This presentation is meant as a guide for your own social media experience. You have probably joined a few social networks. You are familiar with the layout but you don't know what to do next. These helpful tips can get you on your way to improving your online presence. If you would like to schedule a presentation for your organization, chamber, business group, etc. with updated content/information, email Brian Block at bblock@piercom.com.

1. How do
Businesses
Benefit from
Social Media?
Brian I. Block
Account Executive
bblock@piercom.com
May 6, 2009

3. Reinforce relationships

4. LinkedIn
Largest professional social network just
for professionals
37 million members including
executives and decision makers from
all Fortune 500 companies
Allows you to dig deeper into
companies and prospects

5. LinkedIn

6. LinkedIn
Search your homepage for features you
want to use.
Add at most, two applications you plan
on using.
Explore every option. Different methods
of connecting work better for different
people.

7. How do LinkedIn Features Help Me Sell?

8. How do LinkedIn Features Help Me Sell?

10. Facebook
Most popular social networking site
with active users daily.
Documents every aspect of life.
Categorizes people into networks to
create communities of people who
share common interests.

11. Determine Your Facebook Role
Relationship Builder
Educator
Thought Leader
Power Networker
Brand Champion

12. How Will Facebook Help Me Sell?
Make connections to prospects and
discover something you have in
common.
Create a Company Profile leading traffic
from Facebook to your website.
Promote the person behind the title.
Show your human side.
Provide members the information to
promote your brand, product or service.

13. Facebook: Professional vs. Personal

14. Twitter
Tiny messages which make big
conversations.
Gaining the momentum and
commonality of blogging.
Gives a human voice to companies
either through an official account or a
company’s employees.

15. Twitter

16. Twitter

17. Do I Need to be on Twitter?
Twitter is not for everyone and has not
developed a B2B following which is as
strong as it’s B2C users.
Real life events do effect your business
and people are tweeting about them.
Monitoring Twitter the same way you
monitor blogs and internet news
postings can add depth to public views
on trends and industry topics.

18. Thank you.
Any questions?
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