This Payments Deep Dive workshop explores the economics, value proposition, technical aspects and product roadmap for a decoupled debit card program. www.paymentsdeepdive.com www.philliouselwanes.com

1. DECOUPLED DEBIT CARD – VALUE
STORY, ECONOMICS AND
PRODUCT ROADMAP
April 2009
© Payments Deep Dive, 2008. No part of it may be circulated, quoted, or reproduced
for distribution without prior written approval from Philliou Selwanes Partners, LLC.
This material was used by Philliou Selwanes Partners, LLC during an oral
presentation; it is not a complete record of the discussion.

2. Table of Contents
• Deep Dive 1 – Decoupled Debit Defined
• Deep Dive 2 – Product economics
• Deep Dive 3 – Product Value Story
• Deep Dive 4 – Risks and key learnings from other programs
• Deep Dive 5 – Partners for implementing a decoupled debit
program
• Deep Dive 6 – Private label debit and credit
• Conclusions
• Appendix
Proprietary & Confidential Philliou Selwanes Partners

3. Contact Information
Philip J. Philliou
philip@philliouselwanes.com
(212) 521-4442
About Philliou Selwanes Partners (PSP) and Payments Deep Dive™
PSP is a New York City-based consulting and advisory firm focused on the
financial services industry. The firm is a leader in developing new products and
payment related strategies for banks, payment networks, and retailers
worldwide. For more information, visit www.philliouselwanes.com.
Payments Deep Dive specializes in on-premises work sessions about the
payment industry. To learn more about Payments Deep Dive, go to
www.paymentsdeepdive.com or call 212.521.4442 or e-mail us at
info@paymentsdeepdive.com.
Proprietary & Confidential Philliou Selwanes Partners

4. Proprietary & Confidential Philliou Selwanes Partners