This document summarizes research from the Pew Research Center on characteristics and behaviors of Millennials (ages 18-34) compared to older generations regarding technology use, social media use, political views, and group participation. Some key findings include that Millennials are more likely to use smartphones and social media daily and to get news from digital sources. They are also more likely to hold liberal political views and vote Democratic. Millennials are most active in gaming communities and fan groups online but less active in traditional community and political groups.

1. The State of Millennials Capital Cabal – Washington DC July 13, 2011 Lee Rainie: Director, Pew Internet Project Email: [email_address]

3. Population

4. Race and ethnicity

5. Male education level

6. Female education level

7. Community type

8. Marital status

10. http://pewsocialtrends.org/2010/02/24/millennials-confident-connected-open-to-change/

16. Self-definition = technology aptitude

17. Source: Pew Research Center's Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.

18. Source: Pew Research Center's Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.

19. Digital devices Millennials (18-34) Gen X (35-46) Younger Boomers (47-56) Older Boomers (57-65) Silent Generation (66-74) G.I. Generation (75+) All online adults (18+) Cell phone 94% 89% 86% 77% 70% 41% 83% Desktop computer 55% 67% 62% 61% 48% 29% 57% Laptop computer 70% 63% 58% 49% 32% 14% 56% iPod or MP3 player 69% 57% 36% 24% 10% 5% 44% Game console 63% 63% 38% 19% 8% 3% 42% e-Book reader 12% 14% 14% 12% 6% 5% 12% Tablet, like iPad 12% 9% 8% 7% 2% 1% 8%

20. Source: Pew Research Center's Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.

22. Source: Pew Research Center's Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.

23. Source: Pew Research Center's Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.

24. Source: Pew Research Center's Internet & American Life Project, October 20-November 28, 2010 Social Networking survey.

25. Source: Pew Research Center's Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.

28. What does this mean? Evaluators Social networks are more influential - 2

32. Getting most news for politics - % of adults (can give multiple answers)

33. Source: Pew Research Center's Internet & American Life Project, Nov 4-22, 2010. N=2,257 adults 18 and older, including 755 reached via cell phone.

34. Source: Pew Research Center's Internet & American Life Project, Nov 4-22, 2010. N=2,257 adults 18 and older, including 755 reached via cell phone.

35. Source: Pew Research Center's Internet & American Life Project, Nov 4-22, 2010. N=2,257 adults 18 and older, including 755 reached via cell phone.

38. Source: Pew Research Center's Internet & American Life Project, Nov 4-22, 2010. N=2,257 adults 18 and older, including 755 reached via cell phone.

41. Groups where youngest Amers are most active Type of group Total pop. Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+ Groups where the youngest adults are most active Gaming communities 6% 10%* 5% 4% 3% Fan groups for shows/celebrities 6% 8%* 6% 4% 4% Fan groups for products/brands 3% 6%* 4% 2% 1%

42. Groups where younger Amers are least active Type of group Total pop. Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+ Community groups, neighborhood associations 19% 9%^ 20% 23% 23% Support groups for those w/ illness, personal situation 18% 14%^ 19% 21% 20% Political parties or organizations 15% 8%^ 15% 20% 16% Parent groups such as PTA 13% 7%^ 21% 11% 6% Labor unions 8% 4%^ 9% 12% 5% Travel clubs 5% 2%^ 5% 6% 7%

43. Groups where older Americans are most active Type of group Total pop. Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+ Groups where those over age 50 are most active Church, religious, spiritual groups 40% 29% 39% 42% 53%* Organizations for older adults such as AARP 15% 2% 3% 27%* 37%* Consumer groups 24% 18% 22% *30% 24% Charitable or volunteer organizations such as Habitat for Humanity 22% 17% 23% 26%* 22% Professional or trade associations 20% 13% 24%* 26%* 12% Veterans organizations 7% 2% 5% 9%* 13%*

44. Groups where all Amers are equally active Type of group Total pop. Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+ Hobby groups or clubs 17% 14% 18% 18% 17% Alumni associations 14% 13% 14% 16% 15% Literary groups such as book clubs 11% 10% 10% 12% 12% Performance or arts groups 10% 8% 11% 12% 11% Social/fraternal clubs 8% 8% 7% 8% 10% Environmental groups 7% 5% 8% 8% 8% Farm organizations 4% 3% 5% 4% 5%

46. Will Millennials’ use of tech change as they age? July 9, 2010

47. Will Millennials’ use of tech change as they age? By 2020, members of Gen Y will have grown out of much of their use of social networks and transparency-engendering online tools. As they age and find new commitments, their enthusiasm for widespread information-sharing will abate. 29% experts 28% full sample By 2020, members of Gen Y will continue to disclose personal information to stay connected. Even as they mature, have families, and take on more significant responsibilities, their enthusiasm for widespread information sharing will carry forward. 67% experts 69% full sample