2. 2
The Dream Job Training Manual™
The V.A.L.U.E.S.™ Method
Land Your Dream Job
in 12 Weeks or Less™
16 Crucial Steps Required To Produce Fast and Lasting Career
Results
Philippe Desrochers
All Rights Reserved
philippedesrochers@yahoo.ca
www.philippedesrochers.com
4. 4
Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
What Others Are Saying?
Philippe listened to my job search struggles and pointed out exactly what I needed to work on.
In my case, I had difficulty with asserting myself in job interviews. No word of a lie - I took his
advice, and I nailed the next set of interviews. A week and a half later, I landed a Dream Job
as Marketing Coordinator for a widely recognized corporation. I cannot thank him enough for
his help.
DREAM JOB: Marketing Coordinator
Jeff Powell
This system motivated me to keep focused on the action steps rather than the immediate
results. I landed my Dream Job in less than 4 weeks and did so with no work permit or landed
immigrant status. If the steps worked for me, they can work for anyone!
DREAM JOB: Mechanical Engineer
Urs Schonbachler
Your step-by-step process made looking for my dream job so much simpler. As a result, I
landed my Dream Job in an amazing 2 weeks. I cannot thank you enough for your
professionalism and motivation.
DREAM JOB: Engineer-In-Training
Clare Ing
I arrived 3 months ago. I landed my Dream Job in only 6 weeks. Joining the program was one
of the greatest things that happened to me since I set foot in this country.
DREAM JOB: Senior Accountant
Bob Kashyap
Thank you Philippe. Your-step-by-step coaching was the greatest thing that happened to me.
In such a short period of time I was able to feel the labor market, learn about it, and fit into
it. Very effective!
DREAM JOB: Client Care Coordinator
Sanda Islik
The skills and knowledge I acquired from you where pivotal to me successfully selling my
services to the local market. You have obvious depth and breadth of knowledge and
experience-very professional.
DREAM JOB: Management Consultant
Clive Lunn
Philippe boosted my confidence, polished me up, and set me off in a new career direction. I
landed my dream job…in only 3 weeks.
DREAM JOB: Business Advisor
Gordon Matchett
Your simple step-by-step approach and motivation was a key factor in my success. As a result,
I landed my Dream Job in less than 8 weeks!
DREAM JOB: Inside Sales Representative
Alex Berumen
Thank you Philippe. I learnt valuable ideas and tools at your program. Moreover, I learnt
more about myself and the North American culture which was key to finding my Dream Job.
DREAM JOB: Sustainability Coordinator
Natalia Verand
5. 5
Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
This Training Manual is dedicated to my #1 fans:
Serge, Elizabeth and Yanic
This Training Manual is also dedicated to all those who want a life filled with
self expression, freedom and abundance.
6. 6
Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
“There’s no scarcity of opportunity to make a living at what you
love. There is only a scarcity of resolve to make it happen.”
Wayne Dyer
Author of Inspiration: Your Ultimate Calling
“Contrary to conventional thinking, it is far easier and faster to
land your Dream Job than it is to land a job you are not inspired
by.”
Philippe Desrochers, BCom, GCDF
Author of Land Your Dream Job in 12 Weeks or Less!
7. 7
Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
Table of Contents
Acknowledgments 8
A Personal Letter To You 10
Section I: Build Your Dream Job Foundation
Your Dream Job: I Am Talking To You! 11
The Hidden Dream Job Market™ 20
Step 1: The Loves Catcher™ 24
Identify what you love to do
Step 2: The Work Values Identifier™ 28
Identify the kind of company you would be happy to work for
Step 3: The Transferable Skills Summarizer™ 32
Identify the skills you take with you everywhere you go
Step 4: The Attributes Summarizer™ 32
Identify the attributes you take with you everywhere you go
Step 5: The Strength Generator™ 38
Reveal your greatest achievements and build your confidence
Step 6: The Dream Job Simplifier™ 42
Select your Dream Job
Step 7: The Vision Creator™ 48
Identify what you really want in your life
Step 8: The Goal Achievement Formula™ 52
Set goals in line with your vision
Section II: Land Your Dream Job
Step 9: The Dream Job Leads Generator™ 56
Develop your list of 100 Dream Companies
Step 10: The Decision Maker Selector™ 60
Identify the key person who makes the hiring decisions
Step 11: The Dream Job Secret Weapon™ 64
Book information meetings with Decision Makers in one day
Step 12: The Dream Job Interview Closer™ 68
Book employment interviews with Decision Makers in one day
Step 13: The Dream Job Network Accelerator™ 78
Develop networking skills that advance your career
Step 14: The Dream Job Interview Solution™ 82
Land your Dream Job on-the-spot in an interview
Step 15: The Dream Job Reference Clarifier™ 90
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Develop references that fully support your claims
Step 16: The Dream Job Deal Clincher™ 94
Secure your investment and conduct effective follow up
Bonus: The Dream Job Posting Clarifier™ 102
Get the most out of employment advertisements
Extra Bonus: The Dream Job Cheat Sheet™ 104
Apply the 26 simple Key Success Tips™
Appendix I: The Dream Job Mandatory Actions™ 108
Step-by-step procedures for landing your Dream Job
The Dream Job Journal 110
Bibliography 126
9. 9
Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
Acknowledgments
This Training Manual took two years to write. I wanted to acknowledge
everyone who participated for their help, support and inspiration, without
which this project would never have been finished.
Raymond Aaron, for being my mentor and reminding me to do what I love in my
life and for providing me with a goal achievement system to materialize my
loves through The Monthly Mentor™ program. Thank you from the bottom of
my heart. It was your Wealth Creator Source™ interview on how to write a
book that was the foundation for this entire manual. Also, thank you for your
unique and effective marketing ideas and editing skills which were vital
throughout the entire process.
Mary Landell, you are a true role model. You define what it means to be
confident and assertive and sharp and witty and always one to raise the bar.
Under your guidance and company, Landell and Associates-Career and
Employment Professionals, I was able to flourish and hone my skills. I cannot
thank you enough for this wonderful gift.
Mary Kruger, for teaching me the art of working with people and how to win
friends and influence people. You taught me about patience and honoring
myself and those around me.
Russell Garrett, you are the definition of professionalism with a huge heart. It
was with you that I first sharpened my skills as a Dream Job Advisor. It is
because of your attention to detail, focus on client needs and awareness of
developing trends in the market that I was able to grow so quickly. Thank you.
Kate Fletcher, for being the backbone of my success and for allowing me to be
myself while spending those hours together working through resumes. And I
could always laugh with you…guaranteed.
Paul Koros, you have inspired me more than you can imagine. When I first
showed you the transcript you were the first person to believe in me. Thank
you. You also provided me with invaluable editing help in refining the message
of the manual.
Lorna Goodwin, you are an angel. You always believed in me and you were the
most vocal when it came to marketing this manual. You were my personal
coach and strongest supporter. I consider myself honored to have worked side
by side in the classroom with you.
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Norm Amundson, for your inspiration. Your powerful use of metaphors and
many books written on the subject of career counseling greatly impacted the
words found in this Training Manual.
Juli-Ann Aaron, for your patience and support. I would never have been able to
put in the time to write this manual if it were not for your support and
willingness to believe in me. Thank you for this wonderful gift.
Kon Li, you were the first person to introduce me to this line of work. With
your energy, enthusiasm and positive attitude, you light a fire under me and
founded my love and passion for this industry.
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Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
A Personal Letter to You
Dear Dream Job Seeker,
Your Training Manual is dedicated to support you in making lots of money doing
work you love. The content is based on the phenomenally successful
V.A.L.U.E.S.™ Method - a method that took years to refine. Since its release, it
has proven more valuable than ever imagined. It’s a technique so advanced,
that when applied, WILL work for you. I am so confident that you will “Land
Your Dream Job in 12 Weeks or Less!™”, that I guarantee it.
As the founder and creator of this system I am proud to offer it to you during
this time of excitement and opportunity in your life. You will save months and
potentially years of your time and efforts in landing work you love. Even more
importantly, it may be the difference between finding a job versus finding your
Dream Job. In addition, you can view this Training Manual as your life partner.
It will be your reliable friend every time you need to turn to it during a time of
career growth or transition.
WARNING!: Objects in your Training Manual may seem simpler than they
appear. There is magic in the accuracy and simplicity of the content covered
in “The Dream Job Training Manual™”. Use it to your advantage. I dare you to
prove me otherwise.
Congratulations on your pursuit of a career that inspires you. It is one of the
most rewarding experiences of a lifetime. Your commitment will pay off and
will inspire those around you.
You have made a wise choice by investing in this technology. You are in very
good hands. In fact, you are working with the best.
You have embarked on a journey which has delivered Dream Jobs to so many
before you. When applied, the techniques will also work for you. So, for me,
it is as if you have already landed your Dream Job.
Let’s make it happen, right now, together.
Philippe Desrochers
Dream Job Advisor
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Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
Your Dream Job: I Am Talking To You!
Your Dream Job Training Manual™ has been developed to educate and inspire
you to “Land Your Dream Job in 12 Weeks or Less!™”. It is that simple.
