5. Blogging II
Why Blogging is a Great Idea for
Every Business
What’sinitforyou?
Pinnacle
Joel Wolfgang
@joel_wolfgang
Social Media Consultant
November 9, 2010
A website or part of a website.
They're known for being incredibly flexible
Time relevant information is able to be shared in an easy scalable format
Makes it easy to update your website
Many people get a website, but don't update it or update it frequently.
If you don't update people don't want to visit frequently
We'll talk later about how this effect search engines
Blogs are an excellent way to keep your website up to date simply and fresh for readers
You can easily share information
This makes it easier for you to let people read your sites through email, or a blog reader
It also makes it easier to sign your blog up to different services
Put your posts as notes on Facebook
Auto-publish them to Twitter
There are several parts to a blog
Pages
Posts
Plug-ins
Why blog?
Blogging creates authenticity
It shows your business in a new light
It helps your customers better understand your business
It can also show how to better use your products
Blogging can create better search opportunities.
History
Developed in 2002 opened to the public in 2003 as a professional social network.
It has 80,000,000 members
Half are in the US
How the site works
It is probably the most true social networking site on the web
It allows you to see how people are connected to you.
It will even allow you to pay an extra fee to see more levels of connections
The idea being that people could share their networks online.
So if you needed a lawyer and I knew one you could search for a local lawyer and see the one's I know.
It took what we do everyday in business and put it online.
ach post is unique and its own page and therefore can be indexed by search engines.
Long-tail Keywords
Long-Tail Keywords
They aren't long keywords or key phrases, but when you look at a graph of your search hits from most searched for terms to least searched for terms the smaller ones you'll find a Long-Tail in the graph.
If you develop a strategy to attack keywords that people are looking for you can become an authority on greater search terms
If a post gets two search hits per month and you have a 1000 blog posts you now have 2,000 extra hits per month.
Eventually the pages that get a few hits in total bring in more traffic than your main couple of pages
Consistent addition of content
Websites are not brochures or posters
Many sites sit and don't change
Search engines will rank you lower if you site stays stagnate for long periods of time
A blogging strategy allows your site to stay fresh and current
Consistent writing can create consistent readers
Many consistent readers can create a community.
Consistent readers count you as an authority.
Consistent readers will share your content.
Engage with commenters
Be ready to answer questions
Respond to negative comments appropriately
Don't be afraid to add to a conversation that's happening
Develop a blogging strategy
Who will post?
How often will you post?
Who is in charge of editing?
Design a blog
Keep it similar to your current webpage
Put in on your webpage
i.e. www.example.com/blog
This is better for SEO
Stay consistent
Develop a plan for vacations and holidays
Get a head by a couple of weeks
