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1. How does Pinggers’ Artificial Intelligence work? Developed in partnership with:

2. STEP1 New users sign up on Pinggers and choose their favorite products and services categories.

3. STEP2 Users choose their desired level of relevance. (The artificial intelligence will establish how relevant each deal is for each user and will display only those above the desired relevance level).

4. STEP3 Each deal contains a “like” and a “dislike” button. Users should indicate how they feel about each deal. That way the Artificial Intelligence core learns each user’s tastes.

5. STEP4 Over time, the Artificial Intelligence becomes more proficient in recognizing each user’s tastes. When visiting Pinggers, only relevant deals are displayed. (Users can then browse through different categories and deals not associated with their account).

6. STEP5 Users get personalized e-Mails (5 or 2 a week, according to their settings) recommending only deals with a high relevance level.

8. E-mail newsletters are notperceived as spam.

9. Users can beretargeted and remindedaboutpastpurchaseswhen new deals similar topastdealstheybought are published.

10. Personalizationgenerateshigherloyaltylevels.