Your Training Manual has been put through the most grueling tests with people
from across the country. The one criterion for success was if people were
landing their Dream Jobs. It passed with flying colors.
Your Training Manual has been inspired by a personal journey that took me
from career dead end to discovering the secrets of landing a Dream Job. The
use of these secrets brought me levels of career and financial success within
months what I thought would take years to achieve. These secrets are now
available to you. Due to the unprecedented success it has produced in the
lives of those who have tapped into its genius, this program has been rated as
The #1 Most Effective Dream Job Achievement System in North America.
These are remarkable results unequalled by any other method. However, there
is only one flaw in the system. You have to use it. So I promise you, that if
you do not apply it in your life, you have a 100% chance of not landing your
Dream Job.
Two Fastest Ways To Land Your Dream Job
1. Use a simple and highly effective step-by-step approach so that you
eliminate stress and focus on the MOST time efficient techniques
2. Get a Dream Job Advisor to keep you motivated and capitalize on The
Dream Job Law of Momentum™ (more on this soon)
Your Training Manual has very accurately implemented these two vital concepts
to maximize your success. As such, it has been designed to support you in
spending the least amount of time looking for and the most amount of time
landing your Dream Job. Sound good so far? Read on.
Dream Jobs Landed
Below is a list of Dream Jobs individuals have landed in 12 weeks or less using
the secrets contained in your Training Manual:
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Entry Level
Administrative Assistant
Bank Representative
Business Advisor
Chartered Accountant Articling Student
Corporate Sales Associate
Customer Service Consultant
Drafter
Marketing Specialist
ESL Teacher
Equity Analyst
Exhibit Coordinator
Export Associate
General Laborer
Investment Banking Analyst
Lease Administrator
Marketing Intern
Marketing Coordinator
Medical Office Assistant
Registration Coordinator
Research Assistant
Seamstress
Staff Accountant
Tour Coordinator
…and more are being added daily as my graduates land their Dream Job
Professional/Technical
Ceramist
Consulting Engineer
Database Developer
Doctor
E-Commerce Specialist
Engineer
Environmental Engineer
Financial Advisor
Graphic Designer
Human Resources Specialist
Hydro Geologist
Materials Technician
Mechanical Engineer
Occupational Health Specialist
QA Tester
Project Manager
Software Developer
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Systems Consultant
Teacher
Technical Support
…and more are being added daily as my graduates land their Dream Job
Management
Accounting Manager
Audit Supervisor
Comptroller
Editor
General Manager
IT Manager
Managing Director
Office Manager
Program Manager
Senior Accountant
Senior Consultant
…and more are being added daily as my graduates land their Dream Job
Your Training Manual covers proven core concepts that span all industries and
occupations. No matter what field you are in; from medical to financial to IT
and the arts, this technology has been, and continues to be effective.
Who Can Take Advantage of This Technology?
You will greatly benefit if you fall into one of the following categories:
• Recently out of school looking for your first job
• Out of work
• Currently working in a job you do not love
• New to the country with no local experience
• From out of town looking for local work
• Retired and looking for work to supplement your income
• Returning to the workplace after a long absence
• Fired from your last job whether you were at fault or not
• Undergoing a career change
• Poor work history with scattered jobs
• Large gaps in your resume due to illness, vacations, maternity leave etc.
The V.A.L.U.E.S. ™ Method Unveiled
The foundation of your success will be in the application of The V.A.L.U.E.S.™
Method. A method based on a practical system. A system by definition
produces consistent and predictable results every single time. Take the Solar
15. 15
System for example. You can always guarantee that the sun will rise in the
morning. You can also always guarantee that the sun will be the hottest
between 12 pm and 1 pm. Equally, The V.A.L.U.E.S.™ Method is a system that
has been specifically designed so that you “Land Your Dream Job in 12 Weeks
or Less!™”. Get ready, here it is:
Vision: You always have a choice in your life - to choose to focus on obstacles
or your vision. A vision is a mental picture you paint in your mind or on paper
that depicts the way you want your Dream Job to look. When you set a goal
without linking it to your vision, your goal lacks purpose. When you link your
goals to your vision, you know “why” you are doing an action and you summon
the motivation to pursue your true desire. Like Robert Allen said: “Do what
you want most, instead of doing what you want most now!” Write down your
vision, link your goals to your vision, and watch your level of motivation soar.
Step 7-The Vision Creator™ will guide you through a powerful visioning
exercise.
Assertive: There are three ways to approach your job search:
1. Passive: Apply for advertised positions with minimal follow up
2. Aggressive: Eagerly pursuing employers possibly demonstrating desperation
3. Assertive: Communicate with positive confidence your skills and experiences
in such a way that leaves employers greatly impressed and dying to meet you.
Which approach have you been applying recently? In doing so, you will
determine if you are a job seeker or a Dream Job Seeker™. Dream Job
Seekers™ are committed to applying The Dream Job Assertive Approach™. The
reason for this is because employers want to hire assertive Dream Job
Seekers™. In doing so you have solved one of the greatest challenges
employers face – hiring good people. Make it easy for employers to want to
meet you and hire you. Apply The Dream Job Assertive Approach™ today! This
approach is built into the entire program. As you progress, you will
automatically develop your assertiveness skills.
Loves: If you want to make a difference in this world, you must do work you
love. If you are doing work you do not love you are not utilizing your greatest
talents and therefore you are wasting your time and possibly wasting your life.
Whenever someone tells me that they have been passed over for a promotion
or are not being paid what they’re worth, I always ask them a simple question.
“Do you love your work?” Often, the answer is “no”. The only way you can
make the greatest contribution in your career is if you do work you love,
contribute your gifts on a day-to-day basis, and get paid your worth. Step 1-
The Loves Catcher™ will walk you through a simple yet profound exercise that
will permanently remind you of your loves.
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Unstoppable: When you exercise polite persistence you are unstoppable.
Employers don’t like annoying job seekers. Employers love politely persistent
Dream Job Seekers™. A common misconception about landing your Dream Job
is that you have to compete with thousands of people and push others out of
your way. Not the case. When you apply polite persistence you don’t have to
push others out of the way…because you have virtually eliminated the
competition before even getting started. Would you like to know how to do
this? Read on to find out how.
Enthusiasm: Never apply for a position unless you are enthusiastic about it.
The #1 complaint from employers is that job seekers show no enthusiasm for
their company and for the job. Dream Job Seekers™ show enthusiasm for both
the company and position. When you do this you greatly simplify the
employer’s decision as to whether to meet you and hire you. The reason for
this is because you answer the question “Do you want the job?” When you
prove this, you greatly reduce the uncertainty employers have in making a
hiring decision. Making a decision is often more about what the employer is
GIVING UP when they hire you than what they GET. When you show enthusiasm
you convince the employer that they are not giving anything up because they
are getting a motivated new member of their team. Throughout the program
you will have many opportunities to express your enthusiasm to employers.
System: The reason you do not know how to land your Dream Job is because
you don’t know the next step. What if you had a system at your fingertips that
told you what the next step was? Furthermore, a system that is so complete, it
will be your personal guide through the labor market maze. Follow the
practical steps in your Training Manual and secure your Dream Job! You have
everything you need to successfully navigate the labor market.
Keep It Simple
The less imagination and mental effort you put into your job search the more
success you will have.
If you want to “Land Your Dream Job in 12 Weeks or Less!™”, apply The Dream
Job K.I.S. Technique - The Dream Job Keep It Simple Technique.
A famous American Governor applied this model in his campaign and credits it
as a major reason for successfully landing his Dream Job – President of the
United States. In fact, it was his campaign manager that kept reminding him to
Keep It Simple - wise words of advice for you as well.
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Key Success Tip #1
The simpler you keep your job search,
the more success you will have.
Experience has taught me that individuals like to complicate things. Actually,
to put it more accurately, people like to expand and grow and tend to want to
make things better. Would you like me to simplify your life and remove stress?
Yes! Your Training Manual only has content that has been PROVEN to work.
Dean Childs, an internationally successful motivational speaker who talks on
the subject of wealth put it best: “I noticed there are two types of people.
One who finds a good idea and exhausts all its potential and gets rich, and the
other who comes across the same good idea, has success once, thinks they got
lucky and then tries something different and remains broke.” There is no need
to reinvent the wheel. Simply apply the technology and watch it work in your
life.
Focus On You
The reason The Dream Job K.I.S. Technique works so well when looking for
your Dream Job, is because it encourages you to focus on your greatest asset.
So my question to you is this, “What is your most important asset when it
comes to landing your Dream Job?”
Is it your interview skills, your resume, your cover letter, your negotiation
skills, and/or your follow up? Yes, these are all important, but not the MOST
important.
Your greatest asset does not lie with-out, it lies within. Your greatest asset is
YOU.
There is a great story about a best selling commercial real estate agent that I
thought you might enjoy. I heard him speak one day. He loved his work but
was not making as much money as he would like. He, like many others, was
told that if you do what you love, then the money will come. For him, and for
many others, this was not happening. (I should note here that money is not a
source of happiness but merely a handy tool to enjoy life. In any event, he and
many of you want more and so this program has been designed to deliver.) He
then learned something one day that lead to a quantum leap in his business.
