2. Overview of State Traditions
• State Traditions (ST) creates state and country-inspired
apparel and accessories.
• ST was founded 2007 and has always been based out of
Birmingham, Alabama.
3. Current Customers
• ST has had their most success with the college demographic,
as well as stores buying their products.
• As of now, ST sells to over 300 stores around the nation, but
they also sell heavily to individual online shoppers
4. Competitors
• ST’s biggest competition is the other popular
• Southern Marsh
• Southern Tide
• Vineyard Vines
• ST’s best asset is that they offer something more to customers
that the competition can’t. The “state-inspired” aspect creates
a new sense of loyalty for customers.
• ST has the ability to expand into other markets other than
apparel, such as furniture, if they promote the “state-inspired”
factor
5. Current Marketing Activities
• ST has a strong social media presence, but focuses mostly on
Instagram, Twitter, and Facebook
• They use these mostly to let the public about sales and
promotions
• ST also utilizes Snapchat as a medium to let their Snapchat
friends know about special sales centered specifically around
Snapchat
• All of ST employees also have Linkedin profiles that they
update regularly
6.
7. Marketing Plan Analysis
• We believe that State Traditions does a great job of keeping a
strong social media presence
• They make a strong point of establishing relationships and
letting the public know about anything going on within the
company
8. Future Suggestions
• The best thing for ST to do is to continue on their strong social
media presence, but also work on furthering their personal
marketing.
• A quote from ST’s social media coordinator: “We feel like one
of the most beneficial things towards our success has been
the way we handle our social media. We have cultivated
relationships, which therefor promotes sales. Going forward
we hope to continue this success.”
9. Cost
• Google: $350,000
• Three website lockouts: $7,500
• Eight website searches by keyword targeting: $128,000
• The left over money ($15,000) will go towards various events
to engage with the public and continue to get ST’s name
buzzing around.
