Slides from "Google Dave" Hazlehurst's presentation at Innovation Circus https://www.innovationcircus.co.uk/ For more resources, visit www.ph-creative.com

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Creating Human
Connections

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Download 58 page CX guide:
https://tinyurl.com/y9ls
wtee

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Candidate Experience
Employee Experience
People Experience

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70% 20% 10%
ON THE GO LEANING
FORWARDS
LEANING
BACK

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Machines made
by Humans

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Initial
stimulus
First
moment
of truth
Second
moment
of truth
OTMZ

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The more digital we
become, the more
human we must be

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Empathy Imagination Creativity Passion Intuition

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Understand

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Employer Brand / EVP
Purpose / Why?
Culture
Unique Selling Point
Secret things!
People
Experiences
What matters to them?
What's in it for them?
Pain relief
People (leaders, team)
Purpose
Stories
Day to day life
THEMYOU meets

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@googledave
Ph. Creative

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Just ask
(Voice of the candidate)

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EVP | Talent Attraction | Content
@googledave

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——— The difference we make
——— The challenge
——— What it’s really like
——— Expertise
Key themes:

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Perception vs. Reality

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Before During After
Hear
Think
Feel

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Experience by design

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Attraction
Assessment
Pass / Fail
Nurture
OX
Offer
Start
Nurture
Advocacy
EX
Time with you
Referrals
Capture stories
Advocacy
XX
Notice period
Exit / Left
Alumni
Boomerang
Contract

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Communities

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Be a business of value
first, success second

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Initial
stimulus
RESEARCH
Job
Application
Start
Job
Nurture

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@googledave
Ph. Creative

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@googledave
Ph. Creative

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Trust…
Enjoyment…
Purpose
@googledave

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www.recruitingbrainfood.com

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Connections

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@googledave
HAPPY FEARSAD ANGER ANTICIPATION

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A Hero’s
Journey

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True brand legend
Stories within

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Real heroes are
only humans

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Persona
Focus
• Anna
• 28 years old
• DM Specialist or Online Marketer
• Personal Insights:
• Anna is fun, outgoing, proactive, energetic, extrovert
and is data driven.
• Motivation Insights:
• Motivated through challenge & opportunity,
by stimulating her initiative, empowerment, freedom,
responsibility, autonomy and being best in class.
• Learning Insights:
• Learns outside of her comfort zone – so doing something she’s
unsure of by getting stuck in, cross-functional initiatives because
it’s a fluid organization – growth
is a journey not a destination.
• Career Insights:
• Is looking for a company who is willing to invest, a feeling,
connection, a growing company that is doing well.
A growth path – which doesn’t really exist but is being worked on
and trust we are unified. We truly care!

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Do what
you love
• Follow Anna’s story as she travels to Milan to visit the
fashion show. With live, relevant content all created
and curated by Anna herself, brought to you courtesy
of wehkamp.
• Anna has a passion for fashion and is one of her true
loves in life. A career which allows her to explore this
passion and actually encourages it, is something worth
shouting about.
• Authentic content that audiences want to see
and read, really help brand image and forms
connections on a deeper level.

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Journey
so far
• A short video outlining Anna's journey at wehkamp
so far. Showing honestly and authenticity. The ups
and downs of her career Anna is being herself
always. Her own thoughts on how it’s going so far.
• We give audiences a chance to really look into
wehkamp and what makes them tick, and what
a potential candidate could expect.
• We know that video and animation are the most
popular formats on Facebook. Including content
• like this will improve engagement and build
• a relationship between audiences and Anna,
who represents wehkamp.

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Meet the LEAD
• Anna conducts a video interview of the CEO
of wehkamp to see where the company has been,
plans for the future and the ethos behind everything.
• The video can be transcribed and put
out as a press article across multiple
platforms to increase the exposure.

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2. Landing page 3. Thankyou page1. Personalised Email
TEST O2 EMAIL TO (PABLO) LANDING PAGE

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58% 41%
25%75%
EMAIL ANALYSIS
Open rate Click to website
Opens on mobile Opens on desktop
WEBSITE ANALYSIS
6m
42%
Average time on site
Conversion rate

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Convert

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Empathy
Curiosity
Action
Insight
Surprise
@googledave

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Empathy
Curiosity
Surprise
Insight
Action
What makes you feel good about working here?
What do you do day to day that excites you?
One secret thing everyone should know?
3 characteristics that make up your organisation/team
What would you say to convince them?

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Aligning PVP to Cyber
Security EVP we lead with
empathy
Lead with Empathy Create Curiosity Shape Surprise Offer Insight Inspire Action
Reinvent your world
Big ideas and bigger
ambitions? Fascinated
by the future and
captivated by
technology?
You belong here
Still holding back and
remaining partially cryptic
but introducing surprise as
the element of reveal
Seeking out
the smart
We’re rounding up the
brightest minds to blaze
a trail with us across the
technology landscape…
We’re in the business of
shaping the future –
everyone’s future.
We are Visa
Having engaged them so far
we now offer insight into the
role, the specifics for the first
time, three quarters of the
way through
Think you know us?
Well it’s time to think
again. We don’t deal in
money, numbers or
figures.
We create the ground-
breaking technologies and
bold solutions that keep
our world ticking over,
connecting us all, every
single day.
Title: Cyber Defence
Analyst
What’s it all about?
Information security is at
the beating heart of our
culture. Our diligence and
expertise is what makes
us the undisputed leader
in electronic payments
The nitty gritty
So what do we expect of
you day-to- day? Here’s a
bit of a heads up: We’ll
need you to identify
cybersecurity threats and
confidently perform
analysis of anomalies on
Visa networks
And finally we inspire action
with a simple but provocative
CTA – think you’ve got what
it takes?
Think you have
what it takes?
If you’re interested in a
career that will surprise
you, get in touch with
Visa today.
Check out more about
Visa and the team you’ll
work in:

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www.jobpagegrader.com

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www.jobpagegrader.com

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About making
ideas happen.
Not about ideas…

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Listen
Personalise
Trust
Be Human

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“People will forget
what you said, people
will forget what you
did, but people will
never forget how
you made them feel.”
— Maya Angelou