If you want to improve your content strategy for 2015, we’re here to help! Each month we’ll be giving you ideas to help improve your content and social media with suggestions to help you reach new audiences, and engage existing ones.

1. Want to improve your content strategy for 2015?
Each month we’ve given you some ideas to help
your content and social media come to life.
www.picklejarcommunications.comhello@picklejarcommunications.com
facebook.com/picklejarcommunications @picklejar
Need a bit more help? Get in touch!

2. January
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Invest in robust audience research
to really understand what motivates
your audiences, how they use digital
communications, and what content
truly engages them. Go well beyond
basic surveys.
Find more advice on audience research this month at www.picklejarcommunications.com

3. FEBRUARY
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Creating compelling content is crucial
for drawing your audiences to you,
enhancing your SEO and keeping them
engaged on social media. Focus on
developing compelling content strategies
and plans.
This month we share content strategy advice at www.picklejarcommunications.com

4. MARCH
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Don’t let social media be an after thought.
Start thinking about your online and
offline channels in an integrated way to
create more holistic communications.
Focus on understanding how it all
connects for your audience.
Get advice on improving your platforms this month at www.picklejarcommunications.com

5. APRIL
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You don’t have to create everything
yourself. Make your digital channels
“go to” platforms by curating
fantastic content that your
audiences will love from other
sources and sharing it with them.
There are more tips on curating your platforms this month at www.picklejarcommunications.com

6. MAY
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Think digital-first when planning your real
life events. Don’t leave digital as an
afterthought or a tag-on. Use hash tags,
curate event content, and use events to
capture an archive of compelling
multimedia content.
Let us help you prepare for events this month at www.picklejarcommunications.com

7. JUNE
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Adopt a campaign-based approach
to create communications that really
stand out from the rest. Build campaigns
around key events or activities in your
institution, and theme your
communications around those.
This month, find insights on creating a winning campaign at www.picklejarcommunications.com
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8. JUly
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Invest in people who can create beautiful
and compelling stories to bring your
communications to life. Aim to use
stories to evoke empathy and advocacy
from your audience.
Get help on the best way to tell your story this month at www.picklejarcommunications.com

9. AUGUST
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What works for one organisation, won’t
work for another. You need to try new
ideas, observe the results, measure and
revise for next time. Don’t be afraid to try
something different.
This month we share advice on how to experiment at www.picklejarcommunications.com

10. SEPTEMBER
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Invest in gaining a detailed
understanding of the conversion journey
that your audience goes on to make
their decisions. Develop your digital
strategy and content strategy in line
with those journeys.
This month we help you with your journey planning at www.picklejarcommunications.com

11. OCTOBER
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Show people how great the learning
experience is at your institution, don’t
just tell them. Work with your lecturers
and tutors to adapt learning materials
and experiences into attractive and
useful communications.
The best insights on educational content this month at www.picklejarcommunications.com

12. NOVEMBER
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Listen to what your audience is saying
online. Find tools to help you monitor and
search for relevant conversations
whether that’s about your brand, or about
key events such as clearing or A-level
results day. It’s all useful feedback.
This month we have some tips on how to use feedback at www.picklejarcommunications.com

13. DECEMBER
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Be ready to show your senior leadership
the impact that your activity is really
having. Improve your knowledge of
digital measurement and evaluation
or invest in support in this area.
Dive into data.
This month you can find tips on measurement & ROI at www.picklejarcommunications.com