Rules of Social Engagement - De-Mystifying Social Content Marketing in 2015
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Rules of Social Engagement is Philippa Spork's step-by-step program designed to help small to medium businesses take control of their social content marketing in a complex digital world! This presentation uncovers valuable insights about being a marketer today and briefly outlines the steps in her program FAMED and STAR.
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Rules of Social Engagement - De-Mystifying Social Content Marketing in 2015
- 3. The World We Live in
- 4. What Exactly IS Content Marketing?
- 5. Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
- 6. But for me? It’s simply this…. Saying the RIGHT thing at the RIGHT time to the RIGHT people in the RIGHT place, to make money.
- 7. the filling not the bread. ingredients, not the meal. The fish, not the ocean.
- 8. and it’s Not a New Thing…
- 10. 1904 Jell-O Recipe Books
- 11. 1904 – Guide Michelin
- 12. 1965 Bill Bowerman invented a ‘waffle’ sole for running …
- 13. But nobody was running in 1965.… And the rest is history. Just Do It.
- 14. IT’s NOT ABOUT YOU!! Your Customer Has More Power Than Ever
- 15. The Consumer Journey in 1990
- 16. The Purchase Journey Today
- 17. So What IS new is how we do it!
- 18. https://www.iconfinder.com/lacepcae It’s Social 2.1 BILLION on social media 4.5 Billion likes a day 500 million tweets a day
- 19. It’s mobile. It’s wearable.
- 20. It’s Real Time
- 21. It’s Personalised Like Never Before
- 24. And the bad news? We have 7.25 seconds
- 25. My Live Feeds
- 26. 87% of Marketers agree that marketing has changed more in the last 3 years than in the last 50*. *Adobe Research Study Released - 2014
- 29. Wish we had a rule book……..
- 30. Back To Basics
- 34. Find Inspiration
- 35. Brands that appeal directly to their target audience Brands that break some new ground Brands that connect at a deep level Brands that convey a clear message What to Look For
- 36. Your inspirations help you to develop your own Brand Content Statement which every piece of content you create must reflect.
- 37. Authenticate Authenticate your Brand Content Statement to your business. Be Authentic about what you do, to build trust with your audience. Be Authentic to the needs of your audience.
- 38. Map It Out Plot out dates relevant to your audience Map out activations by week by medium Quarterly Reviews
- 39. Evaluate and Evolve Goal Setting by Quarter Track Results by Quarter Re-plan by Quarter Capture trends
- 40. Delivery Measure Every Success Consider Every Cost Look at Cost per Acquisition Capture Learnings and Opportunities Consider it from your Accountant’s POV
- 42. Storytelling The art of using stories to build relevance and engagement in your marketing.
- 44. So how does STORYTELLING apply to you? Relatable stories are everywhere . . . . Stories build relevance. It is human nature to relate stories to your own life. It is this nature that content marketing is based on.
- 45. Targeting Getting your content to your ideal customer in the most direct way possible.
- 46. Suppose your target audience is male corporate managers…how would you reach them?
- 50. Adding Value Ensuring every piece of content provides something that your specific target audience values.
- 52. Remembered Being remembered for your content and having this content associated with your brand, and for all the right reasons.
- 54. Not Happy Jan. The Fresh Food People. Oh What a Feeling. Think Different. Because You’re Worth It.
- 56. So Now What?
- 58. DRIVESALES THROUGH SOCIAL CONTENT Your STEP-By-STEPGUIDE MarketingStrategist, Media SolutionsSpecialist, Author andFacilitator Philippa Spork is passionateabout enablingbusinessestoconnect withtheir customersintoday’ ssocial world. Philippa spent morethantwodecadesworkingwithsomeof theglobe’ sbiggest brandstocreateinnovativemarketingsolutionsthat drivesalesinanincreasingly complexmarketinglandscape.Launchingherownsmallbusiness taughtherfir s thand how important marketingprocessesarefor a growthperiodfor a businessinany industry. Consultingfeeswereout of reachfor many, andshewantedtochangethisby creatinganeasy-to-manageprocessthat small tomediumbusinessescouldafford, understandandactivate! Apracticalno-fussguidetogetting backinthecontentdriversseat! TAKECONTROLOFYOURCONTENT Apracticalno-fussguidetogetting backinthecontentdriversseat! INTERACTIVEE-LEARNINGPROGRAM BYPHILIPPA SPORK CONFUSEDABOUTHOWTO SECUREA RETURNONINVESTMENT FORYOURMARKETINGINTODAY’SSOCIALLANDSCAPE? t hisno -f ussTWOPHASEe-l ear ning pr o gr amhasbeen cr eat ed JUSTf o r yo u! “Philippa isa consummate professional who getsthe digital and social web . Working with her isa joy. Her clients’ interestsare alwaysher priority and making sure they achieve their goalsisparamount”. Jef f Bul l as - Bl o gger , Best Sel l ing Aut ho r and Fo r bes # 8 So cial Gl o bal Mar ket ing Tal ent FAMEDTEACHESYOUHOWTO: 1.FINDYOURINSPIRATIONfromlocal andglobal powerbrandstoinspire yourbrandcontentstatement 2.AUTHENTICATEtheideastoyourbrandcontentstatementandwhatyour productdelivers 3.MAPITOUTintoastrategicmarketingplantomanageyoursocial content calendar 4.EVALUATEANDEVOLVEyoursocial contentforsuccessthroughtracking andevolution 5.DELIVERanalysisandreportingtoyourstakeholderstoensureyourcontent marketinghasafruitful future. STARTEACHESYOUHOWTO: 1.BeaSTORYTELLERbycreatingcontentandcontextinordertorelateyour product toyourconsumer’sspecificneeds 2.TARGETyourideal customerbycreatingpersonasandusingdigital targeting 3.ADDVALUEforyouraudiencewitheverypieceof contentyoucreate,and howtodoiteffectively 4.BeREMEMBEREDnotjustforyourcontent, buthavethatmemoryconnected toyourbrand. STEP-BY-STEP Today, my E-Learning Course is available to guests at a discount. $150 $130 We have EFTPOS.
- 60. Special Offer for Guests today: One and a half hour diagnostic session where we go through the results of your Content Ready Test and formulate a content action plan for your business: $495 $395
- 62. Questions?
- 63. Thank you!
Notes de l'éditeur
- TIME IS MONEY and there is never enough of either! NO IDEA WHERE TO START NO IDEA WHAT TO WRITE NO IDEA HOW TO GET PEOPLE ENGAGE WITH IT WELL HOW GOOD WOULD IT BE IF YOU COULD WALK AWAY FROM TODAY’S PRESENTATION WITH A PLAN That didn’t break the bank or your diary?
- A 400 page guide on how to maintain your vehicle BTYB Michelin Tires to differentiate themselves from their competitors
- The craze had to be created. So Bill wrote a series of books on its benefits.
- More people own a mobile device than a toothbrush 50% of Millennials would rather lose their sense of smell than access to technology – I tested this out with my son yep it was true
- You have 7.25 seconds MAX The goldfish’s has 8
- So its not a mystery why businesses feel they’ve lost control of their marketing
- It’s gotten so complicated out there now that I think its time we got back to basics – ideas, planning and measuring success
- Ask