This document provides information about Varma Farms, a company that produces fig wines. It discusses the health benefits of figs and gives details about common fig varieties. It then outlines Varma Farms' fig wine production process and products. It analyzes the market size globally and in India for wine and evaluates Karnataka as a target region for sales. Finally, it presents financial projections for establishing a new winery and estimated profits over three years.

1. VARMA FARMS
A Glimpse to Fig world

2. ABOUT FIGS
This fruit has numerous benefits and is one food ingredient that should be a part of your daily diet. They are rich in fibre and
other essential minerals like manganese, calcium, magnesium, copper, potassium, and vitamin K. You will be surprised to
know that dried figs are more beneficial than fresh ones and it is highly recommended to asthma patients to be consumed on
an empty stomach. Also use full for following:
There are more than 600 named culltivars of fig and most commercial production depends on only few. Below are some of the
important commercial cultivars
The Most cultivated variety of Fig in India is Poona
BlackMissionFigs
BrownTurkeyFigs
CalimyrnaFigs KadotaFigs TigerFigs
POONAFigs

3. FIG FRUIT VALUE ADDED
PRODUCTS
FIG can be eaten either fresh or dry and has a sweet taste and variety of health benefits
that it provides .Though in India fresh FIGS are available but they can be made into value
added products such as FIG Jam, Dessert, Dried, Tea Powder, Bars, Powder, Chips. The high
amount of calcium, iron and potassium present in it along with the high amount of fiber and
low fat makes it a healthy food. Their natural sweetness and unique texture also makes
them a wonderful addition to both savory and sweet dishes.

4. OUR NEW LAUNCH IS FIG WINE
Fig wine is a fermented fruit drink made primarily
from the juice of fresh figs though the process is
often much more complicated.
Most of the time, the term “wine” describes a
specific sort of grape fermentation process. Using
figs yields similar results where taste and
appearance are concerned. The main differences
are in structure and process.
Grapes are the crux of wine-making operations
because of their natural high acid content and their
ability to ferment easily. The same is not usually
true of figs. A fig is a much fleshier fruit than a
grape and often contains much lower
concentrations of sugar and natural acid .

5. Market Size - Globally
The global wine market size was valued at USD 417.85 billion in 2020 and is expected to grow at
a compound annual growth rate (CAGR) of 6.4% from 2021 to 2028. The rising adoption of wine
among all age groups from the young generation to the old age population across the globe is the
key factor for market growth.
Wine is an integral part of European cultures and this cultural trend is increasingly gaining
popularity in various other parts of the world including Asian countries. The young and working-
class people in these regions are including wine in their diet, house parties, and occasional
drinks. These consumer trends are expected to fuel the market growth over the forecast period.
The increasing consumption of wine among consumers has been acting as a major driver for the
industry. According to a study promoted by the European Association of Wine Economists and the
Chaire Vins et Spiritueux de INSEEC U., in May 2020, the frequency of the consumption of wine has
increased significantly during the confinement phase resulting from the outbreak of coronavirus in
Spain and the rest of Europe.
Increased Size growth rate for wine – CAGR of 6.4% from 2021 to 2028

6. PROJECTIONS
As India is adapting the western culture and with increased in IT
industries the target reach for winery has increased accordingly
creating demand – supply gap . So the fruit or dessert wine will
fill the gap.

7. MARKET SIZE – IN INDIA
Market Overview
The Indian wine market is estimated to US$ 150 million and growing at a Compound Annual Growth
Rate (CAGR) of 20-25 per cent. The Indian wine market classified into domestic and imported wine
which account for 70 per cent and 30 per cent, respectively. The sector has witnessed significant
consolidation within the last decade wherein larger wineries business houses acquired small players
in different states to optimize the taxation and overcome differential taxation policy among states
Consumption
The major cities having the wine consumption in India is Mumbai (32%), Delhi (25%) Bangalore
(20%), Pune (5%) and Hyderabad (3%).
Category of Wines
There are three types of wine available in the country:
(a) Premium Wines (Still wines)
(b) Sparkling Wines
(c) Fortified wines.
Wine Companies And prices range for 750 ml in Karnataka
1. Sula = 350-3000 2. Fratelli = 593- 2800 3. Grover = 390-750
4. Krsma = 1500-3200 5. SDU = 500-1500 6. ELITE = 180-1800

8. WINERY IN BELLARY
As India has many players who are focused only on grape wine, we
have developed wine from fig which has many nutritional values and
requires a special process. We have a qualitative production of figs
leveraging around 1500 -2000 acres in Bellary Karnataka.
In India, Karnataka is the largest of winery production and
commercialization. So we are targeting Karnataka as the major sales
region to commercialize our fig wine as we have wine board &
horticulture support along with minimum excise tax.
Even for sales Karnataka has a total of 11,894 winery stores,
boutiques, tavern and micro brew to reach the customers where
accepting level is very high.

