Keyword and SEO research are great tools to help you write better content for your blog

1. How To Use Keyword
Research To Write Content
Chris Nanni

2. Chris Nanni
Technical Recruiter - Gurulink.ca
Blogger - LoveTripping.com
Digital Nomad - 100 000km+ and counting

3. Keyword and SEO
research is a great
tool to help you
write better content
for your blog.

4. SEO 101
How does Google work?
Crawls links and indexes sites with it’s “bots”
Provides search results based on the keyword you search and the relevance of the
sites content
Google uses over 200 factors to judge the content of your site
What is SEO?
Search Engine Optimization, competing for the #1 Spot on Google
Creating content which is optimized for Google to crawl and index your site

5. Why is SEO Important?

6. What are some of the SEO factors to consider?
There are over 200 factors to consider, but there here are some of the best ones
you can affect.
Choosing the right keywords
Your site MUST be mobile optimized (Reactive Design)
The title and URL of your post (www.3dprintersmontreal.com/best-3d-printers)
The placement of keywords in your post
Anchor Text - Read this report on The Best 3D Printers
Using different headers and bolding certain text to emphasize your keywords
ALT Text of images - Google can’t see! Help them understand your pictures

7. Keywords Are The Key
Keyword research can help you create content for your blog by:
1. Validating that people are interested in your content
2. Picking the right keywords helps you SEO your post
3. Your keyword research will likely help you find other ideas
to write about

8. What’s The Process?
Step 1
Rough Draft
Think of a few different
ideas
Start writing some
rough content
Don’t worry too much
about SEO
Step 2
Keyword Research
Use Google Keyword
Planner to find the
focus keyword
Search google and see
what other people are
writing about
Allintitle search for
competition of the
POST TITLE
Step 3
SEO Your Post
Create a good title and
URL
Put your keywords in
the right places
Do your Meta and ALT-
text
Start working on the
backlinks

9. Measure Your Results
It’s extremely important that you track and measure your
websites metrics:
Google Webmaster
Google Analytics
SEOmoz.com

10. SEO… very hard, very important
SEO is a HUGE subject
It’s more of an ART than a science
If you don’t want to do the SEO, then pay someone to do it
for you
You should at least understand the basics to make sure
you’re paying for something worth your money

11. Email Me For Additional Info
Get my SEO Bundle of resources:
Christopher.nanni@gmail.com
Subject: SEO Guide