A brief introduction of Digital Marketing and a major section of SEO

1. Presented By-
Piza Gogoi

2. CONTENTS
• MARKETING
• DIGITAL MARKETING
• SEARCH ENGINE OPTIMIZATION
• SEO - TYPES AND TECHNIQUES
• SEO STATISTICS- HOW IT HELPS TO INCREASE OUR BUSINESS
• GOOGLE KEYWORD PLANNER
• GOOGLE ANALYTICS
• SEARCH CONSOLE

3. MARKETING

4. DIGITAL MARKETING

5. OBJECTIVE OF DIGITAL MARKETING
DIGITAL MARKETING HELPS IN WIDER MARKETING OF
PRODUCTS/SERVICES
• REACH THE RIGHT AUDIENCE
• ENGAGE WITH THE AUDIENCE
• MAXIMIZE RETURN ON INVESTMENT

6. SEARCH ENGINE OPTIMIZATION
SEO IS AN ORGANIC WAY OF RANKING THE SERP PAGE
• HOW SEARCH ENGINE WORKS?
CRAWLING
INDEXING
RETRIEVAL

7. SEARCH ENGINE OPTIMIZATION(SEO)

8. TYPES OF SEO
• WHITE HAT SEO
EG: OFFERS QUALITY CONTENT AND
SERVICES
• GREY HAT SEO
EG: FAKING REVIEWS
• BLACK HAT SEO
EG: COPYING CONTENTS, KEYWORD
STUFFING, CLOAKING

9. TECHNIQUES OF SEO
• ON-PAGE SEO
MEASURES THAT ARE TAKEN DIRECTLY WITHIN THE WEBSITE

10. • OFF-PAGE SEO
MEASURES THAT ARE TAKEN OUTSIDE THE WEBSITE

11. HOW SEO HELPS TO INCREASE YOUR
BUSINESS?
• INCREASES BUSINESS VISIBILITY AND BRANDING
• PROVIDES BUSINESS CREDIBILITY
• HELPS TO INCREASE WEBSITE TRAFFIC
• HELPS TO ANALYZE YOUR WEBSITE

12. SEO STATISTICS
• RANKING:
GOOGLE ACCOUNTED FOR OVER 79% OF ALL GLOBAL DESKTOP SEARCH
TRAFFIC, FOLLOWED BY BING AT 7.27%, BAIDU AT 6.55% AND YAHOO AT 5.06%
GOOGLE RECEIVES OVER 63,000 SEARCHES PER SECOND ON ANY GIVEN DAY
50% OF SEARCH QUERIES ARE FOUR WORDS OR LONGER
• LENGTH:
THE AVERAGE FIRST-PAGE RESULT ON GOOGLE CONTAINS 1,890 WORDS

13. • LOCAL SEARCH:
GOOGLE “NEAR ME” SEARCHES HAVE INCREASED BY TWO TIMES OVER THE PAST
YEAR
30% OF MOBILE SEARCHES ARE RELATED TO LOCATION
• TACTICS:
UPDATING AND REPUBLISHING OLD BLOG POSTS WITH NEW CONTENT AND
IMAGES CAN INCREASE ORGANIC TRAFFIC BY AS MUCH AS 111%

14. GOOGLE KEYWORD PLANNER

15. HOW IT HELPS?
• TO DISCOVER NEW KEYWORDS
• SPY AND SWIPE OUR COMPETITORS KEYWORDS
• CAN USE TO FIND LOCAL KEYWORDS A LOT FASTER

16. GOOGLE ANALYTICS

17. HOW IT BENEFITS?
• NUMBER OF VISITORS VISITED YOUR WEBSITE
• WHICH PAGE IS VISITED MORE
• BOUNCE RATE
• KIND OF BROWSERS
• AVERAGE TIME SPENT

18. SEARCH CONSOLE

19. HOW IT HELPS?
• INDEXING ISSUES
• DUPLICATE CONTENT
• TRENDS AND CHANGES IN SEARCH PERFORMANCE
• MONITOR AND RESOLVE MALWARE OR SPAM

20. CONCLUSION
• HELPS TO INCREASE USERS TRUST
• SEO IS GOOD FOR SOCIAL PROMOTION
• SEO HELPS TO PUT AHEAD OF THE COMPETITION

21. THANK YOU!