9. PRODUCTS & VALUE ADDITIONS
ALCOHAL %
WINES BASIC WITH HERBS PREMIUM (2) CHAMPAGNE
1 FIG WINE 13-14 10-12 10-12 12
2 POMOGRANATE 13-14 10-12 10-12 12
450-650 700-800 750-950 900-1200
FIG PER KG
1 WASTE PULP INTO POULTRY , BUFFALO FEED OR MANURE 30-60
POMOGRANATE PER KG OR LTR
1 WASTE DRY SEEDS FOR DRY FRUIT STORES AND SHOPS 300-500
2 EXTRACTION OF OIL FROM DRY SEEDS 1000-2500
3 WASTE CAKE INTO POULTRY AND BUFFALO FEED 40-60

10. REGULATIONS
PHASE – 2
FOR NEW WINERY
DIC
PCB
FIRE DEPT
WEIGHT & MESS
WINE BOTTLE LABLE REG ( LIFE TIME)
WINE MFG LICENCE FOR (1 YEAR)
WINE BOTTLING LICENCE PER (1 YEAR)
GST
BARCODE
QUALITY
FSSAI
BIS
ABV
PH
DENSITY
LABLE CLAIM
CERTIFICATION
PHASE -1
3 RD PARTY MFG
WINE BOTTLE LABLE REG ( LIFE TIME)
GST
BARCODE
QUALITY
FSSAI
ABV
PH
DENSITY
LABLE CLAIM
CERTIFICATION

11. PROCESS

12. MACHINERY
FRUIT WASHER, PULPER,CRUSHER
BLENDER
LUNATIC PRESSING MACHINE
RO AND DM PLANT
FERMANTATION TANKS WITH JACKETD
STORAGE TANKS
PAD FILTER
CHILLERS
BOTTLE FILLING MACHINE
COLD STORAGE
MATERIALS
FRUITS
INGREADIENDS
GLASS BOTTLES
CAPS
LABELS
PACKAGING MAERIALS
LAND AND CIVIL
Acer land price 3-5 ACERS
FOR PROCESSING UNIT 1/2 ACER
COLD STORAGE 30 TONES
AGING & WHAREHOUSE
OFFICE ROOMS
LABOUR ROOMS
LAB ROOM
EXCISE CI ROOM
WATER SUMP 50 K TO 1 L LTRS
MAN POWER
G.M 1
Wine maker 1
Daily labor 6
Skilled labor 3
Purchase manager 1
Accountant 1
?????

13. PROJECT TIME
PHASE – 1
For 3 rd. party mfg. brand reg and other permissions will take
1- 2 months .
We can start the processing while the permissions are under
process. It takes 4 months for the final product for
commercial sale.
PHASE – 2
To setting up new winery unit
land, permission, civil construction and machinery It will
take 6-8 months After setting up the winery processing unit .
Once the production starts It takes 4 months for the final
product for commercial sale.
In feature we can plan pan India and exports.
In a year we can produce 3 - 4 lack liters

14. TOTAL STORES IN KARNATAKA
TOTAL STORES IN KARNATAKA
DIVISIONS WINE TAVERN BOUTIQUE MICRO BREW TOTAL SHOPS
1 BANGALORE NORTH 50 24 13 2509
2 BANGALORE SOUTH 84 29 53 3587
3 BELGAVI 39 7 1 1650
4 KALBURAG 6 0 0 840
5 HOSPET 12 13 0 1186
6 MANGALURU 7 10 2 1640
7 MYSORE 17 16 3 1710
TOTAL 190 91 59 11894

15. WHY IN KARNATAKA
KARNATAKA TELANGANA
1
THER ARE 18WINERYS .
Wine Tavern,Wine Boutique ,LIQUOR SHOPS,BARS,PUBS ETC.
1 WINERY
(NO WINE BOUTIQUE,TAVERN)
2 TAVERN AND BOUTIQUES 340STORES TOTAL STORES 11894. NO
3 WINE BOARD ORGANIZE (EVENTS, FESTS , CAMPANINGETC). NO
4 FOR PERMITONS IN KARNATAKA 10-20LACKS. 50-70LACKS
5 SUBCIDY FROMDIC,HORTICULTURE,REVENUE DEP,ELECTRICITY DEP . NO
6 PER LTR 55/- EXCISE DUTY. 120-140% TAXES ON BASE PRICE
7 PER LTR 55/-TAX TO KSBCL BEFORE DISPATCH . 33% TAX ON MRP
8
IF THE WE ARE SUPPLYINGA BOTTLE FOR 500/-
EXCISE TAX +OTHERS= 600/- MRP .
FOR 500/-
EXCISE TAX +OTHERS= 1320/- MRP
9
AFTER SALE FROMTHE DEPO THE PAYMENT WILL BE CREDITED IN
24-48HOURS . 45-90DAYS
10 FOR SALE IN OTHER STATES EXCISE DUTY IS 7/- PERLTR. ABOVE 60/-
11 FOR SALE IN OTHER COUNTRYS EXCISE DUTY IS 0.10P.S PERLTR. NO
12 IMPORT TO KARNATAKA 300/- PERLTR. IMPORT TO TELANGANA 95/- PERLTR