The kind of leap that far outweighed the effort he was putting in. In other
words, his business increased more than 10 times. “How did you do it?”, the
audience pleaded? “Two words”, he said. “Relationships vs. Transaction”. He
went on to explain. The moment he realized he was not in the business of
selling real estate and closing on transactions by signing contracts, was the
moment he made the shift that so many of you want to make. He did it by
focusing on relationships. He did it by first getting to know people and building
18. 18
their trust. He did it by liking people and showing it. At last count he makes
$6 million a year.
I share this story with you because embedded in the techniques is this
approach. Trust that every step incorporates a relationship approach. You just
have to follow the steps.
Key Success Tip #2
Your Training Manual will sculpt you
into a Dream Job Landing Machine™.
Drop Out Right Now, Please
Now is your last chance! If you do not want to learn life long skills that will
have your career success skyrocket, I recommend at this moment that you
email me immediately at philippedesrochers@yahoo.ca to tell me what is
holding you back.
GREAT! You stuck with me. As a reward for your perseverance, I have some
fantastic news for you.
Is This Dream Job Thing For Real?
Do you want an average relationship, or a passionate relationship? Do you want
average friends, or inspirational friends? Do you want an average child, or a
brilliant child? Would you prefer an average job or a Dream Job? When I put it
this way it is a simple choice, isn’t it? Up to this point, you may not have
thought of this sobering fact. If you want to be average get an average job. If
you want to be exceptional, then land a Dream Job. You may have even
thought that it is not possible to get a Dream Job. Society certainly doesn’t
support it nor does the school system. You can do work you love and your
Training Manual will help you get it. Let me state this for the ages: “It is
possible to earn a living doing what you love. In fact, the only way you can
have career success, is if you do work your love.” I have heard people say: “I
love doing this so much that I would do it for free.” A great mentor in my life,
Raymond Aaron, whose advice I thankfully followed years ago said this to me:
“I love doing this so much that it’s the ONLY thing I’ll do for a living.”
Success Story: Jan was a professional Carpenter. However, he had been out of
work for several months. Prior to that he tried to apply his carpentry skills in
the construction industry but found the work to lack creativity. Overall, he
was feeling very discouraged about his job search. He then decided to take
action. Using the techniques he began to think of what he loved to do…and
discovered that he loved museums. He then landed his Dream Job as a Museum
19. 19
Displays Builder. He is overjoyed. And he even gets paid to do what he loves.
He accomplished this in only three weeks.
There are two ways of thinking about your career. The first, which is the
conventional way, is that there are not enough jobs available and you have to
compete with hundreds of other people. The second, and the one I advise you
to adopt quickly, is to choose to believe that there is little if no competition
and that Dream Jobs are everywhere. Opportunity is everywhere and you will
begin to prove this for yourself. Do yourself the greatest favor of all time, and
apply only for those jobs that inspire you to be your best. What is your Dream
Job? What type of work do you see yourself wanting to become an expert in?
What are you already an expert in? What hobbies do you most enjoy? What do
other people see you doing as a career?
In all my experience supporting Dream Job Seekers™ I have come to one
overwhelming clear fact. There is a Dream Job out there waiting for you.
Contrary to conventional thinking, it is far easier and faster to land your Dream
Job than it is to land a job you are not inspired by.
Your commitment is to land your Dream Job and make lots of money doing it.
Isn’t it? My primary commitment and passion is to support you in doing this.
You might at times be tempted to look for work that does not inspire you. The
“Dream Job Training Manual™” has been uniquely designed to hold you
accountable to making sure you get what you really want. After all, isn’t that
what you want?
Key Success Tip #3
There is a miracle inside of you that is
waiting to come out. Share your gifts
with the world!
Landing your Dream Job is your first step towards building a career that you are
proud of. I remember talking with a psychologist who referred to her practice
as “her life’s work”. Wouldn’t that be nice to feel the certainty and focus that
comes when you find your passion and mission? It all starts with your Dream
Job.
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The Dream Job Law of Momentum™
Key Success Tip #4
Your Training Manual taps into the
powerful Dream Job Law of Momentum™
so that you land your Dream Job in
weeks which would otherwise take
years.
What is the Law of Momentum? The Law states that a body in motion takes less
energy to keep moving than a body that is at the moment standing still. What
does this have to do with helping you land your Dream Job? Think of it this
way. A cruise ship traveling in the beautiful Caribbean ocean turns off its
engines miles before arriving at port. The Law of Momentum makes this
possible. The ship has built up so much momentum that she can coast easily
and effortlessly into port without the use of her engines. Wouldn’t you like
your Dream Job search to become automatic and effortless? You can – by
applying The Dream Job Law of Momentum™. You can rest assured that the
many exercises in your Training Manual harness its amazing raw power for you.
I recently received an email from a client who took advantage of The Dream
Job Law of Momentum™ and had this to say: “I am getting so good at looking
for work that I actually think I prefer looking than working”. When you build
up your momentum you will discover that looking for your Dream Job can be
enjoyable and very productive.
Next, learn how to put your Dream Job search on auto-pilot. The key to
harnessing the magic behind this program is to first understand the market
trends that make it all possible. By laying this foundation, you will be
convinced of its value and then you will be unstoppable.
21. 21
Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
The Hidden Dream Job Market™
Based on national statistics, in any given medium to large city, there are
roughly 20,000-40,000 jobs available. Yet, if you were to look at all the posted
ads in the newspapers and internet, how many could you find - 1000, 2000,
maybe 5000? Where can all these other positions be found?
Richard Bolles in his best selling career book “What Color is Your Parachute”
has found in his research that about 15% of all available positions are
advertised. The balance, 85%, are found in the hidden job market. In other
words, there is an incredible untapped resource of jobs that are just waiting to
be discovered - 85% worth. It’s a pot of gold just waiting for you to pick up.
But where and how can you find these jobs? The answer lies in the next
statement. Why waste your time with the conventional hidden job market
when you can focus your attention on the far more fertile soil…The Hidden
Dream Job Market™.
The Hidden Dream Job Market™ is a far simpler market to tap into and is
defined as unadvertised positions that you consider to be a potential Dream
Job.
While the conventional hidden job market includes all jobs, The Hidden Dream
Job Market™ only includes your Dream Jobs. The Dream Job Law of Focus™
states that the more focus you have in your search the more success you will
have in landing your Dream Job.
When you apply the techniques found in your Training Manual you uncover
Dream Jobs that are just waiting to be discovered. Even more amazingly, you
can actually create your own Dream Job where one does not exist yet. In a
recent poll, senior executives were asked what they would do if they were
approached by a qualified individual when they did not have an opening
available. An astounding 90% said they would create a new position for you.
Success Story: Carl was looking for work in the field of marketing and had
come up with several options. The problem was…he wasn’t enthusiastic about
his options. When asked what his Dream Job was he said: “A Dream Job is not
realistic.” When asked again he revealed that in fact he would love to work for
a world famous marketer in San Francisco who was renowned for developing
new retail store concepts. He greatly admired this woman, who was the
creative genius behind the company. He then admitted that he had looked for
postings and job opportunities on the internet and found none for this firm. He
gave up. He then learned that companies often invent opportunities. He
applied the correct principles in this manual and to his amazement she wanted
22. 22
to meet him. She admitted having no opportunity for him but liked his
enthusiasm for the work and company and decided to negotiate with him to
develop his own new position. He then landed his Dream Job as a Marketing
Intern. The firm had thought of hiring an intern but did not know how to go
about doing it. The fact that he approached them helped the firm fill a need
and took his career to the next level.
How To Tap Into The Hidden Dream Job Market™
On the next page is a comparison between the order in which a typical job
seeker looks for work, and the way an employer looks to fill positions - (1.)
being the most favored approach and (5.) being the least favored.1
Job Seeker Employer
1. Ad 1. Network inside department
2. Recruiter 2. Network inside company
3. Network outside company 3. Network outside company
4. Network inside company 4. Recruiter
5. Network inside department 5. Ad
What do you notice when you compare the two? Notice that the job seeker
looks for employers the complete opposite way that employers look for job
seekers. If you want to land work you love quickly, then make it a habit to be
where the employer is looking. Start by networking inside the company
department, then the company, then general networking, and finally using
recruiters and ads.
What you might not know is that employers are always looking for good people.
Often their search ends before they advertise for a position. The reason for
this is because employers much prefer to fill positions without having to post
an advertisement. In fact, an employer will do everything in their power to fill
a position before having to advertise for it. The moment an employer decides
to advertise a position the entire procedure can take between 8-12 weeks and
cost between $500-$5000. With %98 of all companies being small businesses,
they can’t afford to be spending this money. Typically, there is a three month
period where an employment opportunity exists before a company is forced to
advertise. Approach companies during this three month period and you will be
amazed to discover an untapped gold mine waiting to be discovered.
