2. Marketing Communication Goals
• Create brand awareness among community in which
target audience reside in, schools, parents, children
• To make the brand well-known
3. Social Media Objectives and Strategies
Objectives Strategies
1. To increase “quality” followers/likes on
Twitter, Facebook Page, Instagram minimum at
20-30 people a week for the first few weeks, if
possible to reach to at least 150-200 in a month
1. By directly promoting brand new social media
platforms to schools and parents via e-
newsletters/email text, etc.
2. By communicating through creative ideas on
social media platforms that would create
“sharing” (making it goes viral)
2. To generate more quality connections on
Linkedin
1. By getting connected to prospects and
influencers in the industry
2. Constantly update status daily and engage
with other useful posts
3. To increase social media activities By creating content that can grab target’s
attention and make them engaged and again,
make them “share”
4. Social Media Voice and Guidelines
Voice Language Purpose
Informa(ve
O-en sharing industry-related
content; facts, personal ideas
or comments, and updated
news/ar(cles
Approachable
Friendly and genuine
First-Person
Personal-like content
Personal
Personalize/tailor for each
program
Authen(c
Honest approach
Styled
Not boring, flexible and up-to-
date but professional
Connect
Start a conversa(on with
acquaintances or new
contacts.
Educate
To make target audience
think they get something
out of communica(on
channels
Maintain
To maintain rela(onship
with exis(ng connec(ons
through consistent voice/
POV.
6. There are more ideas that I’d like to propose but need your thoughts or we need to discuss first.
• Twitter party- Host a twitter party for people who are interested chat under the school’s
Twitter account. Should do it when we have somewhat big numbers of followers.
• YSE Talk (Blog)- we can tie some content post or create new articles for blog. If we can do
on website, that’d be great. If not, we can do in Blogspot/Wordpress/Tumblr and link those
articles to be postsed on website and other social media channels for wider exposure.
• Blogger- Hire or give some complimentary gift to influential bloggers in order for them to
write a blog for the school.
• Creative campaign- Based on insights, we come up with big idea. Based on big idea, we
come up with social executions. I’d come up with campaigns in details later on.
• Create “A Week Of…” or “A Month of…” with each specific awarded theme per week or
month, for example, A month of boys’ best voices to choose boys who speak nicely to
people to most.
Other activities (Require approval)
