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Paul-Cawley-Swipe-Summit
1.
2.
SO YOU’RE A
SPAMMER?
3.
SO YOU’RE A
SPAMMER?
4.
SO YOU’RE A
SPAMMER? https://moz.com/search-ranking-factors
5.
Be a better
Marketer
6.
LINK BUILDING 1. Understand
Your LINK Profile
7.
AUDIT TOOLS
8.
AUDIT TOOLS
9.
https://moz.com/researchtools/ose / AUDIT TOOLS
10.
https://www.google.com/webmasters/tool s/ AUDIT TOOLS
11.
Be a better
Marketer
12.
LINK BUILDING 2. Find
LINK Opportunities
13.
GO FOR QUICK
WINS https://analytics.google.com/
14.
GO FOR QUICK
WINS Unlinked Mentions
15.
GO FOR QUICK
WINS https://www.google.ie/alerts
16.
GO FOR QUICK
WINS http://www.talkwalker.com/
17.
GO FOR QUICK
WINS https://web.mention.com/
18.
“related:<Your Domain>” IDENTIFY COMPETITORS
19.
FIND WHAT’S WORKING http://buzzsumo.com/
20.
It’s not your
content. It’s you. You’re boring me.
21.
Be a better
Marketer
22.
Outreach WORKS
23.
POSITIVE ENGAGEMENT https://www.crystalknows.com/
24.
MAKING CONTACT https://www.voilanorbert.com/
25.
Paid Promotion WORKS
Too (I said Promotion, not links… Honest)
26.
IDENTIFY STRONG PROFILES https://moz.com/followerwonk/
27.
EXPAND YOUR LISTS http://tagcrowd.com/
28.
Be a better
Marketer
29.
TEST YOUR ENGAGEMENT Paul
Cawley @PaulPinnacle WWW.LEARNINBOUND.COM paul@learninbound.com
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