1. CONFIDENTIAL PROPERTY S4M © 2016
SUCCESS FOR MOBILE

2. CONFIDENTIAL PROPERTY S4M © 2016
CORE VALUES
Inspired
advertising
You get what you
pay for
Transparency
through
technology
PEOPLE FIRST GUARANTEE PEACE OF MIND
2

3. CONFIDENTIAL PROPERTY S4M © 2016
WHY S4M
Impression viewed +1 sec
Premium context – App/Site list, Ad moment, Location
Mind blowing formats
TRUE IMPRESSIONS
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4. CONFIDENTIAL PROPERTY S4M © 2016
WHY S4M
MRC accreditation (pending)
Full access in real time
KPI+1 optimization
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REAL METRICS

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WHY S4M
Save +30% CPM
Committed to delivering best user experience
Data - ownership & key learning
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ABSOLUTE VALUE

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INDEPENDENT TECHNOLOGY
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BRANDS
& MEDIA
AGENCIES
CUSTOMER
DSP
BIDDER
CREATIVE
FRAMEWORK
3RD PARTY
ADSERVING
TRACKING ANALYTICS
DMP
FIRST PARTY REPORTS
& ALGORITHMS

7. CONFIDENTIAL PROPERTY S4M © 2016
S4M DELIVERS
MILLIONS OF MOBILE
EXPERIENCES EVERY
DAY
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8. CONFIDENTIAL PROPERTY S4M © 2016
MOBILE MEDIA
AUDIENCE CREATIVE BUYING MODELTARGETING
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SMART DATA

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AUDIENCE
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10. CONFIDENTIAL PROPERTY S4M © 2016
500+ PREMIUM
PRIVATE DEALS
NEWS
ENTERTAINMENT
HIGH TECH
SPORT AND LEISURE
AB+
LIFESTYLE
CELEBRITY & GOSSIP
FOOD
10
International Publishers
Local Publishers
Regional Publishers

11. CONFIDENTIAL PROPERTY S4M © 2016
GRANULAR
AUDIENCE
CLUSTERS
PUBLISHER
LOCATION
DEVICE / OS
FAST FOOD
EATERS
HOLIDAY
GOERS
OVER 650 CLUSTERS
AND SUB CLUSTERS
AVAILABLE
DATA COLLECTION
SHOPPER
MUMS
BUSINESS
TRAVELLERS
CAR
ENTHUSIASTS TOURISTS
STUDENTS
HOME
BUYERS
‒ Ad Interaction
‒ Conversions
‒ Carrier/WiFi
‒ Site & Publisher
‒ GPS location
‒ Device
‒ Handset region
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PUBLISHER
LOCATION
DEVICE / OS
UNIQUE ID
DMP

12. CONFIDENTIAL PROPERTY S4M © 2016
CREATIVE
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13. CONFIDENTIAL PROPERTY S4M © 2016
WORLD CLASS CREATIVE EXPERIENCES
3D CUBE VIDEO2STORE SENSORS
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14. CONFIDENTIAL PROPERTY S4M © 2016
WORLD CLASS CREATIVE EXPERIENCES
WATCH CLICK TO CALENDAR 360°
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15. CONFIDENTIAL PROPERTY S4M © 2016
TARGETING
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16. CONFIDENTIAL PROPERTY S4M © 2016
TARGETING CAPABILITIES
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Device
Operating System
Model
Language
Premium sites
Publisher categories
Site list
App list
Sites visited
Apps visited
Location history
MOBILE CONTEXTUAL BEHAVIOURAL
Weather
Sports events
Finance
Live TV
RT SIGNALS

17. CONFIDENTIAL PROPERTY S4M © 2016
BUYING MODELS
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18. CONFIDENTIAL PROPERTY S4M © 2016
GUARANTEED BUYING MODEL
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TRADITIONAL
MODELS
S4M GUARANTEED
MODEL
KPI +1
EXAMPLES
100% Viewable
Impression
Engagements / Visits100% Loaded
+1 Second
CPM

19. CONFIDENTIAL PROPERTY S4M © 2016
GUARANTEED BUYING MODEL
19
TRADITIONAL
MODELS
S4M GUARANTEED
MODEL
KPI +1
EXAMPLES
Bots detectionQualified
Click
CPC Visits, Avg pages
per session

20. CONFIDENTIAL PROPERTY S4M © 2016
GUARANTEED BUYING MODEL
20
TRADITIONAL
MODELS
S4M GUARANTEED
MODEL
KPI +1
EXAMPLES
100% Loaded
+1 Second
Confirmed
Visit / Open
CP VISIT Dwell time, Avg pages
per session

