Toenemende eigen verantwoordelijkheid
• Animo fitness neemt jaarlijks toe
• Stijging preventieve fitness door vergrijzing
• Toenemende vraag naar personal training (>40%)
• Beperkt aanbod gekwalificeerd personeel
HEDEN
Wii Fit / Wii Balance Board
Amiga Joy Board
“Wii Fit” van 25 jaar geleden geen succes
HEDEN
Tacx
HEDEN
Traq3D
HEDEN
Makoto
HEDEN
Motivatrix
HEDEN
Sportwall
HEDEN
Lightspace Play Floor
HEDEN
ANT+ Sensors
• Hartslag
• Stappenteller
• Fiets vermogen
• Fiets snelheid
• Fiets omwentelingen
pedaal
• GPS (snelheid+afstand)
• Weight Scale
• Bloeddruk
• Glucose(bloed)
• …
HEDEN
Nike+
HEDEN
My Tracks
Probleem
Drie bewezen formules
1. Personal trainer
2. Sociaal aspect
3. Competitie element
1. Personal trainer
1. Personal trainer
2. Sociaal aspect
3. Competitie element
3. Competitie element
CONNECT
Demonstratie-video
Bike game demo
VirtuaGym user
Employers
Gyms
Platform & Products
CSR, less illness,
more productivity
Less personnel costs,
higher retention- &
service level
Business model
Met dank aan onze externe investeerders
Coming…
Microsoft, Project Natal
Coming…
Sony, MOVE
Toekomst
?
Toekomst
Location Based Sport Games
Analoog aan FourSquare
Toekomst
Augmented Reality Sport Games
Bedankt voor de aandacht!
Video: Pixels by Patrick Jean
PRESENTATIE VIRTUAGYM

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PRESENTATIE VIRTUAGYM

Notes de l'éditeur

  1. Sparta verband fitness en individuele prestatie in het leger Romeinen Romeinse civilisatie valt in handen van barbaren (overvloedige levensstijl) Middeleeuwen opleving fitness = overleven Renaissant weer interesse in het menselijk lichaam opleving griekse ideaal, bekenden promoten dat gezonheid bijdraagt aan intelligentie DE: fit volk, minder kans op aanvallen van buiten germaans ideaalbeeld: ubermensch US: minimale fitness test voor kinderen: 60% faalde, tegen 9% in Europa adhh President Eisenhower promotie fitness
  2. Uitleg
  3. Uitleg
  4. Noemen partners
  5. Noemen partners