Presentation about the profitgrid for MeasureCamp Amsterdam 2016

1. Where is your site leaking
money?
MeasureCamp – 9 april 2016
Pieter Baecke

2. Intro - The Idea
• Original Ecommerce Grid by Peter O’Neill, founder of MeasureCamp
• Adapted to add CRO features and dynamic funnel generation by
Craig Sullivan (@OptimiseOrDie)
• After feedback from several optimisers, we’ve now automated the
methods that Craig, Peter, Peep Laja and Michael Aagard use to find
easy optimisation wins.
• Rather than several hours of manual work, one click gets you a grid
that identifies where you need to start.

3. The original Excel grid
http://bit.ly/1MjWbkG

4. Automate it –what have we done?
• Connects directly to the Google API with your Google Account
• You can choose your GA Account->Property->Profile
• With one click you can fetch a whole grid including the following:
total/new/return visitors, device category, location and channels
• Build a funnel with Regex or Segments

5. What data do we pull?
Traffic
• Pageviews
• Sessions
• Users
Behaviour
• % New Visits
• Bounce Rate
• Non Bounce Pageviews per Visit
• Non Bounce Average Time on Site
• % Use Site Search
Ecommerce
• Ecommerce Conversion Rate (Google figure)
• Non Bounce Ecom Conversion Rate
Sales Metrics
• Transactions
• Revenue
• Items sold
• Average Transaction Value
• Average items per transaction
Dynamic
Funnel
• Make your own custom funnels using regex or
advanced segments!

6. Now we add Dimensions!
Traffic
Pageviews
Sessions
Users
New
Visitors
Returning
Visitors
Traffic
Source
Geo
Location
Win/Mac
Desktop
Tablet
Device
Mobile
Device
Landing Page
Group
Content
Group
Behaviour
% New Visits
Bounce Rate
NB Pageviews per Visit
NB Average Time
% Use Site Search
Ecommerce EcomConversion Rate
NB Ecom Conversion Rate
Sales Metrics
Transactions
Revenue
Items sold
Average Transaction
Value
Average items per
transaction
Dynamic
Funnel
Make your own custom
funnels using regex or
advanced segments!

7. Coming features
• Adding more dimensions (cross device, landing page, content)
• Provide calculated funnel step dropoff or keep rates
• Show all channels and locations (not just standard)
• Cross Device Optimisation reports
• Better visualisation (sunburst diagram)
• Machine Learning for pattern spotting

8. Demo time

9. Thoughts, Idea’s, Features or
other Questions?

10. Thank you
Email me:
Twitter:
Linkedin:
pieter@growth.agency
@PieterBaecke
nl.linkedin.com/in/pieterbaecke