Concept of personal branding and how to build your personal brand.

1. Personal branding

2. 1. The concept: the theory

4. How do you see you?
How do people see you?
How do you want that people see
you?
How are you related with others?

5. Self-
Knowledge
“Gnosce te ipsum”
Sócrates

6. 1. Meaning
Personal Branding is the practice of people
marketing themselves and their careers
as brands.
The term is thought to have been first used
and discussed in a 1997 article by Tom
Peters. Source: wikipedia

8. “
Jeff Bezos, CEO de Amazon.
Your brand is what people say
about you when you are not in
the room”

9. Here you have a list of items to improve your Brand:
◎Great teammade/ be a supportive
colleague
◎And exceptional expert
◎A broad-gauged visionary, a leader a
“Imagineers”
◎A business person: be obsessed with
practical
◎Your future is no vertical no more ladders
◎Your carrer is full of moves that go
sideaways, forward, slide, even go
backward has sense
.

10. Visibiliity
Be present and be
remarkable
Be different
Credibility
Expertise+
leadership
Power
Influence power
Loyalty
To your principles
To your collegaues
To your community
The key is Word of mouth marketing
You become the CEO of ME inc

11. The good news —
and it is largely good
news —
is that everyone has a chance to stand out.
Everyone has a chance to learn, improve, and
build up their skills. Everyone has a chance to
be a brand worthy of remark.

12. 2. How to build your
personal Brand: the
praxis

13. Have you tried to put your
name in google?

14. World has changed!! It is an evidence
◎ Markets are conversations
◎The conversations are on
the net
◎Social networks are an
excellent display
◎If you are not in internet you
don’t exist
◎You are a world citizen
.

16. Erik Qualman is an American author
of Socialnomics

17. Social media in plain English

18. Do you have an
account?
In twitter?
In facebook?
In linkedin?

19. 1. Choose networks that support your brand
image.
◎Facebook is by the far the best platform for promoting brand awareness,
due to its very heterogeneous user base.
◎Instagram for brands that rely heavily on images
◎ Google+ hasn’t taken off as well as many people predicted, it can be a
great platform to reach men in the technology industry, as two-thirds of the
network’s users are men, most of whom work in engineering or other
technical professions.
◎Pinterest is an excellent social network to reach women,
◎If you operate a business-to-business company, LinkedIn is a stronger
choice for promoting business-related content and connecting with other
corporate influencers.
◎YouTube has over a billion users — almost one-third of all people on the
Internet.
◎ Twitter: Microblogging platform that permits you build your community
and be updated by second. RT

20. 2. Provide valuable and shareable content.
◎Focus on creating useful content that viewers will want to Every
content you share should support your brand image.
◎ Remember, humor can be difficult to pull off. If you can use
memes effectively, they can be powerful brand-building tools.
◎Don’t be afraid to use visual content.
○Articles with images receive 94% more views
○Twitter content with images receives nearly twice as many views as text posts.
○See what types of posts others have been successful with and put
together your own, better versions.
◎To find the content pieces that are performing well in your
industry, use tools such as Buzzsumo and sort based on past social
engagement.

21. 3. Leverage influencers.
◎There are a few different ways you can do this:
○Mention their names or cite their websites in your content pieces. Influencers with Google
Alerts or other notifications set up on their names will see your content after it’s published.
○Tag any influencers you’ve referenced when sharing content to your social media profiles.
○Email influencers after you’ve published your content to let them know they’ve been
referenced in your work.
◎Share your content piece with their followers via social
networking. It

22. 4. Use social campaigns to promote
content.
◎Use strategies such as contests and other social
media campaigns to successfully gain visibility and
generate leads.
◎ Provide your audience with valuable incentives that
encourage user participation and make sure that your
campaigns offers value to all participants.

23. The traditional recruitment process has died
The Candidate: Heineken

24. LINKEDIN
◎URL:
◎ Write a good summary: tell your story
2,000 characters is a good opportunity
◎ Choose a good Picture
◎ Profesional+personal ( try to add passions and
things you like to do in your spare time
◎ Define your keywords ( headline, position, skills)
◎ Ask for testimonials/recomendations
◎ Build your contact networks
◎ Suscribe groups that interest you and take part in
them
◎ Be participatif!Share content with your net
◎ Be consistent: try to have your profile updated
•Perfil público https://es.linkedin.com/in/pilarlopezrodrigue

25. START
TODAY.