You might be thinking that all companies anticipate staff needs and plan
ahead. Here are the facts. Over 60% of companies do not have a Human
Resources strategy-which means that over half the companies in your city do
not plan ahead when it comes to staffing needs. What these companies need is
for you to help them with their staffing needs. Your Training Manual has been
designed to help you do this. And if this is not enough encouragement for you
to get moving, a recent poll of companies uncovered that over 50% of
23. 23
companies at any given time actually have current openings. What are you
waiting for? They are ripe for the picking.
The Four Opportunity Factors™
All companies are at the mercy of The Four Opportunity Factors™ - factors that
are constantly creating havoc and change in companies…and opportunities for
you. Here they are:
Cyclical: economy
Structural: company
Frictional: people
Seasonal: time of year
Cyclical: The economy is constantly expanding and contracting. Interest rates
are going up and down. Consumer spending goes up and down. Every single
time economic indicators suggest a shift, companies respond accordingly. The
good news for you is that when these indicators are strong it means that there
are more positions available than candidates. Good news for you. Even more
interestingly, during economic downturns, companies need to become more
productive and often replace inefficient workers with efficient ones. More
good news.
Structural: Regardless of economic impacts, companies themselves go through
changes. Roughly 80% of new businesses fail in the first two years and
therefore there are always new companies in the market, which means
opportunity for you. Interestingly, even companies that go into receivership
often need the help of highly qualified individuals to help them overcome
obstacles. I particularly remember hearing of a prominent company that made
the front page of the newspaper for several days because it was going
bankrupt. At first glance, it would appear that no opportunities existed.
However, the company was bought by new owners who repositioned the
company and went on a hiring spree. Those individuals who approached the
company during the difficult times had first crack at their Dream Job in the
company.
Frictional: Just as in personal relationships, business relationships are built and
terminated each and every single day. This has a huge impact on the labor
market. New positions become available every day as a result of the natural
process of the forming and ending of human relationships. The factors that
impact these relationships are as varied as there are people. Some reasons why
people leave their jobs are: It is not their Dream Job, they want more of a
challenge, they don’t get along with their boss or coworker, they move out of
the country, they change careers, and they retire. Do you know anyone in your
life that changed jobs for these or any other reasons?
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Here is another way to look at Frictional change.
Imagine your number one goal in life was to find your one true love and you
found yourself on a remote island with 10 couples. You dearly wish you could
be in a loving relationship, but everyone else is taken. At first glance it might
appear hopeless and pointless. But remember, there is constant change in
relationships. Relationships are either expanding or contracting. Therefore,
one couple might have a dispute over a coconut or the way the bamboo sofa
should be placed-resulting in a break up of the relationship. The relationships
on the island and the companies that make up the economy are in constant
movement. Movement means opportunity for you.
Seasonal: Finally, there is the impact of seasons on the labor market. There
are periods during the year where more work opportunities exist than others.
They are during the summer, or winter months or holiday seasons. What you
might not consider, is that often these temporary opportunities are a fantastic
way to get your foot in the door, impress your boss and land your Dream Job
within the very same company.
Success Story: Jim, a Software Developer, accepted a low paying job for Wal-
Mart in the Electronics Department during the Christmas season. His friends
thought he was selling himself short, but he knew something his friends did
not. He learned and applied the technology found in these pages. What
happened? Within three weeks he was offered a position at Head Office as a
Software Developer…his Dream Job.
Next, apply the simple process in Step 1 and identify the loves you have in
many areas of your life. When you do this, you will identify patterns which will
begin to point you in the direction of your Dream Job. It’s called The Loves
Catcher™. Enjoy!
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Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
Step 1: The Loves Catcher™
There is no question that if you want to excel at what you do, you must do
what you love. Very rarely do you have an opportunity to do an inventory of
the activities you love to do in several areas of your life.
Physically, you have a unique heartbeat. You also have a unique thumbprint,
retina pattern and voice. In fact, your heart beats in a slightly different
pattern than anyone else’s in the world. As such, you have been given a
unique emotional “heartbeat” that races when you think of subjects and
activities that catch your interest. You instinctively care about some things
and not others. These are clues to where you should be serving.
When you were growing up you may have found out that you were very
interested in some subjects that no one else you knew cared about. Where did
these interests come from? You were born with them. Another word for these
interests is passion.
For example, as a child you may have loved playing video games, writing in
your journal, and riding your bike. You may have loved talking, cutting the
grass and swimming. You may have showed a particular interest at school in
chemistry, or math, or art or drama. These are extremely powerful indicators
of your passions that are with you for your entire life.
How do you actually know if you are using your gifts? The first sign is
enthusiasm. When you are doing what you love no one has to motivate you or
challenge you. When you are doing something other than a passion, then you
are easily discouraged.
The second way you can actually tell if you are using your gifts, is if you are
effective in what you are doing. Whenever you are doing what you love, you
naturally get good at it.
Another way to tell when you are following your hearts desire is when you lose
track of time. It’s when you have just spent 3 hours doing an activity and you
say to yourself: “Boy, does time fly!” Or you just simply forget to eat because
you are so consumed by excitement.
Finally, when you do what you love, the huge benefit to you is that you never
procrastinate!
Think of the hobbies you do? Think of the thoughts that keep you up at night?
Think about the stores you like to shop at? Think about the TV shows you
26. 26
watch? What articles do you read in the newspaper? What courses did you
enjoy at school?
You will never shine in this world and make a lasting contribution if you are
average at what you do. Your life will be full of struggle if you lack passion
and love for the tasks you perform on an ongoing basis. You can be an expert,
provided you love your work. The key is to pay attention to what inspires and
motivates you. It’s free fuel. Yours for the taking, with unlimited capacity.
Key Success Tip #5
The more you do what you love in your
life, the more success you will have
with the least amount of effort.
This exercise will get you into the frame of mind of knowing what you love to
do so that you can eventually communicate it to others in such a way that
leaves employers inspired by your clarity and sense of purpose.
Complete this exercise, and then learn how to identify your work values with
laser type focus and massively simplify your decision making process to produce
results fast. It’s called The Work Values Identifier™ - designed specifically to
identify the kind of company you would be happy to work for.
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Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
Step 1: Exercise
To excel in your career your must do more and more of the things you love.
Below is an exercise that will support you in identifying what you love. In the
left column describe one prominent experience from your past for each
category. Then identify what you disliked, liked and loved about that
experience.2
Example… I Disliked… I liked… I loved…
Job:
Volunteering/Leisure
/Hobby:
Schooling/Courses:
Day Dreams:
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Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
Step 2: The Work Values Identifier™
Knowing what you want is one of the most important aspects of landing your
Dream Job. When clarity and focus are present you are far more likely to be
motivated during your Dream Job search.
Values are defined as your judgment of what is valuable and important in your
life.
Sometimes, when looking for your Dream Job you forget that you have a choice
in working for the kind of company that reflects your work values. This
exercise will help you identify what is important to you and support you in
applying for positions that only match your work values. As such, when you
identify your work values you will be far more successful in landing your Dream
Job in 12 weeks or less!
This exercise of identifying your work values is designed to reduce your anxiety
around making a decision regarding which companies to approach. If you are
motivated to work for and/or with someone then you are far more likely to
excel. This exercise will also dramatically contribute to an increased level of
genuine enthusiasm towards your search.
I remember speaking with a Human Resources Recruiter who was very
discouraged in her work. Her job entailed interviewing people all day to place
them in vacant positions. She was particularly disappointed with the lack of
enthusiasm candidates where demonstrating on the phone and in the interview
when applying for work. She was so uninspired by applicants, that she was
thinking of quitting her job. Her advice to Dream Job Seekers™ is to “get
noticed by showing some enthusiasm.”
Think of it this way. If you want to impress someone on a first date, you must
show particular interest in that person. Show interest and enthusiasm for the
person and company you are interviewing with and you will be in a great
position to influence them to hire you.
Key Success Tip #6
Use The Dream Job Values Identifier™
and watch your enthusiasm levels
dramatically increase.
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Complete this exercise, and then learn how identifying your skills and
attributes can provide you with the powerful language that leaves employers
begging for more. It is called The Transferable Skills Summarizer™ and The
Attributes Summarizer™-your ally in learning about the keywords employers
want to hear and rarely hear from other job seekers. Use them and instantly
make a lasting impression.
