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@SusannahFox @PewResearch

#HA2014

Who uses social media?
What are some health-related examples?
Let’s start with who has access in the U.S.
U.S.: 63% of cell phone owners use mobile internet
@SusannahFox @PewResearch

Examples

#HA2014
Facebook: 71% of internet users in the U.S., age 18+
“Breastfeeding support and lactation are huge on SocMed, because
that's where our #millenialmoms are!” - @HelenGrayIBCLC
LinkedIn: 22% of internet users in the U.S., age 18+
Pinterest: 21% of internet users in the U.S., age 18+
Pinterest: 21% of internet users in the U.S., age 18+
Twitter:
18% of internet users in
the U.S., age 18+
Instagram: 17% of internet users in the U.S., age 18+
YouTube/Vimeo: 78% of internet users in the U.S., age 18+
Blogs
Slideshare
Storify
Tumblr
Tumblr
There are many other social tools to consider:
• Google+
• MySpace

• Vine
• Reddit
• Foursquare
• <your favorite which I didn’t mention>

More data: pewresearch.org

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Who uses social media? What are some health-related examples?

Notes de l'éditeur

  1. Non-whites: Among those who use their phone to go online, six in ten Hispanics and 43% of African-Americans are cell-mostly internet users, compared with 27% of whites. Young adults: Half of cell internet users ages 18-29 mostly use their cell phone to go online. The less-educated: Some 45% of cell internet users with a high school diploma or less mostly use their phone to go online, compared with 21% of those with a college degree.The less-affluent: Similarly, 45% of cell internet users living in households with an annual income of less than $30,000 mostly use their phone to go online, compared with 27% of those living in households with an annual income of $75,000 or more.
  2. This is just one example of how the online population falls out along demographic lines.
  3. See: http://www.pewinternet.org/Reports/2013/Social-Media-Update.aspx
  4. http://www.linkedin.com/groups/Digital-Health-2181454/about 22,000 members: http://www.linkedin.com/groups?groupDashboard=&amp;gid=2181454
  5. 3 Healthcare Users Who Get Pinterest Right - And What They Can Teach You, by Marie Ennis-O’Connorhttp://healthworkscollective.com/marie-ennis-oconnor/145306/3-healthcare-users-who-got-pinterest-right-and-what-you-can-learn-them
  6. See also: http://blogs.bmj.com/bmj/2013/11/27/navjoyt-ladher-on-the-success-of-the-hellomynameis-campaign/Or search Twitter for the hashtag: #hellomynameis
  7. See also: http://aids.gov/using-new-media/new-media-basics/ And: http://www.pewinternet.org/Reports/2013/Online-Video.aspx