Poor personalization, password reset issues, and data breaches can cause consumers to abandon brands or limit interactions. Most consumers want alternatives to passwords for authentication and improved customer experiences could yield significant revenue gains simply from increased customer satisfaction and retention. Creating secure yet seamless online customer experiences is key to moving businesses forward and increasing profitability.

1. to another brand due to poor personalization 2
before password reset issues cause
a consumer to become impatient 4
1-2
Minutes
brand interactions following a data breach 3
Will Limit
or Stop
81%
want to replace passwords with modern authentication methods 5
Banking
Consumers
85%
Annual Incremental Revenue per Customer
$8.19
$123MTotal Revenue
Banking Customers
x 15M
simply by improving your CX score by 1 point 6
from a brand they love after just one bad experience 1
1 in 3 Walk Away
41% Switch
When you provide an extraordinary customer experience, you can build brand
loyalty and keep your customers protected – all while promoting digital
transformation across your organization.
If you’re looking to move your financial business forward, Ping’s Identity
Solutions can help.
uplift in customer satisfaction
20-30%
in economic gains 7
20-50%
Password-reset inquiries can account for up to
6 percent of call-center activity, which could cost
per year for larger operations. 10
$5M-$20M
2022
$20M
2021
$20M
is the average cost of a data breach in the U.S. 9
$8.19M
THE PATHWAY TO PROFITABILITY:
Why Extraordinary
Customer Experiences
in the Financial
Industry Matter
Creating secure, seamless, online
customer experiences really can move
business forward. These statistics prove
it. Join us along your customer’s journey
and see critical touchpoints that can
impact revenue growth.
Opportunities for
Revenue Growth
SOURCES:
1 Experience is everything: Here’s how to get it right, PwC
2 41% of Consumers Have Abandoned a Brand Because of Poor Personalization,
GeoMarketing
3 Trust and Accountability in the Era of Data Misuse. The 2019 Consumer Survey
4 Forgot Your Password? You Have Too Many and Stores Are Losing Business
Over it, McClatchy
5 Online banking customers remain extremely frustrated with passwords,
HelpNet Security
6 The ROI of CX Transformation, Forrester
7 What Matters in Customer Experience Transformations,” McKinsey
8 This is not an alternative fact: Improving customer experience e can increase
revenue, Forbes
9 Data Security: 25 Important Facts and Statistics for 2020, Security.org
10 Is cybersecurity incompatible with digital convenience? McKinsey Digital
BRAND
EXPERIENCE
BRAND
EXPERIENCE
SECURITY
CAPABILITIES
PASSWORD
BEHAVIOR
SECURITY
CAPABILITIES
PASSWORD
BEHAVIOR