1. It Takes a Community
Phil Jarvis | March, 2014
The Gallup World Poll began in 2005. Gallup, Inc. polls every major
demographic and socioeconomic group in over 150 countries each year
and is committed to doing so for 100 years. As reported by Gallup CEO
Jim Clifton in “The Coming Jobs War1,” Gallup’s biggest discovery so far is
that, more than anything else, the whole world wants a good job! Clifton
suggests that communities (countries, regions, cities) that ensure their
citizens have good jobs, and their employers have engaged employees,
will keep their most strategic asset, talent, and prosper. Those that don’t will lose their
talent to communities that do, and decline.
In a world of accelerating change and uncertainty, aligning talent and opportunity
demands the harmonized efforts of all community stakeholders. Communities
everywhere are weathering the worst economic downturn in a century. All levels of
government are in record debt, trying to find a balance between budget reductions,
program and service cutbacks, and economic stimulus.
The oldest baby boomers turned 65 in 2012. Many have already retired and an annual
tsunami of boomers will retire over the next 20 years. This mass exodus of knowledge,
talent and experience across the spectrum of industry sectors will create talent vacuums
and new opportunities for young people and new challenges for employers seeking to
fill the talent void created by the boomers’ departure.
Accelerating technological advances regularly render jobs obsolete, enable robots to
replace humans in others, raise skill requirements in all sectors, and produce new jobs
continuously2. More formal education, technical training, and "soft skills" are now
demanded of all workers, especially in new and emerging fields fuelled by technological
innovation. Employers need people who can problem-solve and innovate, communicate
and collaborate effectively with others of diverse ethnicities and backgrounds, have a
thirst for learning, are responsible and reliable, and are fully engaged and committed to
their employer’s success. A 2013 Gallup survey3 results suggest that only 30% of North
American employees are fully engaged in their work.
Despite high unemployment and underemployment, particularly among youth,
employers in all sectors report challenges finding the talent they need to fill “mission-
critical” positions. We are in an era in which increasing numbers of “people without
jobs4” co-exist with a larger and growing number of “jobs without people.” This should
1 Clifton,Jim, The Coming Jobs War, 2010
2 Miner, Rick,Ph.D., Jobs of the Future: Options and Opportunities, 2012
3 State of the American Workforce, Gallup,Inc.,2013
4 Miner, Rick,Ph.D., People Without Jobs, Jobs Without People; Canada’s Labour Market Future, 2010

2. create a “buyers market” for job seekers. Unfortunately, due to skills deficits, the jobs
without people don’t want many of the people without jobs.
The economic consequences of unemployment, underemployment, and employee
disengagement are staggering. Lost productivity and reduced competitiveness impact
employers. Lost tax revenues, social assistance, corrections, and stress-induced health
costs alone run into $billions annually for all levels of government. Helping their citizens
connect with fulfilling, family-sustaining 21st century careers has become an economic
imperative for communities. The most effective way for governments to reduce deficits
and debt, and for companies to increase productivity and grow, is by getting the right
people in the right jobs, fully engaged in creating economic prosperity for their
companies, their families and their communities.
On the upside, this may be the best period in history to be imagining and preparing for a
career, or a career transition. In our increasingly “flat world,” more career options are
available than ever. One can now work for any organization in the world, and vice versa.
Young people and adults who know themselves and understand their strengths, are
aware of emerging career opportunities, have a sense of direction and purpose, and
have or are prepared to acquire the education, skills and attitudes the 21st century
workforce demands will have employers competing for their talents lifelong.
Nearly half of today’s youth exit the educational systeminto unemployment,
underemployment, or mal-employment, often mired in student loan debt and unsure
how to identify good career prospects5. Many students, even those with university
degrees, begin their careers in minimum wage jobs unrelated to their studies, with little
prospect of paying off their student loans let alone buying a car and home, and
beginning a fulfilling adult life. Given the coming exodus of high-end talent boomers will
take with them into retirement, and the increasingly inadequate supply of young talent,
ensuring youth exit the educational pipeline into early career success has become an
economic and social imperative for communities.
Today’s students need higher skill levels than any cohort before them. Yet, key 21st
century “essential” skills employers now insist upon are not in core curriculum in most
secondary and postsecondary programs. Many students fail to see personal relevance in
traditional academic curricula, thus they are not fully engaged and underachieving.
Students need more hands-on, “real world” work- and project-based learning
opportunities at all levels. All job sectors experiencing growth require at least some level
of postsecondary education, yet of 100 students in the 9th grade today, fewer than 30
will graduate on schedule with a post-secondary degree, diploma or certificate6.
5 King,2009, Who Doesn’t Go To Post-Secondary Education?, Miner, 2010, People Without Jobs, Jobs
Without People, Education Indicators 2011,Statistics Canada & Council of Ministersof Education Canada
6 Education Indicators 2012,Statistics Canada & Council of Ministers of Education Canada

