Personal Information
Entreprise/Lieu de travail
Verona Area, Italy Italy
Profession
International Sales&Marketing Automotive Consultant - Owner ChannelMarketing
Secteur d’activité
Automotive
Site Web
http://www.channelmarketing.it
À propos
My passion is to develop internationalization projects for B2B Industrial Companies with technical products and complex distribution channels.
My experience is in the automotive industry (car, tires, automotive service equipment, electronic tools and software), managing distribution channels that include OEM, Distributors, Resellers, Agents and Service Providers.
Besides Europe I have followed internationalization projects in Brazil, China, India, Russia and USA, utilizing different entry strategies, from direct export to developing marketing alliances, to set up joint-ventures or fully owned foreign subsidiaries.
Since 2003 I am Professor of B2B marketing strategy in post-graduate master...
Mots-clés
export
sales
marketing
strategy
business model
international
business development
marketing strategy
internationalization
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