Bryan Cassady, director Brussels Founder Institute (exploratory) explains ways to make entrepreneurship simpler

1. Entrepreneurship
Made simple
Meetup # 1

2. Good entrepreneurship is about
Meaningful Unique Ideas
That are commercialized well enough
to make a profit

5. My Experience
• 10 companies in 6 countries
– 7 made a profit
– 1 break-even
– 1 loser
– 1 a work in progress (Innovation Education)
Today, what I wish I had known years ago…

6. Good entrepreneurs
Are people that understand and
manage the process to
reduce risk and go faster

7. You only need to do 3 things
Create Communicate
Commercialize

9. Mining = the source of new ideas
Everyone does this

11. Get out from behind your
computer
Meet weird people
Do weird things
Ask weird questions
Get new ideas…

12. The danger of the Internet…
Is there anything someone
hasn’t done on the internet ?
A big idea
Look it up
on the
internet
Someone
has done it
already

14. To get meaningful unique ideas
you need weird ideas
Question: Weird good, weird bad

15. A simple way to check ideas

16. OK… Weird good
(so you think )
Will people buy ??

18. Off Center
umbrella

19. The power of negative thinking
Hey mom what you think…. ?
That’s great son…
The real useful question…
If this failed, it failed because
 Death threats to resolve

22. Without a doubt…
The most important test
usually involves selling
If people don’t buy…
change/adapt

23. It is a chain…
Create Communicate Commercialize

25. The Mousetrap Example
Create Communicate Commercialize
420 new
Patents per
year
None effectively
Communicating
A new benefit
When is the last
Time you could
Buy a new mousetrap

26. Meaningful ? Unique

28. Give me 5 minutes
• In the US, John Gottman… A 5 minute couple
observation…
• A Positive-to-Negative Ratio of 0.8 or Less
– Moderation / humor / openness / real listening
– Criticism/ Contempt/ Defensiveness/ Stonewalling…
• 90% accurate at predicting divorce in 5 years

29. The 5 Ps in 5 minutes
• Problem Is there a real problem
• Promise Is there a real solution
• Proof Why would I believe you
• Profit I will make money by…
• Persistence I’ll do whatever it takes
Something meaningfully unique
and someone ready to make it happen

30. A Test... Who are these companies
personal
podcasting and
sharing audio
content

31. Answers…
personal
podcasting and
sharing audio
content
Paypal
Facebook
Flickr
Twitter