1. A Project On
“MARKET RESEARCH OF NEW PRODUCT”
For the fulfillment of B.Com Degree Sem.-V, Div-A
in the Subject of A.M.M.
Submitted To:-
Department of Management,
Ashvinbhai A. Patel Commerce Collage,
2nd Floor, S.K. Patel Building,
Sector-23, Gandhinagar – 382 023.
Project Guide:-
Prof. Sonal Madam
Ahsvinbhai A. Patel Commerce Collage,
Sector – 23, Gandhinagar.
2. Research Scholars
Sr. No. Name of the Student G.R.No. Roll No.
1 Sakhiya Piyush P. 5330 147
2 Tambadiya Moshin A. 5039 145
3 Sachora ramiz J. 4714 125
4 Sanghariyat Jainafbanu M. 4412 126
5 Prajapati Parth D. 4531 118
6 Prajapati Krunal C. 4532 117
7 Goswami Ronak K. 4529 21
8 Darji Shital N. 4451 10
9 Dave Heli P. 4486 12
10 Thakar Ronak J. 4445 139
3. INDEX
Introduction
Sr. Title Page No.
No.
1 Introduction 1
2 INTRODUCTION OF COMPANY 2
3 INTRODUCTION OF PRODUCT’S 3
-PRODUCTS DESCRIPTION
4 INTRODUCTION OF NEW PRODUCT 4
-ABOUT THE PRODUCT
-LATEST DESIGN
-DURABLE AND RELIABLE
-Fact File
5 Photos 5
6 New Product Development Process 6
1. IDEA GENERATION
2. IDEA SCREENING
3. FEATURES & BENEFITS
7 Questions for market research on a new 7
product
8 OVERVIEW OF NEW PRODUCT LAUNCHES 8
STUDIED
9 Statistical Analysis 9
10 Marketing Research report 10
For New Product
11 CONCLUSION 11
4. INTRODUCTION OF COMPANY
MOKSHA TECHNOLOGY & HAMMER PVT. LTD.
has become a leading manufacturer in field of
construction equipments producing boom
mounted Hydraulic Breaker and Hydraulic
Vibratory Hammer introduces a new generation
and the best solutions of Hydrualic attachments.
MOKSHA TECHNOLOGY & HAMMER PVT.
LTD.exports its products to mainly Central Asia
exports
5. and other more 30 countries such as America,
India, Malaysia, Hong Kong, Thailand etc.
And especially in Central Asia markets, our
products enjoy reputation as a brand
of the highest value.
Our supplying of products in various articles
and excellent quality has given the
trustworthiness and recognition from our
customers and also competitive quality
and best delivery is our company's unique and
outstanding merit not able to be
compared with other's.
We are devoting ourselves to provide you
high quality products and prompt
service and developing new technology
focus on the realization of customer's
satisfaction by manufacturing good
products, which made it possible to acquire
high reputation from worldwide clients and
6. to be best company in the 21st
century.
Our technical engineering and stringent
quality control and more than 17 years
combination of various construction field
experiences in Hydraulic Attachments
help ensure long products life with
consistent high quality output.
We are always thinking of customer side.
Thanks
9. PRODUCTS DESCRIPTION
All products are not only well sold in
China, but also to Southeast Asia, Middle
East, Australia, India, Africa, Europe and
America.
In order to meet the requirement of
international market, FOTMA will strive
to upgrade our products and keep on
innovation so as to provide perfect
products and best service to the
customers both from domestic and
abroad.
10. INTRODUCTION OF NEW PRODUCT
The concept of the high performance
boom-mounted hydraulic hammer was
pioneered by Moksha Construction
Products, LLC. Moksha, which continues
to lead the industry, has combined
performance, efficiency and reliability in
their boom-mounted Sandvik hydraulic
hammers, the Moksha AR Series™, and
the Hy-Ram™ Series breakers to offer
several design advantages over other
hammer manufacturers.
11.
12. Moksha is launching the new T&H
850 hydraulic breaker, which is lighter
than its predecessor but offers better
performance and higher efficiency.
This breaker is 130 kg lighter and its
service weight of 4,100kg enables use of
smaller carriers of 40tonnes to 70tonnes.
"Both in terms of performance and
efficiency, the improvement in
comparison to the predecessor model is
considerable," said product line manager
for hydraulic breakers Gordon Hambac.
"We were able to achieve increases in the
double-digit percentage range."
13. New Product Development Process
1. IDEA GENERATION
I have an idea for a new T&H 850 for huge
construction -I have searched for a
manufacturer, but it seems all roads lead to
other country. So than after I Diagram and
describe our product, keeping all our creativity
channels open. Draw your vision of the idea
before I conduct a product search, so that I do
limit our originality. Graph paper can help the
dimensionally-impaired draw their products in
relative perspective.
