A taste of Placemaking
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This document discusses placemaking and urban design. It provides examples of placemaking projects from around the world and discusses how placemaking can provide economic, social and branding benefits to communities. The document encourages taking an experimental and community-focused approach to placemaking, such as through tactical urbanism, in order to create vibrant public spaces. It also emphasizes that interesting places emerge from empowering local communities rather than being developer-driven.
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A taste of Placemaking
- 1. A TASTE OF PLACEMAKING Eat Street Markets, Hamilton, QLD, AUS
- 2. ENABLING Warner Way, Caroline Springs, Melbourne, VIC, AUS
- 3. Howard St, Nambour, QLD,. AUS EMPOWERING
- 4. Angel Place, Sydney City, NSW, AUS PLACE BY PROJECT ▸ Traditionally - incremental and independent projects (urban design) which should enable activities and sense of place.
- 5. ▸ Urban design enables authentic, sustainable and quality places across the range of urban settings Federation Square, Melbourne, VIC, AUS URBAN DESIGN
- 6. Street Scrabble organised by Seattle Department of Transportation (Source: Seattle PI) PLACE ACTIVATION ▸ Popup Placemaking ▸ Lighter, quicker, cheaper ▸ Tactical urbanism
- 7. Surfers Paradise, Gold Coast, QLD, AUS STRATEGIC PLACEMAKING ▸ Larger-scale transformative projects, strategies and activities for a location.
- 8. Lee Harnden, 6 Taylor St, Toowoomba, QLD, AUS CREATIVE PLACEMAKING ▸ Partners from public, private, non-profit, and community sectors shape the physical and social character around arts and cultural activities
- 9. Latrobe Tce, Paddington, Brisbane, QLD, AUS PLACEMAKERS ▸ Day to day activities contribute to creating attractive places
- 10. Wilson Ave, Brunswick, VIC, AUS (Source: http://thenorthsider.com.au/brunswick-brightened-pop-park/) PLACE MANAGERS ▸ Inspiration, coordination and facilitation
- 11. Coronation St, Bardon, QLD, AUS PLACEMAKING ▸ “Placemaking is enabling and empowering people to create attractive places”
- 12. LUCKY IT’S INTRINSIC Urbne Festival, Brisbane City, QLD, AUS
- 13. PLACEMAKING... DOLLARS AND SENSE
- 14. ENTREPRENEUR DRIVEN Section 8 Bar, Tatersalls Lane, Melbourne, VIC, AUS ▸ “Improving social connection is not necessarily hard or costly. In many cases, big returns can come from small outlays.” (Grattan Institute 2012)
- 15. Summer Streets Dumpster Pool, NYC, New York, USA (Source: http://dorishinyblog.com/2010/09/the-long-runs/) REDUCES COSTS – POPUP PLACEMAKING ▸ Open Streets ▸ Play Streets ▸ Build a Better Block ▸ Park(Ing) Day ▸ Guerilla Gardening ▸ Pop-Up Retail ▸ Pavement To Plazas ▸ Pavement To Parks ▸ Pop-Up Cafes ▸ Depave ▸ Food Carts/Trucks ▸ Site Pre-Vitalization ▸ Pop-Up Town Hall ▸ Informal Bike Parking ▸ Intersection Repair ▸ Ad-Busting ▸ Reclaimed Setbacks ▸ Park Mobile ▸ Weed Bombing ▸ Mobile Vendors ▸ Chair Bombing ▸ Micro-Mixing ▸ Park-Making ▸ Camps
- 16. Le Dinner en Blanc, South Banc, Brisbane, QLD, AUS PLACE = FUTURE PROOFING ▸ Ellen Dunham Jones ▸ 77% of Millenniums/Gen Y want to live in urban core ▸ 75% of retiring baby boomers say they want mixed use and mixed age ▸ Combined they represent ½ of the popn in the USA
- 17. THE BENEFITS – UNDERPERFORMING ASSETS Waterworks Rd, Ashgrove, QLD, AUS
- 18. Red Hill Markets, Fulcher Rd, Red Hill, QLD, AUS THE BENEFITS – LOCAL BUSINESS ▸ “improving the pedestrian environment on ten high streets (totalling 24 km) would result in annual public benefits of up to £4.3 million a year“(Grattan Institute 2012)
- 19. THE BENEFITS – BRANDING + PROMOTION Swanston St, Melbourne, VIC, AUS
- 20. PLACES FOR PEOPLE AND TRAFFIC Poynton, Cheshire East, UK