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Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
Step 2: Exercise
What is important to you in your work? Rate the importance of these work
values to you by checking the appropriate column for each value.3
I want to… Very
Important
✔
Important
✔
Not
Important
✔
earn enough money to live well
work well with my co-workers
be given the chance to be a leader
have a permanent Dream Job
be physically safe
feel important in my Dream Job
be trusted and allowed to work on my
own
work with people who know their Dream
Job
do a variety of different tasks
use all my skills
get along well with my co-workers
have a clean and comfortable job site
have good benefits in addition to wages
be creative
do a great job
do work only that I love
have a Dream Job which fits my skills
be able to get a better Dream Job in the
company
have a Dream Job which fits my
interests
work only during specific times in the
day
work at different locations in my Dream
Job
be paid more as I have more
responsibilities
get better Dream Jobs as I learn more
make decisions within my Dream Job
know what I am expected to do in my
Dream Job
work towards my long-term goals
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I want to… Very
Important
✔
Important
✔
Not
Important
✔
solve, by myself, the problems I face at
work
use the special skills I have learned
see the results of my work
retire early
have a good pension plan
have fair vacation time
work with the public
be paid more as I do more work
keep my work life and private life
separate
get rich off my Dream Job
land a Dream Job that challenges me
land a Dream Job that fits my
personality
have on-the-Dream Job training
be challenged to think
understand the purpose of the work I do
land a Dream Job that does not violate
my personal values
land a Dream Job that reflects my
interests
have the flexibility to go to school
have the proper equipment I need to do
my Dream Job
be told how I am doing
have on going support for self
development and education
Others…
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Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
Step 3: The Transferable Skills Summarizer™
Step 4: The Attributes Summarizer™
The Dream Job Keywords™
This exercise is designed to support you to:
• Identify the skills & attributes you are aware of and those you are not
• Provide you with The Dream Job Keywords™ to use in your marketing pieces
to leave a lasting impression on employers
These keywords are used to add a laser type focus to your networking, resume,
cover letter, phone script, interviews and follow up.
In essence, you are building your job search toolbox. If you have all the
necessary tools in your box you will be far more confident in offering your skills
and abilities to others.
Think of it this way. You are building the foundation of your home. The
stronger the base, the more confident you are that it will withstand bad
weather and natural disasters. If you do not have much confidence, then you
will leave at the first sight of a challenge. Same goes in landing your Dream
Job. When you are confident in your presentation to employers, you will be far
more likely to successfully deal with the unexpected and land your Dream Job.
Definition of a Skill: Learned
behavior
Definition of an Attribute: Innate
behavior
Your transferable skills are those skills
you take from job to job. Along with
your experience, they are your
greatest assets in landing your Dream
Job quickly. As soon as you identify
your skills and communicate them in a
clear and concise manner, the faster
you will have employers knocking at
your door. (I.e. leadership, problem
solving)
Your attributes are the personality
traits that you possess. These
attributes typically are innate - you
have always been that way. You can
also call them qualities. (I.e. Reliable,
calm, assertive)
The purpose of this exercise is to have you develop the kind of vocabulary that
leaves your readers and listeners climbing over each other desperate to meet
you. You can do so by using specific words that address the most important
needs of employers.
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Key Success Tip #7
Memorize your top five skills and
attributes. When you use The Dream
Job Keywords™ and support them with
clear examples (see Step 5), it is
common to receive multiple job offers.
Complete this exercise, and then learn the magic of taping into your impressive
past work experiences and how you can use these examples to communicate in
a clear and concise manner. You are one step closer to landing your Dream Job
when you use The Strength Generator™.
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Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
Step 3: Exercise
1. Check off all skills where your competence level is above average
2. If you can think of other skills that are not listed, write them under “Other Skills”
3. List your top five skills under “Your Top 5 Favorite Skills”
4
Skills
□ ANALYSING situations or data
□ ASSEMBLING equipment or information
□ CALCULATING mathematical
computations or risk assessments
□ COACHING, guiding, or tutoring
□ COMPILING data or facts
□ CONSTRUCTING objects or buildings
□ COORDINATING activities or events
□ CORRESPONDING, answering, or
initiating
□ COUNSELLING
□ CREATING, artistic creations, new
ideas, or inventions
□ DECIDING alternatives, resources, or
materials
□ DELEGATING tasks or responsibilities
□ DESIGNING products or systems
□ DISPLAYING ideas, products, or
equipment
□ EDITING newspapers or magazines
□ ESTIMATING costs, income or physical
space
□ EVALUATING performance, program,
processes, or events
□ FUNDRAISING one-to-one or through
media
□ GROUP FACILITATING and managing
group interactions
□ HANDLING COMPLAINTS, client,
customer, citizen
□ INSPECTING OR EXAMINING physical
objects, financial statements or through
test administration
□ INTERPRETING data, legal, medical or
technical terminology, or other language
□ INTERVIEWING
□ INVESTIGATING private information,
underlying causes, or sequence of events
□ MAKING LAYOUTS for printed media or
public displays
□ MEETING THE PUBLIC, receptionist,
agency or product representative,
salesperson, or public servant, or tour
coordinator
□ MONITORING progress of people,
processes, or equipment
□ MOTIVATING
□ OBSERVING physical phenomena,
human behaviors, or changing situations
□ OPERATING equipment, machines, or
vehicles
□ ORGANIZING people, information, or
events
□ PLANNING, budgeting, goal setting, or
scheduling
□ PROGRAMMING equipment or activities
□ PROMOTING one-to-one or through
media
□ RECORDING numerical or scientific data
□ RECORD KEEPING logs, files, or
timesheets
□ REPAIRING equipment, vehicles,
furniture, or accessories
□ RESEARCHING, obtaining information
from libraries, surveys, or primary data
□ SELLING ideas, products, or policies
□ SERVING a product or an individual
□ SKETCHING pictures, diagrams, or
charts
□ SPEAKING in public, to groups or via
electronic media
□ SUPERVISING people or processes
□ TEACHING, formal or informal
□ TIMING, scheduling or logistics
□ TROUBLESHOOTING equipment or
situations
□ UPDATING information or records
□ USING INSTRUMENTS, engineering,
medical, or scientific
□ WRITING fiction or non-fiction
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Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
Step 5: The Strength Generator™
The biggest complaint employers have about average job seekers, is that after
speaking to them during a networking event or an interview, employers still
have no idea what they did on the job. How can an employer make an
informed decision about deciding to hire you, if they don’t understand the
work you did? The best and easier way for you to remedy this problem is to
give employers exactly what they want - clear examples from your past that
demonstrate your use of the skills required to perform your Dream Job. It is
that simple. Always remember this key point:
Key Success Tip #8
Past performance predicts future
behavior.
By explaining your past performances, you are giving the employer the
opportunity to trust you. Employers take on a very large risk when they decide
to hire you. The best way they can develop trust in you is by getting to know
you and identifying whether you have the skills and attitudes to do the work.
You see, when you don’t give clear examples of your past performance you are
in essence sending the message that you are hiding something. Employers
would rather wait months to find the right fit than hire someone that possesses
a risk. Essentially, employers just want to reduce the risks involved in hiring
you. The best way an employer can do this is by understanding your past
performance to predict your future performance. In fact, going in an interview
without examples of your past performance is like walking into an exam and
not having studied. You guarantee failure when you do this.
Would you ever invest your money in a business without looking at its past
performance? Equally, an employer will never hire you if they don’t have a
clear understanding of your past performance.
Key Success Tip #9
In order to convince others of your
ability to complete a task you must
prove your skills. The best way to
prove your skills is to give an example
of your work in the past.
40. 40
It is quite common for an employer to interview a candidate for one hour and
still have no idea the kind of work he/she did in the past. They simply can’t
picture in their mind what you did on the job.
An added bonus for using examples is that they help others remember you.
When being interviewed, you want to stand out from the rest. The greatest
way you can do so, is by painting a mental picture for the employer about the
work you have done in the past. Always remember, that “a picture is worth a
thousand words”. Paint that picture using examples of your past work
performances.
Complete this exercise, and then use The Dream Job Simplifier™ to actually
identify the type of work you would like to consider. Be flexible in your
selection and trust that your choices are based on your loves. This is only the
beginning and be patient with yourself.
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Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
Step 5: Exercise
Write one achievement for each top five skill and attribute you identified in
the previous exercise. IMPORTANT: The examples must be work related and
demonstrate the use of your skills and attributes in your past.
Your Top 5 Skills
Skill #1: ______________________________
Skill #1 achievement:
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
Skill #2: _______________________________
Skill #2 achievement:
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
Skill #3: ________________________________
Skill #3 achievement:
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
Skill #4: ________________________________
Skill #4 achievement:
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
Skill #5: ________________________________
Skill #5 achievement:
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
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Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
Step 6: The Dream Job Simplifier™
This exercise has been specifically designed to take you through a three step
process that creates awareness for you. It is a practical approach to landing
your Dream Job. By selecting the reasons for your choice you will begin to
notice unmistakable patterns. These patterns are so powerful in the
attainment of your Dream Job that they are based on a law.
The Dream Job Law of Patterns™
The patterns you become aware of will be your roadmap in guiding you towards
your Dream Job. You may think that you do not know the kind of work you
would love to do - but you do. You have gotten really good at telling yourself
that it is not possible to have a job you love. Some of you are professionals in
telling yourself what is NOT possible. Some of the best excuses I hear is: “If I
did work I loved, I would never make enough money.” or “I don’t know what I
love to do.” You already know what you love.
Key Success Tip #10
There comes a time in your life where
you have to believe more in what you
don’t see than what you do see. It is
called faith. Have faith in yourself.
The following is a true story about a woman who always knew what she loved
to do and one day decided to share her gifts with the world and earn a living
doing so. She is a client of The Monthly Mentor™ program through Raymond
Aaron.
