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The New News Media-Scape and the Evolving Information Ecosystem

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Pew Research Center's Internet & American Life Project
Pew Research Center's Internet & American Life Project

This speech pulls together Pew Internet findings and analysis about how people get news and relate to news items in the digital age.

TechnologieActualités & PolitiqueBusiness
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THE NEW NEWS MEDIA-SCAPE Lee Rainie – Director Pew Internet Project Public Broadcasters – Atlanta February 17, 2009
New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer The internet is the asteroid: Then and now 2008 74% of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage
Media ecology – then ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tom Wolzien, Sanford C. Bernstein & Co
Media ecology – now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Tom Wolzien, Sanford C. Bernstein & Co
Ecosystem change – 1 ,[object Object]
 
… and the “long tail” becomes more important -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long tail” Amazon, Rhapsody/iTunes, Netflix
Ecosystem change – 2 ,[object Object]
… and people have more options for their passions -- Markus Prior and Cass Sunstein
Ecosystem change – 3 ,[object Object],[object Object]
Ecosystem change – 4 ,[object Object],[object Object]
Ecosystem change – 5 ,[object Object],[object Object],[object Object]
Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
Ecosystem change – 6 ,[object Object],[object Object],1) Virtual Worlds
Ecosystem change – 6 ,[object Object],[object Object],2) Mirror Worlds
Ecosystem change – 6 ,[object Object],[object Object],3) Augmented Reality
Ecosystem change – 6 ,[object Object],[object Object],4) Life-logging -- Gordon Bell
Ecosystem change – 7 ,[object Object],[object Object]
Ecosystem change – 8 ,[object Object],[object Object]
Ecosystem change – 9 ,[object Object],[object Object],[object Object]
Ecosystem change – 10 ,[object Object],[object Object]
[object Object],[object Object],[object Object],Content creation
[object Object],[object Object],[object Object],[object Object],[object Object],Content creation
Content creation 20% of online young adults say they remix content they find online into their own artistic creations ---- 11% of online adults have done this
Behold Homo Connectus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A new pattern of communication and influence ,[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The New News Media-Scape and the Evolving Information Ecosystem

  • 1. THE NEW NEWS MEDIA-SCAPE Lee Rainie – Director Pew Internet Project Public Broadcasters – Atlanta February 17, 2009
  • 2. New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
  • 3. 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer The internet is the asteroid: Then and now 2008 74% of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage
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  • 8. … and the “long tail” becomes more important -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long tail” Amazon, Rhapsody/iTunes, Netflix
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  • 10. … and people have more options for their passions -- Markus Prior and Cass Sunstein
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  • 14. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
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  • 25. Content creation 20% of online young adults say they remix content they find online into their own artistic creations ---- 11% of online adults have done this
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