- 21. Curtin University, Bentley, WA, AUS (Photo: Sam Proctor) ISN’T THIS WHAT YOU WANT? ▸ Avoid adverse effects ▸ Doesn't necessarily increase costs ▸ Reduce Costs ▸ Delivers customers value ▸ Pro-development ▸ Delivers broad benefits to society
- 22. BUILDINGS CREATE PLACES Uruk (4,000–3100 BC) Source: http://en.wikipedia.org/wiki/File:Uruk_Archaealogical_site_at_Warka,_Iraq_MOD_45156521.jpg
- 23. THE VILLAIN
- 24. BP City Road, Southbank, Melbourne, VIC, AUS PLACES FOR PEOPLE NOT JUST CARS
- 25. QUALITY PUBLIC SPACE ▸ William H Whyte : “It is difficult to design a space that will not attract people. What is remarkable is how often this has been accomplished .” Melton, VIC, AUS
- 26. IMPORTANCE OF STREETS Swanston St, Melbourne, VIC, AUS
- 27. IMPORTANCE OF STREETS North Tce, Adelaide, SA, AUS
- 28. STREET RETAIL Orion Springfield Town Centre - Springfield, QLD, AUS
- 30. TOWN CENTRES Main Street - Rouse Hill Town Centre, Sydney, NSW, AUS
- 31. TOWN CENTRES Hibberson St, Gungahlin, Canberra, ACT, AUS
- 32. TOWN CENTRES Kelvin Grove Urban Village, Brisbane, QLD, AUS
- 33. Pennyweight Walk, Bendigo, VIC, AUS SENSE OF PLACE Bendigo ▸ 1990's - Streetscape ▸ 2000's - Shared Zone ▸ 2000's - Laneways ▸ 2000's - CBD Plan ▸ 2010's - Place manager ▸ 2010's - Active + Healthy ▸ Built environment +++ features, events, people and activities ▸ Social Fabric ▸ Emerging attributes: opportunity, identity, innovation, creativity, authenticity – more powerful attractors
- 34. Currie St, Nambour, QLD, AUS URBAN DESIGN V PLACE ACTIVATION ▸ Urban design: ▸ The Stage ▸ House ▸ Hardware ▸ New buildings and infrastructure ▸ design ▸ Space ▸ Utilitarian ▸ Experts? ▸ Enables placemaking? ▸ Place Activation: ▸ The Show ▸ Home ▸ Software ▸ Existing buildings and places ▸ Activities ▸ place ▸ Social ▸ People ▸ People watchers?
- 35. THE FRONT DOOR TEST? “Curtin will be a beacon for positive change, embracing the challenges and opportunities of our times to advance understanding and change lives for the better.”
- 36. PLACEMAKING MINDSET Cave painting by Banksy - Leake Street in London, May 2008 - painted over by August.
- 37. Adelaide City, SA, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ breaking the rules. ▸ Rather than applying them.
- 38. James St, Fortitude Valley, QLD, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ creation. ▸ Rather than regulation.
- 39. Rabbit + Cocoon, 23 Hillcrest Parade, Miami, Gold Coast, QLD, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ empowering locals. ▸ Rather than Council (university) decisions.
- 40. Wilson Ave, Brunswick, VIC, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ cooperation. ▸ Rather than working in silos.
- 41. Church St, Dubbo, NSW, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ enabling. ▸ Rather than buying expertise.
- 42. Davies Park Markets, West End, QLD, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ creating experiences. ▸ Rather than building projects.
- 43. Rutledge Ln, Melbourne, VIC, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ supporting street art and graffiti. ▸ Rather than fighting vandalism.
- 44. Good Brew Co, Edinburgh Gardens, Fitzroy North, VIC, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ fast tracking entrepreneurs. ▸ Rather than red tape.
- 45. St Kilda Rd, Melbourne, VIC, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ places for people ▸ Rather than cars.
- 46. The Grounds of Alexandria, Huntley St, Alexandria, NSW, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ being remarkable. ▸ Not just very good.
- 47. Kelvin Grove Urban Village, QLD, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ town. ▸ Not just gown.
- 48. Toastface Gorilla, Grand Lane, Perth, WA, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ ‘gringe’. ▸ Rather then clean and tidy.
