Chromecast, Google Play, Apple TV, Roku, Aereo: these are just a few examples of next-generation TV. In the last year, nearly two million Americans cancelled their cable TV service. “Cord cutters” and “cord nevers” everywhere are migrating towards new TV options that are not only smarter technology, but also less expensive. This presentation highlights which smart TVs, set-top boxes, streaming sticks and mobile apps are leading the competition, what products should be on your radar, and how consumers today have a lot of options.

1. TOP WAYS TO
WATCH TV IN 2014

2. NEW TV OUTPUTS
“Cord cutters” and “cord nevers”
are redefining the TV landscape.
Driven by flexibility and cost savings,
next-generation consumers
are using:
Smart TVs
Set-top boxes
Streaming sticks
Mobile apps

3. 56%
of broadband
households now
have at least one
TV connected to
the internet 1
62%
watch Net-based
video over a
games console 2

4. 1.8 MILLION
Americans have cancelled
their cable TV service in
the past year 3
15 MILLION
minutes of video were
watched on mobile
devices in 2013 4

5. TOP WAYS TO
WATCH TV IN 2014

6. APPLE TV
Type: Set-top box
Price: $99.00
Features: Connects to any
HDTV, syncs with other Apple
products, Airplay

7. XBOX ONE
Type: Set-top box & gaming unit
Price: $499.99
Features: All-in-one
entertainment console, voice
control, ESPN partnership, single
sign-on

8. ROKU
Type: Set-top box & streaming stick
Price: $49.99 - $99.99
Features: Access to 1000+ channels,
games, remote control mobile app

9. CHROMECAST
Type: Streaming stick
Price: $35.00
Features: Low price point, HDMI port,
controlled by a mobile device, simple

10. NETFLIX
Type: Mobile app /Internet TV service
Price: $7.99 / month
Features: Low price point, robust content
selection, available on any mobile device

11. AEREO
Type: Mobile app / Internet TV service
Price: $8.00 - $12.00 / month
Features: Access to live TV online,
available on any mobile device

12. Let’s Connect!
Be a part of the next-generation
TV revolution.
Sheetal Jaitly
Director of Media, Sports & Entertainment
sjaitly@pivotallabs.com
www.pivotallabs.com

13. SOURCES
1. Pant, Vibha & Michael Greeson. The Diffusion Group. In-Home CE and Home Network Ecosystem – 2013. (April –
June, 2013.) Retrieved from
http://tdgresearch.com/report/in%E2%80%90home-ce-and-home-network-ecosystem-%E2%80%90-2013-2/
2. Eaton, Kit. Fast Company. Stats Hint Smart TVs Twice as Popular as Streaming Boxes. (May 3, 2013.) Retrieved from
http://www.fastcompany.com/3009284/tech-forecast/stats-hint-smart-tvs-twice-as-popular-as-streaming-boxes
3. SNL Kagan. SNL Kagan Releases 2nd-Quarter U.S. Multichannel Subscriber Report. SNL. N.p., 3 Sept. 2013. Web. 28
Nov. 2013. Retrieved from http://www.snl.com/InTheMedia.aspx
4. Research Excellence. TV Untethered: Quantifying Mobile TV Viewing and its Impact. (July 24, 2013). Retrieved from
http://www.researchexcellence.com/documents/misc/TV_Untethered_ARF_AM8_White_Paper_FINAL.pdf