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Similaire à PR, Social Media and Job Satisfaction
Similaire à PR, Social Media and Job Satisfaction (20)
PR, Social Media and Job Satisfaction
- 1. EvolllutionStory DRAFT September6,2013 Social Media and Job Satisfaction The Best Thing to Happen in the Workplace The 24/7 “neversleeps”nature of social mediaisthe bestthingtoeverhappentothe jobsatisfactionof PublicRelations.Atleastthat’s accordingtothe majorityof PRpractitionerssurveyedaspart of a recent researchprojectbythe SimonFraserUniversity’s (SFU) ContinuingStudiesPublicRelationscertificate program. PublicRelationshasembracedsocial medialikenootherprofession.Itquicklyadoptedonline social mediaskills –fromtweets,websites,social networkingtoonline photography,videoandblogging. Throughthe fieldof PRit’spossible tosee the impactof social mediaonbothotherprofessionsand professionals whoface the steady growthof social mediainthe workplace. PeterWaltonAssociate Directorwiththe WritingandCommunicationsprogramsof SFUContinuing Studiessaysrecentresearchgivesarare insightintohow professionalsare copingwiththe floodof social mediainthe workplace. “Our increasinglyonline worldmeanssomanyjobsinthe 21st centuryhave become all-hours,all-day, all-weekendeavours”,saysWalton. The Vancouvercampusof SimonFraserUniversity offersanumberof accelerated,fulltime continuing studiesprograms thatteach up-to-the-minute social mediaskills. Waltondevelopedthe PRprogramin2010 and has observedthe speedwithwhichsocial mediaskills came to dominate boththe programandthe industry. Thisyear SFU’sPR program conducted researchsurveyingmore than180 Vancouver-basedPR professionals,fromrecentgradsto industry pros.The studyofferssome insightintohow PRprosand rookiesare copingwith social media–includingmanagingworkloads,work/lifebalance andjob satisfactioninthislittle-researchedcornerof the 21st centuryworkplace. What was the bigsurprise? Whenaskedif theirsocial mediatasksaffectedtheirjobsatisfaction,84%of respondentssaidall the hashtracking, statusupdates,Google analyticsandblogmonitoringthey performeitherhadno effecton or actuallyincreasedtheirsatisfactiononthe job. Saidone respondent- “Workhas not increased,but,infact,become more flexible.” The “alwayson” aspectof social mediameansPRfolkhave more control of theirschedule.Theyenjoy the flexibility of instantlyflippingbetweenworkandplay,between clientandpersonal social networking at a pushof a buttonor the swipe of a screen. More detailsfromthe studyare here. Linkto survey infographic.
- 2. The SFU PR programconducted researchto betterunderstandthe modernjobmarketforourstudents. We will continue withthese kindsof projectsinordertooffertoptier, up-to-the-minuteskillswhichset our studentsapartina changingjobmarketand engagesthe businessesandprofessionalswhowill eventuallyhire ourgrads.