1. ANFO: The power of BIG DATA
April 17, 2013
How emerging Big Data trends
are influencing Mobile and
Social Networking companies
Zebra Studios AS ©2013

2. Zebra Studios AS
A newly incorporated mobile product development studio,
co-founded by two ex-Opera Software product managers.
Combined 20 years of experience, the Oslo based software
studio advises industry organizations on mobile industry
trends, mobile product strategy, and the application of
emerging Big Data technologies.
Zebra Studios AS ©2013

3. Phillip Grønvold
Opera Software:
Product Manager, Mobile
200+ Million active monthly users
12PB of Big Data monthly
Boston University:
Management Information
Systems & Applied Statistical
Mathematics
Zebra Studios AS ©2013

4. Correlation vs. Causation
Zebra Studios AS ©2013
"The real danger for most of us is
discrimination by statistical inference"
Steve Lohr
New York Times

5. Big Data Trends
Zebra Studios AS ©2013
Big Data proliferation
People generate data
Social Currency
Engagement marketing
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6. Big Data proliferation
Zebra Studios AS ©2013
● Spending on marketing analytics is expected
to increase 66% in 2013**
● New technologies reducing cost of Big Data
● Cost efficiency / value of Big Data
** According to CMO survey 2013

7. Explosive daily data growth
Zebra Studios AS ©2013
50 000 hours of content
300 Million photos
400 Million tweets
5 Million check-ins
** As of Mar 2013

8. Social Currency
Zebra Studios AS ©2013
Consumer trust in source of advertisement
*source: Nielsen Global Trust in Advertising Survey
Online consumer
reviews
70% 92%33%
Recommendations from
friends & family
Paid TV, magazine, &
newspaper ads
47%
Paid online, social
media ads

9. Building
share of voice
Engagement Marketing
Zebra Studios AS ©2013
Identify
know your customers
Encourage
promote communication
Leverage
brand advocates
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10. Potential marketing value
of Big Data
Zebra Studios AS ©2013
Identify brand influencing indicators
Increase revenue per customer (ARPU)
Increase reach per marketing spend
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11. ANFO: The power of BIG DATA
April 17, 2013
Phillip Grønvold
phillip@zebrastudios.net
+47 4515 9565
Zebra Studios AS ©2013