Web 2.0 bred Sales 2.0, which is at last beginning to recognize and even to understand the reality that Buyer 2.0 trumps everything. In short, the buyer is king. To put it even more simply, you can be a whiz at social media, but if you don’t understand the fundamentals of solution selling and value creation you won’t succeed as a social seller.

1. 10 Simple
Social
Selling Rules

2. 1. Spray & Pray Won’t
Win the Day
¤¤ Be disciplined, value-creating & targeted
“If you are everywhere, you are nowhere.”
- Rumi

3. 2. If You Can’t Sell
Offline, You Can’t
Sell Online
¤¤ Selling skills matter
¤¤ Social platforms
won’t sell for you

4. 3. Listening Skills are
Just as Important
Online
¤¤ Resist temptation to be always
posting (talking) & take some rime
to read (listen)
¤¤ You might be surprised what
you will learn about your buyer

5. 4. Share Generously
& Thoughtfully and You
Will Be Rewarded
¤¤ If you have insights of value to share,
share them without the expectation
of getting anything immediate
in return

6. 5. The Future
is Unwritten
¤¤ Don’t let traditional
paradigms & role
demarcation hold you back
¤¤ You can have a role
in shaping what social
selling becomes

7. 6. Remember You
Are Still Selling
to People
¤¤ The environment may be virtual,
but the people are real
¤¤ Treat people online as you would
face-to-face

8. 7. Your Online
Personal Brand
Matters
¤¤ Buyers don’t just research your
company, they research you too
¤¤ Make sure they find information
that credentials you

9. 8. Business Acumen
Matters
¤¤ You can’t create, curate or contextualize
any content of value, unless you
understand the business of business
and the business of your buyer

10. 9. It’s Not Just
About Sales
¤¤ The Whole organization needs
to evolve to support social selling
¤¤ You can’t align with the buyer if
you have not first aligned internally

11. 10. It is Still About
Getting the Sale
¤¤ Don’t get too caught up in the
medium – social engagement
is still a means to an end
¤¤ Use it to understand and
engage buyers in a value
creating way, but always
remember you are there to sell

12. For more sales resources & to learn
about the world’s most visual CRM,
visit pipelinersales.com.