PERSONAL BRAND EXPLORATION
Phillip Mattiaccio
Project & Portfolio I: Week 1
February 3, 2023

Sports; to me, is as polarizing and exciting as
anything else in the world. Being involved in
just about every sport growing up, and into
coaching as an adult has helped me continue
to grow and learn. My knowledge and
experience in Microsoft office, in Imovie and
other editing software helps me create and
bring everything together. As a U.S. Navy
Veteran I have experienced many pressures
and situations that some fold under. The
abilities to adapt and overcome, trust my
instincts and follow instruction has been
ingrained in my DNA. Mix that with the
passion and enthusiasm I possess for sports
and the confidence becomes contagious.
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles:
• Reporter
• News Analyst
• Journalist
BRAND ARCHETYPE – My approach
with providing content is a confident and a chess-like
process. I try to get fans to listen to their gut and do
their own due diligence with all the information I
provide them with on the show. Just because someone
is on tv or the radio does not make their take, the only
take.
Journalist for Sports Entertainment
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to Your Industry
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Hiring recruiters in sports entertainment
Sports Entertainment
Amy Riley
Outreach Plan:
• Add detail and customize my linked in profile and add
much activity.
• A professional note on Linked in explaining my search
for mentor and future connections.
• Once “connected” on linked in I will professionally send
a message within 2 weeks inquiring advice or future
goals after investigating her profile.
PROFILE
PICTURE
Sr. Recruiter at ESPN
Lauren Giovannitti
Outreach Plan:
• I will research every person she has had part in hiring
and show my appreciation for the eye of talent.
• I will follow her on all social media platforms and apply
directly to her for internships. I will inquire about any
helpful seminars and or programs to help me reach my
goals.
• I will follow up within 1 month, and every month after
that. Persistence of knowledge and growth can pay off.
PROFILE
PICTURE
Director, HR at NFL
Evan Sporer
Outreach Plan:
• Meticulously go through his linked in profile along with
other work he has been a part of.
• I will investigate every social media platform and see
which one he is most active on, and introduce myself
informally to him, though posts and reactions.
• I will ensure I am actively engaged on his work
throughout the internet, not just social media.
PROFILE
PICTURE Manager of Brand identity at
Bleacher Report

GOALS
Short Term: Within 1 year post graduation
• To create an active NFL podcast.
‣ Extend my social media brand, creating
consistent content, and reach 500
subscriptions within 365 days after first
episode is recorded.
Mid Term: 3-7 years
• To report for a top sports network/NFL team.
‣ To have over 100 live ‘OC’ reports by year 5 .
Long Term: By 10 years
• Co-host or stand in on a major NFL radio/on camera
show.
‣ Appear as a guest on five different network
live shows by year 10 as a Sports network/NFL
reporter.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social media software and messaging
SOFT
HARD
Novice / Adept / Expert
Microsoft office software Novice / Adept / Expert
Review and evaluate a story and remove all
filler information
Novice / Adept / Expert
Develop new and creative ideas for stories/columns
regarding current news and issues
Novice / Adept / Expert
Video creation and editing software
SOFT
HARD
Novice / Adept / Expert
Project management software Novice / Adept / Expert
Photograph/Videotape sports/news events Novice / Adept / Expert
Establish and maintain relationships with
credible sources
Novice / Adept / Expert

I create informative content for sports fans who
enjoy a refreshing take on the latest details and
news .Providing multiple videos and blogs;
breaking down the intricacies of the game and
taking a deeper dive. I offer a viewpoint on
trending topics that gets you to dig deeper
yourself. My goal is to get you to understand the
‘why’ behind every ‘what’.
PROMISE

CREDENTIALS
Work Experience:
• Military experience- thriving in high
pressure situations and having to adapt.
Education:
• S.C.B.S., Full Sail University 2024
Leadership:
• Coached youth sports
• Managed and trained men, women, and
children in various aspects.
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to Your Industry
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COMPETITION
Kirk Chavez
Industry Experience:
• N/A
Education:
• Currently enrolled for S.C.B.S. at Full Sail University
Leadership Experience:
• N/A
Skills and Proficiencies:
• Adobe Photoshop
• Digital Photography
• Adobe premiere pro
Phil Mattiaccio
Overall Online Presence:
• 6 connections, informal headshot, little to no detail or
customization, nothing published yet.
• Grade: Poor 30 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Shadowed a local radio DJ and
assisted in daily production of show
Education:
• Currently enrolled for S.C.B.S. at Full Sail University
Leadership Experience:
• 5 years in leadership roles as a SME
• 3 years in youth coaching
Skills and Proficiencies:
• Analytical skills
• Training
• Microsoft office
Overall Online Presence:
• 4 connections, formal headshot, nothing published as
of yet, little customized or too detail oriented.
• Grade: Poor, 35 out of 100