16. INVESTMENT PHASE -1
TOTAL INVESTEMT *
1 RAW MATERIAL 300000
2 PROCESS COST 450000
3 LAB 20000
4 RENT 40000
TOTAL 810000
1 wine permitions 145000
2 MACHINERY 200000
3 ADAVANCE TO WINERY 100000
4 BOTTLE DESIGN AND POSTERS PRINTING 75000
5 MARKETING 220000
6 TRAVELING AND OTHER 200000
7 OTHERS 100000
TOTAL 1040000
5866 X 4 = 23464 BOTTLES (1956 BOXES) 810000 X 4 3240000 32.4 L
PERMITIONS AND OTHERS 1040000 10.4 L
BUFFERING 1720000 17.2 L
TOTAL 6000000 60 L

17. PROJECTIONS
MARGINS FOR VENDORS 33% *
TOTAL 1956 C
MRP=790/- DPB = 675 /- DPC =8100/-
1 DIST 300
2 SHOP 2673
3 SALES BOY 200
4 CUSTOMER 50
5 MFG 1716
6 TOTAL 4939
8100
3161 489 1545729
TOTAL BUSSINESS 4 BATCH
8100X1956=15843600 1.58 CR PROFIT 6182916 61.82 L

18. PHASE - 2
INVESTMENT
TOTAL INVESTEMT
CAPITAL INVESTMENT APPROX *
1 wine permissions ?1,800,000.00
2 LAND 3 ACERS ?5,000,000.00
3 LAND NA (NON AGRICULTURAL) ?300,000.00 GOV FEE WILL BE REMB 100 %
4 CIVIL WORKS AND WARE HOUSES ?15,000,000.00 SUBSIDY 25-30 %
5 MACHINERY ?20,000,000.00 SUBSIDY 25-30 %
6 OTHER MISCELLANEOUS ?1,000,000.00
OPERATING INVESTMENT
7 WORKING CAPITAL ?6,000,000.00 FOR 50 K -60 K BOTTLES
8 MARKETING+SALARIES +OTHERS ?5,400,000.00 FOR 8 MONTHS
9 OTHER MISCELLANEOUS ?500,000.00
TOTAL INVESTMENT WITH LAND ?55,000,000.00
5.50 CR

19. PROJECTIONS
MARGINS FOR VENDORS 33% *
1.5 L TRS MRP MAXIMUM RETAIL PRICE
MRP=790/- DPB = 675 /- DPC =8100/- 16666 CB DPB DECLARED PRICE PER BOTTLE
DPC DECLARED PRICE PER CASE
1 DIST 300 CB CASE BOTTLES (12) OR 9 LTRS
2 SHOP 2673 PB PROFIT PER BOTTLE
3 SALES BOY 200 B BOTTLES
4 CUSTOMER 50 L LACKS
5 MFG 1800 CR CRORES
6 TOTAL 5023 * APPROX
8100
TOTAL BUSSINESS 3077 12 257 PB
8100X16666=134994600 200000 B
13.49 CR PROFIT 51400000 5.14 CR

20. TOTAL STORES IN KARNATAKA
3 RD YEAR 750 ML BOTTLES TURNOVER MFG AND OTHERS PROFIT
SALE'S AVG 2.5 LAKH LTR IN A YEAR 330000 (3.30 LAC) 22.27 CR 13.79 CR 8.48 CR
4 TH YEAR 750 ML BOTTLES TURNOVER MFG AND OTHERS PROFIT
SALE'S AVG 3.5 LAKH LTR IN A YEAR 460000 (4.60 LAC) 31.05 CR 19.23 CR 11.82 CR
5 TH YEAR 750 ML BOTTLES TURNOVER MFG AND OTHERS PROFIT
SALE'S AVG 5 LAKH LTR IN A YEAR 660000 (6.60 LAC) 44.55 CR 27.86 CR 16.96 CR

21. THANK YOU