Success Story: Marg was stuck in a career rut. She decided to do only what
she loved. She knew that she loved filling in contest entry forms. Marg quit
her job and decided to spend her time filling in contest entry forms. Her
husband was completely against it. In her first year she won a car, several
trips and $20,000 in cash. Her friends started noticing that she was winning
and asked her to fill in contest entry forms for them. She did so and charged
each person $50 per month. With a large network of friends she capped the
number of clients at 200 friends. She earns $10,000 per month doing what she
loved. More than her husband ever made. He now works for her.
44. 44
Think of Marg every time you find yourself limiting your thoughts to how you
can contribute your skills to the world and earn quite a nice living doing so.
Your Dream Job may mean that you become a consultant or self employed
contractor. Whatever it looks like, it may not be what you thought it would
be. Be flexible and listen to what your instincts tell you.
So far, you have learned how to identify your loves, work values, skills and
attributes, and working examples from your past. Now you have a better
understanding of the kind of work you want to do, and the specific skills you
enjoy using. Complete this exercise, and then take the opportunity to create
your own personal vision. In harnessing the power of The Vision Creator™ you
paint a clear picture of the kind of work life you want – allowing you to live an
intentional life where you have freedom. What are you waiting for? Go to it!
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Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
Step 6: Exercise
Go through the following list of Dream Jobs.
Step 1: Check “Yes” for those Dream Jobs you would consider. Check “No” for
those Dream Jobs you would not consider.
Step 2: Then, write the reason for your choice. Write only a two or three
word reason.
Step 3: Finally, rank your top five Dream Jobs under the “Rank” column.
VERY IMPORTANT REMINDER: Trust yourself in this process. You already know
the answers.6
Rank Dream Jobs Yes
✔
No
✕
Reason
Accounting/Bookkeeping
Actor/Actress
Administrator
Advertising
Sales or Promotion
Agriculturalist
Aircraft Pilot
Aircraft Worker
Architect
Assembly Worker
Audio/Speech Therapist
Barber/Hairdresser
Biologist/Chemist/Physicist
Brick and Stone Mason
Bus/Cab Driver
Business/Financial Manager
Carpenter
Cashier/Teller
Chef/Cook
Chiropractor
Coach
College Teacher
Computer Teacher
Construction Worker
Dancer
Data Processor
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Rank Dream Job Options Yes
✔
No
✕
Reason
Day Care Worker
Dental Hygienist
Dentist
Dietitian
Draftsperson
Economist
Educational Counselor
Electrician
Electronics Repairer
Engineer
Factory Worker
Farmer
Fire-fighter
Fisherman
Food/Beverage Server
Funeral Director
Geologist
Glazier
Heavy Duty Equipment Operator
Inspector
Insurance Salesman
Interior Designer
Janitor/Cleaner
Jeweler
Laboratory Technician
Lawyer
Librarian
Machine Repairer
Machinist
Mathematician
Mechanic
Medical Lab Technician
Meteorologist
Minister of Religion
Musician
Nurse
Occupational Therapist
Office Clerk
Optometrist
Painter
Personnel Officer
Pharmacist
Photographer
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The Dream Job Training Manual™
Step 7: The Vision Creator™
By visualizing and setting action steps, you are setting an intentional life. In
doing so, you are taking full control of your life and you can be the person you
always wanted to be.
This approach is called structural tension. It is designed to anchor you in the
future as apposed to pulling you back from your past. When you paint a clear
picture of what you want and you rate yourself where you are in relation to
that vision on a scale of 1-10, you clearly see the gaps and the solutions to
achieving your goals come automatically for you. You then identify the action
steps you know you need to do to move towards your vision.
Success Story: Personally, for years I tried setting a goal of loosing a certain
amount of weight by a certain date. It never worked. For six straight years I
tried…and for six straight years I was always gaining weight. Then I discovered
The Vision Creator™. I first set a vision of being clean, light, flexible and
strong. I rated myself a 3/10 in that department because of my very poor
eating habits. I put in place processes that would help me loose the weight.
However, my biggest worry was overcoming the powerful craving to consume
unhealthy food. To my complete amazement, my vision, which anchored me in
the future as opposed to where I was, was like a beacon of light that guided me
to safety. It worked like magic. I lost 40 pounds in 4 months. That was two
years ago…and I have kept off the weight ever since.
The key distinction here is that you cannot set effective goals unless you know
where you are headed. Simply setting a goal lacks the pull towards a higher
vision, a purpose if you will. When you anchor yourself to your vision, and then
set goals to take you there, you are able to summon the motivation required to
achieve any goal…and in this case, your Dream Job. This makes you
unstoppable.
Think of a suspension bridge. The anchoring of the bridge on the other side is
your vision. The steps you take to cross the bridge are your goals. When you
fail to set a vision you are not anchoring your bridge to the other side-making it
impossible to cross. You are doomed to fail. Anchor your bridge by setting
your vision and enjoy the fun ride and sights as you cross safely.
Complete this exercise, and then learn how to set action steps, or goals, so
that you have the road map to guide you towards achieving your ultimate goal
of landing your Dream Job in 12 weeks or less! The Goal Achievement
Formula™ is a seven step process that ensures your goals have the strength to
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The Dream Job Training Manual™
Step 7: Exercise
Take time to look ahead into your future. Picture in your mind that everything
has worked out for you, and you are successful in your career. Imagine that
you have reached your career goal. Describe, in the present tense, what you
are experiencing. Begin your sentences with “I am…”, “I have…”, “I know…”
and/or “I let…” under the Vision column (i.e. I am a working with a great
team…I am outside all day…I am making $200,000)
Then rate on a scale of 1-10 where you are in relation to realizing this vision as
of today - where 1 means not even begun and 10 being realized.
Name: ________________________ Future Date (in 12 weeks) :______________
I am…
I have…
I know…
I let…
Vision Rating (1 - 10)
1. I /10
2. I /10
3. I /10
4. I /10
5. I /10
6. I /10
7. I /10
8. I /10
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Next, write down what you NOW know you need to do to make your vision a
reality (10/10) and then by what date you would like to achieve it.
Action Steps Target Date Complete
1. □
2. □
3. □
4. □
5. □
6. □
7. □
8. □
Finally, make a check in the completed box after you have achieved each step.
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The Dream Job Training Manual™
Step 8: The Goal Achievement Formula™
Set your daily goals in the morning and review them at the end of each day. In
2004 and 2005 1-800-Got-Junk, North America’s largest junk removal service
won the “Best Employer” award. They are famous for using GS & R (Goal
Setting & Review). Get in the habit every day of setting your goals that are in
line with your vision and review them at the end of the day.
When you write down your goals you have a far greater chance of attaining
them. Raymond Aaron, creator of The Monthly Mentor™ and an expert in goal
achievement, has supported thousands of people in reaching their goals. He
discovered that when you write down your goals on a regular basis using an
effective system, you actually achieve some goals effortlessly. As a result, he
invented the word “automagically”-the phenomenon that occurs when your
goals achieve themselves effortlessly.
Key Success Tip #11
Write down your goals using The Goal
Achievement Formula™. You just
might “automagically” land your
Dream Job.
Tom Hopkins, in his famous book “The Art of Selling”, states that when you are
engaged in offering a product or service it is important that your goals be:
• In line with your vision
• Action items and not results
He states that if you link your goals with your vision you will be more motivated
to do whatever it takes to reach for success. He goes on to state that if you
focus on results, and you do not achieve them, you are disappointed. But if
you focus on action, the results will automatically follow. For example, if you
focus on booking two interviews per week and you are unsuccessful, then you
feel disappointed. But, when you focus on making 5 calls per day, the results
will automatically follow. The key is to focus on action items.
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Key Success Tip #12
When you focus on your actions you
have a greater sense of control over
your Dream Job search. And when you
feel control, you have more confidence
in yourself and your ability to inspire
employers to meet and hire you
dramatically increases.
Only when you are feeling confident in your abilities to perform action steps
can you then graduate to setting results goals. (I.e. booking two interviews)
Use this technology and watch how your goals take you to levels of success you
never thought possible.
Complete this exercise, and then embark on the most important step in landing
your Dream Job. Up until now you have built your foundation. Now it is time
to start building your home. Step 9 is key to your success because it is the first
practical action step towards landing your Dream Job. The Dream Job Leads
Generator™ is your ticket to discovering the companies you want to work for.
It is a wonderful world out there. Get ready….Set….GO!
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The Dream Job Training Manual™
Step 8: Exercise
Use The S.M.A.R.T.E.R.™ Process and fill in the blanks. Apply GS & R every day
- Goal Setting in the morning, and Review at the end of the day.