COMPETITION
Ricardo Grant
Noteworthy Experience:
• ESPN radio
• Fox sports radio
Phil Mattiaccio
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Full Sail Graduate
Skills and Proficiencies:
• Switchboard managing
• Creating ads for social media
• Broadcasting protocols
Overall Online Presence:
• 443 connections, many customized things throughout
profile, very active, self promoting,
• Grade: Superior, 90 out of 100
Industry Experience:
• Industry experience goes here
Education:
• Currently enrolled at Full Sail University for S.C.B.S.
Leadership Experience:
• Youth sports coaching and development- 3 years
• Developing/training people in efficiency and Research
Skills and Proficiencies:
• Youth and adult training
• Ability to create and develop a story without the filler
information.
• Being Relatable to any audience necessary
Overall Online Presence:
• 4 connections as of right now, formal headshot picture,
not a very active profile yet but gaining more activity
daily. Little customization.
• Grade: Poor, 40 out of 100

BRAND POSITION
I plan to provide content for fans that gives them
all the information in one spot. I will encourage
and challenge the audience to put their biased
opinions aside and follow me on a journey
through different scenarios, reasonings, and film
study.
“PHILLY”

NETWORKING &
MARKETING
Industry Events & Organizations
• 2023 Pro Boxing Hall Of Fame
‣ June 8-11- in Canastota NY
• NFL training camp
‣ Buffalo NY- July 2023
• Local Internship
‣ Syracuse NY- Final two semesters of class in 2024
Digital Marketing
• Primary Content: The content I will create and publish online will be a
breakdown and analysis of NFL news and film, along with upcoming collegiate
prospects, and what teams should or might do next. To give the audience a few
reasons to think outside the box about their favorite NFL teams.
• Primary Tools: Youtube and twitter will be my primary tools of sharing
content. I will use other NFL websites to give my takes credibility with
statistics, valid sources and breakdown of film to show people a more in depth
take on things a casual fan may not have thought about or seen.
• Website: I will use twitter to try and break news as soon as the most credible
sources do. To network with twitter and add to my linkedin profile will help to
promote a youtube channel.
Picture of You
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PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I am looking for is someone who has been in the
industry for decades. Someone who has reported and wrote for
numerous companies, has been live on camera and also on the
radio. Someone who is now an entrepreneur and has the
wisdom of many aspects and is humble and confident. I expect
to be in touch with said mentor no later than end of 2023
Formal Education
• High school diploma- 2006
• S.C.B.S. at Full Sail University- class of 2024
Technical Skills
• Become more proficient with video creation August-
2023
• Become more proficient in Video editing software Nov-
2024
• Become more proficient with photography and video
taping. Jan-2024
Soft Skills
• Networking and connecting with the correct people to
gain credibility. Aug-2023
• Creating online sports content that grows to 100
subscribers by Nov-2023
• Becoming familiar with broadcasting and editing
protocols. Aug-2024

Phil Mattiaccio
Too many fans take what the media says as the end all be all. I provide the
information for the fans to be able to look at all the news, facts and truths,
to allow them to feel confident in standing by their beliefs, as well as
knowing the most up to date information. As my page continues to grow in
subscribers it shows how relatable the content is and how fans can feel like
subject matter experts.
“
Picture of You
Goes Here

REFERENCES
Rodriguez, A and Salao, C, (2022). How sports betting is
changing the media industry in the US,
https://www.businessinsider.com/how-us-sports-betting-is-
changing-media-companies-partnerships-ma-2021-12
Sporer, E, [Linkedin page], (n.d.). LinkedIn
Riley,A [LinkedIn page], (n.d.). LinkedIn
Giovannitti, L [LinkedIn page], (n.d.). LinkedIn
Full Sail University. (2022). Celebrating 5 years of the Dan
Patrick school of sportscasting.
https://www.fullsail.edu/about/full-sail-stories/celebrating-5-
years-of-the-dan-patrick-school-of-sportscasting/
International boxing hall of fame, (2023). An experience of a
lifetime.
http://www.ibhof.com/pages/inductionweekend/2023/schedule_
23.html
Sinclair broadcast group, (2023). Spring 2023 NYSBA Intern
[Indeed]. https://www.indeed.com/q-Internship-2023-Sports-l-
Syracuse,-NY-
jobs.html?from=relatedQueries&saIdx=5&rqf=1&parentQnorm
=Sports+Internship&vjk=ef7948092fe694fb
Chavez, K [LinkedIn page], (n.d). LinkedIn
Grant, R [LinkedIn page], (n.d.). LinkedIn
The Arena group, (2023). Breaking/Trending news writer,
Sports Illustrated.
https://www.ziprecruiter.com/ojob/pmomJ2re2PvhykgZPaYcSw
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