This presentation was completed by Phyllis Doremus, Jack Garda, Timothy Rice, & Rashin Rajasingh for the Deloitte NUCC. The case presented was on an online luxury denim brand which was looking to establish a physical presence while maintaining the integrity and technological focus of the brand.

1. Blackland Solutions
Phyllis Doremus, Jack Garda, Rashin Rajasingh, Tim Rice
March 10, 2017

2. 2
Our Understanding and Approach
• Begin with Pop Up Shops
• Build Permanent Location in Year
Three
• Integration of Technology into
Physical Locations
• Consolidate Internal Technological
Structure and System
• Development of a Hiring Goal
• Establishment of Comprehensive
Talent Program
• Propose physical presence strategy
• Increase market share while
maintaining strong YOY growth
• Define key infrastructure and equipment
considerations
• Devise implementation strategy
• Creation of new hiring strategy and fill
current talent needs
• Foster a culture of innovation

3. Building Brick and Mortar
Creating a Physical Presence for Blackland

4. 4
By beginning with the “Pop Up Shop” concept, we are able to test the waters of the physical market prior to establishing a
permanent location.
Establishing Physical Presence
• Small Shop with only 3
Smart Fitting Rooms
• Tablets allowing users to
interact with website
• Limited Selection of most
popular inventory
• Minimalistic Design
Pop Up Shops
These shops will diversify customer base and create buzz for Blackland’s new
brick and mortar stores.
Permanent Locations
• Leverage Pop Up Shop
experience to inform long
term location roadmap
• Incorporate more inventory
items in high traffic cities
with luxury markets

5. New Consumer and Business Technology
Bringing the technology the brand is known for to the consumer,
and consolidating the backbone of the business to increase
efficiency

6. 6
Consumer and Business Technology Solutions
In order to maintain brand fidelity, we must incorporate features from website to physical locations and improve business
efficiency through restructuring network infrastructure
Visual Search on entry
• Allow Customers to quickly identify where desired products are located
Smart Fitting Rooms
• Virtual try-ons plus easy and automatic access to physical product
Internal Technology
• Integrating CRM with ERP – using 3rd Parties such as Amazon Web Services or Microsoft Dynamics
365
Physical Stores must retain the competitive, technological prowess from
ecommerce business and must be powered with an innovative network
infrastructure.

7. Next Generation Talent Strategy
Addressing current state talent gaps through talent
reorganization

8. 8
Next Generation Talent Strategy
Training Program
Training new management as well as new
sales positions will propel Blackland for future
success as the company grows into Brick and
Mortar locations
Compensation/Benefits
Rewarding our best employees will promote
retention and employee satisfaction
Expansive Hiring
Look to hire individuals committed to new and
innovative direction. To target millennials,
expand recruiting of college graduates from
three schools to ten.
Performance Management System
A clearly-defined performance evaluation
process will allow for continuous, ongoing
feedback
In order to achieve our innovation and retention goals, we have developed a talent strategy based on the following new
talent mechanisms
New program initiatives will require a restructuring of management under the
CHRO: Director of Campus Recruitment, Performance & Compensation, and
Training

9. 9
Financial Statement for Proposed Solution

10. 10
Financial Statement for Proposed Solution

11. 11
Risks & Dependencies
There are significant internal and external risks that need to be mitigated in order to execute the proposed strategy.
Macroeconomic
Trend &
competition in
industry
Business Model
shift impact on
talent
Timing of
Technological
implementation
Investing in
segment of
market in
secular decline
(B&M)

12. 12
Success Criteria
There are multiple key metrics to report and measure success
Financial
Metrics
• Revenue Growth
• Profit Margin
• ROIC
Generating
Buzz &
Intangibles
• Social media traction
• Online Search Rates
• Employee turnover rate

13. 13
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
Pop-up Shops
Permanent Stores
CRM + ERP Integration
R&D for Stores
Implement Hiring Goals
34.6 wks
Training of New Staff
Future Roadmap