Cloud Foundry open Platform as a Service makes it easy to operate, scale and deploy application for your dedicated cloud environments. It enables developers and operators to be significantly more agile, writing great applications and deliver them in days instead of months. Cloud Foundry takes care of all the infrastructure and network plumbing that you need to build, run and operate your applications and can do this while patching and updating systems and services without any downtime.

1. 1© Copyright 2014 Pivotal. All rights reserved. 1© Copyright 2014 Pivotal. All rights reserved.
From Idea to Production
in a Day
The Cloud Foundry Story
Dekel Tankel | @dekt | dtankel@pivotal.io | CloudExpo 11/6/14

2. 2© Copyright 2014 Pivotal. All rights reserved.
Who?
@dekt
Global Director of Customer Engagements
Cloud Foundry Product Group

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My Personal Journey

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Why?
“Software is Eating the World”

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Software is Changing Industries
Financial Services
Travel & Hospitality
Transportation
Home Automation
Entertainment
Automotive

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You are either building a
software business…
Or losing to someone who is.

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Is IT a cost center?
Or a competitive advantage?

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Amazon, a book store in Seattle,
deploys code every 11 seconds

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Continuously Delivered Microservices
Faster & Safer

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The Reality in Enterprises…Months and Weeks
… and do it all over again from Dev  Test  Prod

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Everyone is ‘Special’

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everything the same
everything distinct

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“Operations is the secret sauce”
http://radar.oreilly.com/2007/10/operations-is-a-competitive-ad.html

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Handcraft your “Secret Sauce” or
Start with Platform?

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How?

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Consumer Expectations Drive New Software Patterns
TIME
EXPECTATIONS
INNOVATION GAP
Virtualized
Infrastructure
Automation
Traditional IT
Consumers
(Employees)
Enterprise PaaS:
Developer + Operational Agility
Changing development and release disciplines

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OPEN SOURCE
IS THE NEW
OPEN STANDARD

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Cloud Foundry Open Source Dojo
 Pair programing with IBM, SAP,
Swisscom, Altoros, Cloud Credo:
all send developers to San
Francisco HQ of Pivotal for
intensive 8 week residencies
 Work directly on the CF OSS
engineering team and innovate
together with us

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IBM Bets $1B On Cloud Foundry

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Cloud Foundry Foundation

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A Combined Approach for Rapid Innovation
• Faster Time To Market
• Mobile + Data Services
• Agile and Iterative
• Leverage OSS
• Continuous Delivery
• No Downtime
• Instant scaling
• Consistency & Automation
DEVELOPER AGILITY OPERATIONAL AGILITY

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DEVELOPER AGILITY OPERATORS AGILITY
The Pivotal CF Way…Hours and Minutes
App Deployment: 30-90 seconds
target <my cloud>
push <my app>
bind <my services>
scale <my app> +1000
Cloud Deployment: 2-4 hours
provision cloud <Public/Private>
provision service <PaaS,Hadoop...>
upgrade/update <my cloud>
scale <my cloud>

23. 23© Copyright 2014 Pivotal. All rights reserved.
Pivotal CF Enterprise Capabilities At A Glance
Application
Containerization &
Cluster Scheduling
Logging as a service,
Apps and Platforms
metrics / performance
Native & Extended
Data, Mobile and
Platform Services
App Health Mng,
Load Balancing,
Rapid Scaling,
Application
Network Security
Groups
Automatic AppServer &
OS Configuration
with Buildpacks
(“just push your app”)
Application to
Services Binding
and Access
IaaS Provisioning
& Automation,
Availability Zones
Policy, Identity
and Roles
Management

24. 24© Copyright 2014 Pivotal. All rights reserved.
…And One More Thing: Cloud Independent
Deploy, Operate, Update & Scale with minimal downtime on choice of IaaS
….and more
Application Containerization
&
Cluster Scheduling
Logging as a service,
Apps and Platforms
metrics / performance
Native & Extended
Data, Mobile and
Platform Services
App Health Mng,
Load Balancing,
Rapid Scaling,
Application
Network Security
Groups
Automatic AppServer &
OS Configuration
with Buildpacks
(“just push your app”)
Application to
Services Binding
and Access
IaaS Provisioning
& Automation,
Availability Zones
Policy, Identity
and Roles
Management

25. 25© Copyright 2014 Pivotal. All rights reserved.
From Many Touch Points & Products to ONE Platform
• Configuration Management Tools
• Monitoring and APM Tools
• Greater Admin:Server ratio
• Eliminate Application Downtime
• Web Servers & App Servers licenses
• HW Load Balancers
• “Smart” Routers/Switches
• Network Virtualization SW
• DevOps Tools
• Relational DB licenses
• MBaaS providers
• Manual Labor (Tech and Legal)

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Customer Stories

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Cost Savings From Pivotal CF Customers…
DEV AGILITY DEV+ OPS AGILITYIAAS

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Real Estate Analytics Transforms to Software-Driven
Business
Challenge:
• Establish Standards in Data and Infrastructure to better serve
internal customers in achieving software focus
• Combine Disparate process flows in Property management
business
• Automate Online Leasing Process
Solution:
• Leveraged Pivotal Cloud Foundry as development infrastructure,
plans for data lake built on Pivotal Data Suite
• Developed interactive portal for tenants and building managers
to manage properties easily.
• Created Software infrastructure to accommodate leasing
process from Contract sign, through credit check, to move-in.

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Large Publishing House Aims to Become World’s largest Digital
Publisher, Leverages Platform as a Service
Challenge:
• Publishing business is changing rapidly. Goal: become world’s
largest digital publisher
• Desired portability, flexibility in and choice in development and
deployment of technology to support core business abilities
Solution:
• Leveraged Pivotal Cloud Foundry solution provided by FjordIT to
enable “pay as you go” consumption of IT
• Take advantage of significant community momentum around
Cloud Foundry development, providing options in future
deployment
• Sustainable, Green Data Center, hosted within European borders

30. 30© Copyright 2014 Pivotal. All rights reserved.
Large Cable Provider Establishes Modern and Efficient Next-
Generation Platform, Drives out Cost of Legacy Middleware
Challenge:
• Large, complicated Oracle middleware stack was a huge annual
expense
• Interest in evolving to next generation of infrastructure, to be able
to support applications in seamless fashion
• Believer in the virtue of OSS and community
Solution:
• Streamline delivery of applications from Dev, to Test, to production
instances, accelerating innovation
• Deploy seamlessly in cloud-agnostic infrastructure
• Binding of applications to related services with ease
• Open Source heritage will enable flexibility, innovation

31. 31© Copyright 2014 Pivotal. All rights reserved.
Summary
 Software keeps eating
 IT is a competitive advantage
 Operations is the secret sauce
 Continuous Delivery is faster and safer
 Going to need a platform
 Cloud Foundry has industry support
 Pivotal CF, the enterprise platform to unlock the future

32. 32© Copyright 2014 Pivotal. All rights reserved. 32© Copyright 2014 Pivotal. All rights reserved.
Thank You.
Questions?
Dekel Tankel | @dekt | dtankel@pivotal.io | CloudExpo 11/6/14