14. 2. IDEA SCREENING
A unique, fully patented major safety feature
of the TEFRA Coupler.
The Smart Valve is a simple, patented, totally
effective solution ensuring that the
attachment and release sequence cannot be
started until the Coupler is orientated
towards the operator and close to the
ground. This eliminates the possibility of an
unsafe situation occurring.
The Smart Valves compact design means it
can be totally enclosed within the hydraulic
cylinder at the centre of the Coupler; this
protected position means it cannot be
contaminated.
15. 3. FEATURES & BENEFITS
All units are computer designed and
engineered to meet customer’s specific
applications.
Choose from heavy duty or extra heavy duty
booms to handle hammers up to 4,000
pounds.
Control stations and power units are
matched to the boom, breaker and
application to maximize production.
16. Power packages are available in three
models to suit job applications and
operational needs.
Choose from select hydraulic hammers with
wide ranging breaking forces to provide
outstanding versatility.
Available options include insulated, climate-
controlled, sound-proof cabs; centralized
lubrication systems; and waist-mounted
operational controls.
19. Questions for market research on a
new product
Full Name: _____________________________________________________________________________________
Date of Birth: DD/MM/YY
Permanent Residential address: ___________________________________________________________
Office address: ________________________________________________________________________________
Telephone no (M): ___________________________________ (R) __________________________________
E-mail id: ___________________________________
1. How would you rate the attractiveness of our product?
o Very attractive Attractive
o Neutral Not attractive at all
2. Do you find the product easy to handle?
o Yes
o No
3. How advanced do you find the technology of our
product?
o Very advanced
o Advanced
o Normal
o Not so advanced
20. 4. If you are not likely to use our new product, why not?
o Do not want a product like this
o Satisfied with competing products currently
available
o Cannot pay for a product like this
o Not willing to pay for a product like this
o Other (please specify)
5. What is the least attractive factor about our product?
o Design
o Handling options
o Technology
o Price
o Other
6. Have you used similar product of another brand?
o Yes
o No
7. Do you find the price of the product reasonable?
o Yes
o No
21. 8. How would you rate your experience of using our
product?
o Excellent
o Good
o Satisfactory
o Bad
09. Would you like to use our product again?
o Yes
o No
10. Would you recommend our product to your friends or
relatives?
o Yes
o No
22. OVERVIEW OF NEW PRODUCT
LAUNCHES STUDIED
The new product cases reported on for this study cover a
host of product categories and include such products as
ready-to construction, civil engineering, athletic port and
mines. Over 80% of the launches detailed in this report
occurred in 2000, 2005, or 2010.
Over half (55%) of the new product cases were classified
by the executives as 'entirely new products to the
organization.'
The vast majority of new product cases (87%) relied on
either existing technology or a minor technological
innovation, while only 14% relied on a major technological
breakthrough.
23. Statistical Analysis
5
4
3
2000
2 2005
2010
1 2010
0 2005
T & H 60 2000
T & H 70
T & H 100
T & H 151
The typical study participant has managed new products for
fifteen years and has been personally
responsible for introducing an average of four new products
extensions from planning through market launch.
All statistical significance testing reported in this document has
been performed at the 95% level of confidence, with significantly
higher differences denot by an asterisk (*)
denoted
For clarity, corresponding questions from the survey are listed
below the charts and tables.
24. Marketing Research report
For New Product
MOKSHA TECHNOLOGY & HAMMER PVT. LTD. is one
of the many products having very well export
potential Company. Hydraulic hammers is a
production in seam I aired regions of India, Pakistan,
USA. Etc.
The manufacture of Moksha, being a construction
and civil engineering based industry, has a great
scope for development in a Megacity & country like
India. Hammer is the main raw material required for
the manufacture of construction. This has very
important and vast application in different industrial
areas. It is widely used in Port & mines industries, oil
industries. The industries like Road line business,
Building Makers etc also has application of MOKSHA
Products.
So far as future demand is concerned, are the end
uses industries are growing at a moderate rate.
Therefore in future, it can be assured that there is a
good scope for new investment.
25. CONCLUSION
Hydraulic hammers are used widely now in
construction fields such as road, civil engineering,
port, and mines. How to design them optimally, and
how to control their working and improve working
efficiency are interested to many researchers and
manufacturers. The dynamic characteristics of them
will affect their performance and working efficiency.
To investigate these problems and to improve
efficiency of their analysis, the study is done based
on the software ADAMS. According to working
principle of a hydraulic hammer, a dynamic model of
hydraulic system coupling with mechanical system is
established in ADAMS/Hydraulics here. Some
important and interesting phenomena, and especially
its dynamic characteristics are found by study of
piston motion, oil flow and accumulator pressure in
the hydraulic system, and some important working
parameters affecting the normal working of the
hydraulic system are also found, which can be used
to guide optimal design of hydraulic hammers.