3. In 2013 Career Cruising sponsored Thoughtstream7 idea generation processes among
national leaders in career development and career and technical education at Harvard
University’s Creating Pathways to Prosperity Conference in March, NCDA’s 100th
Anniversary Conference in Boston in July, and ACTE’s CareerTech Vision 2013
Conference in Las Vegas in December. The issues rated highest priority were :
1. Educators and employers must collaborate to provide work-based and project-
based learning opportunities for secondary and post-secondary students while
they are still in school.
2. Career and labor market information and guidance provision must be enhanced
dramatically so students make informed decisions of pathways based not only on
their interests, talents, and aspirations, but also on on evolving workforce needs.
3. All learning pathways to careers in demand in the workforce deserve priority and
respect. The “college for all” mentality does a disservice to many students, and
fails to provide sufficient new workforce entrants with the skills and experience
employers now need to compete globally and grow.
4. The contributions of educators, parents, employers, and community agencies are
all vital and must be harmonized.
Helping citizens find good jobs, and employers find good employees should be every
community’s highest priority. A new “whole-community” paradigm of career
exploration, planning, and workforce preparation is required. Consensus on "promising
practices" suggests a core of 5 "foundation resources" need to be in place at all levels of
education. They include:
1. Engaging experiential career learning programs in kindergarten, primary, middle,
secondary, and post-secondary schools;
2. Web-based career exploration and planning systems used in the context of
comprehensive K-16 career guidance programs, accessible 24/7 by all students,
teachers, and parents;
3. Electronic portfolio systems with individual leaning/pathways plans (ILPs/IPPs)
that are developed, continually updated and managed by students, with support
from teachers and parents, through all education levels and beyond, with
portfolio completion standards set for all grade levels by school districts, and/or
departments of education;
4. Online course planning systems linked to student information systems (SISs) that
enable students, teachers and parents to collaborate in selecting individual
learning pathway plans for all students based on their career goals and plans,
and aligned with local employment opportunities; and
5. Online networking systems that safely and strategically connect students and
adult job seekers with informed dreams with employers with talent challenges.
7 Thoughtstream is a community engagement product of FulcrumManagement Solutions Ltd of Rossland,
British Columbia.

4. These connections can result in immediate hires, as well as mentoring, coaching,
work experience, job shadowing, co-op placements, internships,
apprenticeships, volunteering and community service, and part-time job
opportunities that allow both employers and students to "test the fit" over time
before committing to each other. In this way, local employers can create
“pipelines” of future employees, and support educators in helping equip
students with the skills and “real world” experience they need to transition from
school to successful career paths.
Career Cruising can be used harmoniously by all students, teachers, parents, employers,
government and NGO organizations in any community. Customization and report
generation tools are available at the school/agency, community, and regional level.
In order to retain their talent and prosper, entire communities need to mobilize in
support of these foundational career and workforce development resources, including:
 all teachers, counselors and administrators in all primary, middle, secondary, and
post-secondary schools, including public and private universities, colleges,
vocational, technical and trade schools
 parents and family members
 employers, industry organizations, Chambers of Commerce, Service Clubs
 community agencies, like United Way and Junior Achievement, that support
workforce and human capital development
Without “whole-community” buy-in, use of even the best resources is fragmented and
their benefits less than optimal. Career Cruising is committed to partnering with
education, business, government and community leaders to implement a whole-
community approach to career and workforce development to increase prosperity for
individuals, families, businesses, and communities.
Phil Jarvis
Director of Inspire Partnerships
Career Cruising
1-800-965-8541 Ext 117
philj@careercruising.com
Contact Career Cruising