Specific: Find work in the entertainment industry as a Marketing Specialist
Measurable: Make 5 calls per day to decision makers
Attainable: Land a Dream Job in my current industry of manufacturing
Realistic: Go on 5 interviews in the next month
Time Frame: Find meaningful work by (XX/XX/XXXX)
Enthusiasm: Communicate my skills and attributes with complete conviction
during my interviews
Reward: After landing my Dream Job, I take my partner on a glorious weekend
vacation to a spa to thank them for supporting me so lovingly during my search
Specific:
__________________________________________________________
__________________________________________________________
Measurable:
__________________________________________________________
__________________________________________________________
Attainable:
__________________________________________________________
__________________________________________________________
Realistic:
__________________________________________________________
__________________________________________________________
Time Frame:
__________________________________________________________
__________________________________________________________
Enthusiasm:
__________________________________________________________
__________________________________________________________
Reward:
__________________________________________________________
__________________________________________________________
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Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Training Manual™
Step 9: The Dream Job Leads Generator™
The Dream Job Law of Randomness™
There are only two ways to tap into The Hidden Dream Job Market™ - a market
where 85% of the jobs you are looking for can be found. The first is networking
(see Step 13-The Dream Job Network Accelerator™), which you will be looking
at later on. The second is to produce a list of companies to contact. To fully
tap into The Hidden Dream Job Market™ you must use The Dream Job Leads
Generator™.
Your list will also be an invaluable tool in helping you stay organized and
remain focused on the companies you need to contact.
From a statistical standpoint, in order to have sufficient leads to land your
Dream Job, a list of 100 companies is required. This number will be sufficient
to support all your Dream Job search activities. Your list will be your
foundation of confidence as you contact companies that potentially have
employment opportunities.
Please make an important mental note. There is an effective and ineffective
way of developing your list. Before I tell you the answer, I want you to have an
open mind. Trust that what I am going to share with you has worked for others
and can work for you.
Ineffective Way: Spend 30 minutes to an hour of research for each company
you add to your leads list.
Effective Way: Spend NO MORE than 4 minutes per lead before adding it to
your leads list
There is a level of randomness you better start getting comfortable with when
it comes to landing your Dream Job. It’s called The Dream Job Law of
Randomness™. You see, you know what companies you want to work for, and
you know which ones you don’t want to work for. But isn’t it possible that
there is a company out there that you don’t know about that just might be
launching a new product or lost their best staff member that you don’t know
about? And if there might be one, might there be more than one?
Success Story: Mary had been conducting her job search on her own and found
no results. During her independent job search she had developed her own
leads list. After investing in this program, I instructed her to complete The
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Dream Job Leads Generator™. She did not feel it was necessary as she already
had a list. In fact, she was quite resistant to the whole ideas of re-doing a list
she had already done. I asked her to trust me and follow the instructions. The
results were almost instant. After doing the exercise she realized that she had
completely left out opportunities that were hers for the taking. She was so
grateful that she wanted me to inform all of my clients of her success so that
she could encourage them. She not only inspired herself but also those around
her. What were her results? With months of no interviews with her old list,
she, in a one hour period, managed to speak to seven Decision Makers that
wanted to see her resume. She was very grateful and said she would “never
doubt the process again.”
I share this story with you because I understand you might be resistant. You
feel you have to do all this research. Save your extensive research until after
you book the interview. There is a time and place for research…it just isn’t
now.
I can explain it another way. Are you in a relationship or have you ever been in
a relationship? Think about the type of person you thought you would be with
when you were younger. Think of what you thought they would look like and
the type of work they would be doing. Now, look at your current partner or
most recent partner if you are single. Does this person match your original
description? Based on the multitude of polls that I have conducted in this
arena, the answer was probably not. Aren’t you lucky for being open and
flexible enough to meet someone you love? Yes. Same goes with your career.
There is a company out there that you don’t know about that is most likely the
company that has your Dream Job waiting for you. The moral of the story is to
be flexible when approaching companies.
Success Story: To test the effectiveness of a professional stock broker, a
newspaper editor decided to have a little contest. The goal of the game was to
pick ten stocks in a portfolio at the beginning of the year. At the end of the
year the person whose portfolio had the greatest gain would win.
The Investment Advisor with all his financial aptitudes and market awareness
did his research and made his selections.
The editor of the paper, with no experience in finance decided to put the
finance section of the paper on a dart board and throw ten darts at the paper.
The 10 company names he hit with the darts made up his stock portfolio.
One year later, the stock broker and dart shooting editor compared the
performance of their portfolio. The editor won by 1%.
What can you conclude from this true story? There is a level of randomness in
landing your Dream Job.
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Key Success Tip 13#
The Leads Generator™ works because it
forces you to tap into The Dream Job
Law of Randomness™.
Furthermore, the trick in landing your Dream Job in 12 weeks or less is by
putting the company on your leads list, and only once you have landed the
interview do you worry about extensive research. Of course, once you book
the interview, then you learn as much as possible about the company.
Congratulations! You have come this far. You have successfully worked
through half your Training Manual and you are well on your way to landing your
Dream Job. The next exercise will take you one step closer to freedom.
Complete this exercise, and then use The Decision Maker Selector™ to identify
the company Decision Maker who will be your greatest advocate and the one
who will eventually hire you.
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The Dream Job Training Manual™
Step 9: Exercise
Mandatory Action: Write a list of 100 companies you would potentially like to
work for. Add as many details as possible for each company. You will use
these contacts as the foundation of your success and as the fastest and most
effective way to tap into The Hidden Dream Job Market™. CAUTION: Spend no
more than 4 minutes per lead. Suggestion: make six photocopies of this sheet.
Company
Name
Phone
#
Email Decision
Maker
Name
Date
Called
Comments
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The Dream Job Training Manual™
Step 10: The Decision Maker Selector™
The next statement is so startling that I had to develop a law to explain this
incredible phenomenon. In all my years booking interviews with company
Decision Makers and in teaching individuals how to do the same, I have come to
one clear conclusion: The higher you go in the company, the easier it is to
reach the person and the more success you will have in booking an interview. I
call it The Dream Job Law of Gravity™. Hiring decisions are made as you move
up the corporate hierarchy, so aim to be interviewed by the person in charge of
the department you want work. The best news of all is that the higher you go
the more polite and professional they are.
Always remember that there are two types of people that work for companies -
the person who is worried about their job and the person who is worried about
building a strong team around them. Who do you want to talk to? You got it.
Stick with the Decision Maker and the higher the better.
Even more interestingly, like gravity, your call or resume will be referred down
the company, much easier than it will going up. Start at the top, and be
amazed at how much attention your application is given.
Key Success Tip #14
The Dream Job Law of Gravity™ states
that your resume will float down
organizational hierarchies easier than
they rise.
Picture yourself at the top of a 10 story building holding a copy of your resume.
Does it take less energy to throw your resumes down 10 stories or up 10 stories?
Of course, by taking advantage of the law of gravity you simply let go of your
resume. You too can take advantage of the law of gravity in landing your
Dream Job. Always remember: a resume travels down a company hierarchy far
easier than up. I leave the choice up to you.
What About Human Resources?
Human Resources primary purpose is to review resumes and weed out
applicants that do not fit the needs of the company. Those that qualify are
then passed on to the Decision Maker. I have seen some of the best talent get
missed by Human Resources because they are so busy. They have an entire
company to worry about. Why not talk to the person who has only a
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department to worry about. And after all, the final decision to hire you lies
with the Decision Maker.
Success Story: Some of the largest investment banks in the world approach
McGill Business School to lure some of the best talent in the world. Companies
such as Solomon Smith Barney, Goldman Sax, JP Morgan, and Credit Suisse First
Boston were looking to fill their Junior Analyst Positions. A Finance graduate
from the university who graduated in the top 15% of his class having already
completed a summer internship in investment banking applied using the
conventional methods, through Human Resources. The result: He didn’t even
land one interview. Not even a phone call…but lots of “Thanks But No Thanks”
letters. As a joke, he even began collecting them and hanging them on his
wall. Then, he learned to apply these techniques and shifted his attention
from Human Resources to the Decision Makers. He took advantage of The
Dream Job Law of Gravity™ and within less than four weeks had several
interviews lined up and finally two job offers from none other than Solomon
Smith Barney and Credit Suisse First Boston. He accepted Credit Suisse’s offer
and learned a valuable lesson. Call the Decision Maker first. Only if referred
internally or externally do you speak to Human Resources.
Success Story: Aviation is known for having lots of full time pilots vying for
flight line jobs without having enough hours to qualify. But airlines are at
times desperate for pilots and hire candidates that do not meet the minimum
stated in the required qualifications. When Human Resources rejects all
applications that don’t meet minimum requirements, how do they hire one?
Easy…the Decision Maker said to. A Senior Pilot once brought his best friends
daughter, a low time (yet fully certified) pilot that didn’t meet minimum
posted requirements into the Chief Pilots office. Brian, the Chief Pilot said: “I
don’t have the time now-take her down to Ms. McMurray in HR”. The Senior
Pilot and candidate then walked straight into Ms. McMurray’s office and the
Senior Pilot said to her: “Brian wanted you to meet Ashley.” There was a stack
of resumes two feet high on her desk of candidates no better qualified than
Ashley. Ms McMurray said: “If Brian wants me to meet you, I’ve got a few
minutes to talk.” At which point the Senior Pilot said: “You are on your own
now-good luck”. Ms McMurray and Ashley talked for 15 minutes as a first
interview. She was hired in the next intake three weeks later. Even if the
Decision Maker sends you to HR, you haven’t lost anything-you just landed
yourself on the VIP line up to see them. Contact the Decision Maker!