21. CONFIDENTIAL PROPERTY S4M © 2016
SMART DATA
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22. CONFIDENTIAL PROPERTY S4M © 2016
SMART DATA
M o b ile C u s to m e rS to rie s A d v e rific a tio n s c o re
B id d in g s tra te g y
B ra n d a lg o rith m
L iv in g c lu s te rs
C u s to m e rp e rs o na s
P e o p le firs t
Mobile customer stories AdVerification score
Bidding strategy
Brand algorithm
Living clusters
Customer personas
People first
SMART QUESTIONS ROI FROM INSIGHTS PROFILING
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23. CONFIDENTIAL PROPERTY S4M © 2016
MEASURE THE USER ENGAGEMENT
FROM TRUE IMPRESSION TO LANDING PAGE
THE 3D CUBE EXPERIENCE
Request
Face 1
100% Display
Total swipes
(Face 2 to Face 6)
3 567 899 2 854 319 456 754 123 211 569 987 199 890 345 324 1 695 166
Viewable
impressions
-21%
Face 2
Nb of display
Face 3 Face 4 Face 5

24. CONFIDENTIAL PROPERTY S4M © 2016
MOBILE CUSTOMER STORIES
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RUNNING KPIs
Engagement KPIs by device & formats along
the campaign.
BEST MOMENTS
Best moments of engagement by hours of
the days of the week.
https://s4m.bime.io/query/3E60D34EAFF47077D19DA2715A8452E3 https://s4m.bime.io/query/4C75A14830BB97CE296232A076A4F8F1

25. CONFIDENTIAL PROPERTY S4M © 2016
MOBILE CUSTOMER STORIES
25
TOPICS OF INTEREST
Engagement by categories & top publishers.
STORE PROXIMITY
Store proximity of the impressions & the
clicks.
https://s4m.bime.io/query/628AB502A6E9A8E392E154D9CB1C45D4 https://s4m.bime.io/query/F85789DC9A8D4DEA371A8D5F022BD488

26. CONFIDENTIAL PROPERTY S4M © 2016
MOBILE CUSTOMER STORIES
26
https://s4m.bime.io/query/A98CBF0C94EB48AF77EC4BA2ADF16344 https://s4m.bime.io/query/573BE3F0588180DF5E35196ACEF66282
LIVING CLUSTERS
Retargeting potential by level of
engagement.
ARE YOU EXPERIENCED ?
Brand experience by format & device &
publisher.

27. DRIVE TRAFIC TO
MOBILE SITE & STORES
27
BACKGROUND & OBJECTIVE:
Drive traffic to restaurant with a special offer during slack periods:
1 DRINK PAID / 1 DRINK FREE
Generate qualified mobile traffic on mobile- friendly store locator.
OUR APPROACH:
• Premium Publishers
• Geo fencing around Mc Donald’s restaurants (+/-200m)
• Contextualize with Rich Media Interstitial format
• Dynamic creative based on two criteria : Real time hour/weather conditions for a better
personalization of the offer and a relevant drive to store experience
Results:
CLICKS
250 000
HITS
4 000 000
CTR 6,19%**Vs 3,68% average on this campaign
CPC : 0,08€ (Vs 0,13€ average on this campaign)
CPV : 0,30€ (Vs. 0,41€ average on this campaign)
69 080
VISITS
CVR 28% Delivery : 138% à + 19 080 visits = 5 724€ earned media

28. AWARENESS
ON STUDENT LOAN
28
BACKGROUND & OBJECTIVE:
Communicate on 2 bank offers for 15/24 years old people.
How to reach young people in a specific context to be more relevant and creat a word of mouth?
OUR APPROACH:
• Premium Publishers
• Specific Targeting:
• Geo-targeting COLLEGE/UNIVERSTITY
• Smartphone in 3G/4G to guarantee people in mobility
• Time between 8:30 AM to 6PM
• Retargeting and message sequencing with static and Html5 format to engage
Results:
CLICKS
362 100
HITS
Impressions
+ 1sec
10 305 303
CTR 3,51%*
*Vs 3,68% average on this campaign
105 392
VISITS
29,10%

29. DRIVE TO STORE
29
BACKGROUND & OBJECTIVE:
Starbucks: #1 Worldwide Coffee chain
Drive audience to coffee shop with special drinks of the moment
Generate qualified mobile traffic on the store locator and let Mobile Users find the closest store
OUR APPROACH:
• Premium Publishers
• Geo-targeting +/- 200m around Starbucks
• Smartphone in 3G/4G to guarantee people in mobility
• Campaing optimization in real time, based on the time spent on the mobile page
• Static format to improve the ROI
Results:
*Vs 3,68% average on this campaign
Impressions
100%
loaded+1sec
CLICS
Net of bots,
fraudulent
clicks
0,66%
36 8125 511 187 13 274
VISITS LP
Fully Loaded
+
1 sec
38%
7 698
TIME SPENT > 10 SEC
58 %

30. DRIVE TO STORE
30
BACKGROUND & OBJECTIVE:
Expose Brazilian tourists at their departure points (Rio and SP airports), target them while on
holidays in Miami and retarget them once they are back to generate exposure to a special Polo
Red offer.
OUR APPROACH:
• BrandFormance campaign in the US, dealt from Brazil.
• Global coordination to target moving travelers from Sao Paulo and MiamiAirports
• Geo-targeting
• Retargeting with sequence messaging
Results:
Impressions
100%
loaded+1sec
CLICS
Net of bots,
fraudulent
clicks
1,26%
95 2687 546 683 33 814
VISITS LP
Fully Loaded
+
1 sec
35%
2 724
Subscriptions
8 %