Complete this exercise, and then learn about The Dream Job Secret Weapon™.
The foundation of this process is information meetings - a highly effective tool
in networking, meeting employers and landing your Dream Job. Are you ready?
Here you go.
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The Dream Job Training Manual™
Step 10: Exercise
The Decision Maker is the person that will be able to make a decision about
hiring you. The Decision Maker is not Human Resources. Below, write down the
title of the Decision Maker that you would like to talk to in your field. (I.e. IT
Manager, Comptroller, V.P. Operations).
Mandatory Action: Identify the Decision Maker in the company. Only go to
Human Resources if referred.
Small company (person’s title): _______________________________________
Medium company (person’s title): _____________________________________
Large company (person’s title): ______________________________________
Private companies usually have the following hierarchy:
CEO/President
CFO/CIO/COO
Vice President
Director
Manager
Supervisor
Not-for-profit companies usually have the following hierarchy:
Executive Director
Managing Director
Program Manager
Note: If you are an Accountant you will want to speak to the Accounting
Manager. If you are a Financial Analyst you will want to speak to the Finance
Manager. If you are looking for work in customer service you will want to speak
to the Customer Service Manager. Simply place the work you do and then place
the title after such as manager or director. If no title exists for the type of
work you want to do then the Decision Maker you want to speak to is “the
person in charge of collections” for example.
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The Dream Job Training Manual™
Step 11: The Dream Job Secret Weapon™
What is an Information Meeting?: An opportunity for you to network with
industry leaders and learn how your skills match with the industry and possibly
the company.
When is an Information Meeting NOT?: It is not a disguised way for you to ask
for a Dream Job. If you do this, you run the risk of aggravating the employer
and ruining your chances of ever landing work with them.
Key Success Tip #15
Always be prepared for an Information
Meeting to be turned into an
Employment Interview by the
employer.
Success Story: Gary went on an Information Meeting. He was new to the
country and an Accountant in his home country. He wanted to make contact
with local employers and also find out where he could apply his skills. During
his first information meeting, he was asked if he had any supervisory
experience. Having said “yes”, the information meeting turned into an
employment interview and he got the job. What was most interesting is that
he was convinced he could never land supervisory work as his first job in the
country. But he did…all because of his willingness to network with employers
through an information meeting. In addition, he accepted an offer which was
$15,000 higher than his expectations. Well done Gary!
Information Meeting calls are a wonderful introduction to learning rewarding
phone skills. Information Meetings are also one of the most effective job
search tools you can use when it comes to tapping into The Hidden Dream Job
Market™. They are effective tools to networking and understanding what your
industry is doing and to introduce yourself to employers.
The beauty of this type of meeting is that you, The Dream Job Seeker™, gets to
ask all the questions. You have complete control of the interview and you find
out what you want to know. Below is a sample of some of the questions you
can ask an employer when conducting an Information Meeting:
Dream Job Information Meeting Questions:
What do you suggest for someone who wants to do this work?
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What are the drawbacks of this occupation?
What qualities do you look for in new employees?
Could you describe a typical day?
Is there anything else I need to know?
What is the salary range?
What trade journals/websites do you need to keep informed of in this
industry?
Given that I am (new to the area, re-entering the workplace, changing
careers), are there any new developments I should be aware of?
How frequently do you hire from the minimum requirements listed in job
ads? What requirements do you forego?
What are your top complaints of current applicants
Key Success Tip #16
Once you have conducted your
Information Meeting you can follow up
two days later and express an interest
in joining the company.
Complete this exercise, and then take your Dream Job search skills to the next
level of sophistication. In Step 12, learn how The Dream Job Interview Closer™
will maximize your chances of landing an employment interview with your
company of choice. It is that effective.
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Step 11: Exercise
Information Meetings are so powerful in making positive connections with
employers that it is referred to as The Dream Job Secret Weapon™. Choose
from one of the following scripts or modify them to fit your situation.
Mandatory Action: Write your script in the space provided. Make a minimum
of 5 new phone calls per day no matter what until you land your Dream Job.
You MUST schedule a specific time during the day when you will make your
calls. A good time is 10:00 am.
Dream Job Information Interview Scripts7
The Dream Job ‘Career Change’ Script™
“Hi, Mr. Smith. My name is Nancy and my background is in administration in
the financial industry. I would like to give back to the community and would
like to transfer my skill-set to the not-for-profit sector.
I would appreciate 10-15 minutes of your time to tap into you expertise and
ask your opinion about how I might be able to make this shift. When would
be better, this week or next?”
The Dream Job ‘Referral’ Script™
“Hello, Ms. Johnson. Mary Allen from Agilent recommended I talk with you.
My name is Greg and I am a Computer Programmer with experience in
telecommunications.
I have been reading that programmers are needed in the field of medical
administration and would appreciate meeting you for 10-15 minutes to tap
into your expertise and hear your insights on the industry. When would be
better, this week or next?”
The Dream Job ‘New in Town’ Script™
“Hello Mr. Smith. My name is John. I have a Mechanical Engineering degree
and six years industry experience.
I am new in town and would appreciate 10-15 minutes of your time to tap into
your expertise and possibly get some career advice. When would be better,
this week or next?”
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The Dream Job ‘Response to Research’ Script™
“Hello Mr. Han, my name is Gary. I read about you in the industry magazine
regarding your new project in town and was very excited to call you.
I do similar work and was wondering if you could spare 10-15 minutes of your
time to meet to tap into your expertise and possibly get some career advice.
When would be better, this week or next?”
The Dream Job ‘From Out of Town’ Script™
“Hello Ms. Smith. My name is John and I am an Engineer with 7 years
experience.
I will soon be arriving in town, and would appreciate about 10-15 minutes of
your time to tap into your expertise and possibly learn how my skills fit the
local labor market. When would be better, this week or next?”
The Dream Job ‘General’ Script™
“Hello Ms. June. My name is Lisa, I am a Civil Engineer with a keen interest in
sustainable development and would appreciate the opportunity to meet with
you for 10-15 minutes to tap into your expertise and learn what opportunities
exist for people with my background. When would be better for you, this
week or next?”
The Dream Job ‘New Graduate’ Script™
“Hello Ms. Abdul. My name is Mark and I just read that you are one of the top
10 best employers to work for in town.
I have a Bachelor of Commerce in Accounting and would like to meet with you
for 10-15 minutes to discuss what traits you seek in candidates and how I could
apply my skills in the industry. When would be better, this week or next?”
Your Script:
Hello, my name is ________________.
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
When would be better, this week or next?
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Land Your Dream Job in 12 Weeks or Less!™
The Dream Job Guaranteed Training Manual™
Step 12: The Dream Job Interview Closer™
The following statistics are based on research and proven statistics in
developing this technology. When you focus on reaching these numbers you
will have success. Here they are:
How many Dream Jobs do you want?: 1
How many interviews does it take to get 1 Dream Job?: 5
How many calls or visits does it take to get 1 interview?: 10
How many calls or visits does it take to get 5 interviews? 50
How many leads to you need on your leads list to contact 50 businesses?: 100
These are proven statistics.
Read through the following exercise and select those scripts that work best for
you. I invite you to email me at philippedesrochers@yahoo.ca with any
questions you may have.
Following this you will explore the second and equally powerful way of tapping
into The Hidden Dream Job Market™, where 85% of your Dream Jobs can be
found. In fact, The Dream Job Network Accelerator™ is so effective that you
will be surprised that you were ever able to survive this long without it. It is
designed to take your career to the next level.
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Step 12: Exercise
The next step in your progress is to book your Dream Job Interview. This
process is very powerful because it forces you to be clear in your
communication – which produces results…fast. The fastest way for you to book
your Dream Job Interview is by using the following scripts. Like a science they
will produce consistent results for you, as long as you use them. Since they are
also an art, you will develop your ability to personalize them to you.
Remember that the best way to say the scripts are naturally and
conversationally. These scripts have been tested and retested for all industries
and occupations. They will work for you.
Mandatory Action: Write your own personalized script based on the following
samples. Make a minimum of 5 new phone calls per day every day until you
land your Dream Job. You MUST schedule a specific time during the day when
you will make your calls. 10:00am and 3:00pm are good times.
Speaking to Receptionist
(with a Decision Makers name)
Receptionist: (Company name) _______________________ speaking.
Dream Job Seeker™: “Hello, is John there please” or “May I speak to John
please” or “Hello, John please”.
Receptionist: “Certainly, one moment please.”
OR
Receptionist: “Certainly, may I say who is calling and what company you are
with.”
Dream Job Seeker™: “My name is Carmen and I am not with a company. I am
representing myself”.
Receptionist: “Thank you, one moment please.”
Speaking to Receptionist
(without a Decision Maker’s name)
Receptionist: (Company name) _______________________ speaking.