- 49. Wilson Ave, Brunswick, VIC, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ supporting social fabric. ▸ Rather than building hard infrastructure.
- 50. Popup Restaurant and Bar, Church St, Dubbo, NSW, AUS (Source: What's On In Dubbo) MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ lighter, quicker, cheaper ▸ Rather than heavy, slow, expensive.
- 51. Chuckle Park, Little Collins Street, Melbourne, VIC, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ doing the story. ▸ Rather than telling the story.
- 52. Albert St Picnic, Brisbane City, QLD, AUS (Source URBNE) MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ taking action. ▸ Rather than writing policy.
- 53. The Goods Line, Ultimo, Sydney City, NSW, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ seeking contradictions. ▸ Rather than striving for consistency.
- 54. South Bank, QLD, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ being prepared to make small mistakes. ▸ Rather than waste time covering them up.
- 55. Caxton St Festival, Caxton St, Brisbane, QLD, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ saying yes, and... ▸ Rather than no or yes, but.
- 56. Queensberry Street,-Carlton, VIC, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places come from... ▸ asking questions... ▸ Rather than providing answers.
- 57. Olive St, Subiaco, Perth, WA, AUS MINDSHIFT: BE THE OPPOSITE ▸ Interesting places are funded by... ▸ many in the crowd. ▸ Rather than institutions.
- 58. George St, Brisbane, QLD, AUS MINDSHIFT: BE THE OPPOSITE ▸ SAFE places come from... ▸ streets which feel chaotic. ▸ Rather than defined.
- 59. PLACEMAKING: CONSIDER THE OPPOSITE Breaking rules Applying them Town Gown Creation Regulation Being remarkable Not just very good Empowering locals Council decisions Grunge Not just clean Lighter, quicker, cheaper Heavy, slow, expensive Supporting social fabric Building hard Infrastructure Enabling Buying expertise Cooperation Working in silos Creating experiences Building projects Prepared to make small mistakes Covering up mistakes Supporting street art and graffiti Fighting vandalism Saying yes, and... Yes, but Doing the story Telling the story Asking questions Proposing answers Taking action Writing policy Chaotic streets Defined Seeking contradictions Striving for consistency Fast tracking entrepreneurs Red tape Places for people Cars Crowd-funding Institutional funding
- 60. RANGE OF INVOLVEMENT Trevor Reddacliff Place, George St, Brisbane City, QLD, AUS ▸ Independent eg popup shop ▸ Approval eg – existing systems eg street tree planting ▸ Support – new systems or staff eg parklets or Food trucks ▸ Partnership – investment eg Festivals in public places or street closure ▸ Leadership – current business with budget requirements eg centre master plan, footpath maintenance or shared street ▸ Influence - delivered by others eg changes to main road
- 61. Adelaide City Walking Tour, Leigh St, Adelaide, SA. AUS HOW ARE YOU CREATING PLACES? 1. Initial (chaotic, ad hoc, individual heroics) the starting point for a new initiative like Placemaking 2. Repeatable – Placemaking is being repeated - effectively 3. Defined - Placemaking is defined and is standard across the organisation 4. Managed – Placemaking is quantitatively managed and reported against agreed metrics. 5. Optimized – Placemaking is optimized and providing competitive advantage to the organisation.
- 62. IN SUMMARY Centre Place, Melbourne, VIC, AUS ▸ Citizens make places ▸ Importance of active streets ▸ Think like a fool
- 63. ▸ Turning a deficit into an asset – brand, experience and income ▸ Many proven options- from simple to complex; short term to long term; or cheap to expensive ▸ Place Branding – vision; offer (diagnosis); proposition; testing; implementation and management. ▸ Enable your team ▸ Empower the locals CURTIN: MANY FACES, MANY PLACES Pitt St, Sydney, NSW, AUS
- 64. Bee Gees Way, Redcliffe, QLD, AUS 1 Placemaking + Urban Design 101 2 Place Values 3 Place Qualities 8 Outcomes 4 Place Typology 5 Place process 6 Place roles 7 Toolkit - placemaking ideas 9/10 Links+ conclusions PROGRAM What+Why How+Who
- 65. PLACE PROPOSAL 1. North Village (The Corso) 2. The Wedge (Atkinson Forum) 3. East Village (The Pines) 4. The Heart (Acceptagon) 5. The Entry (Manning St) 6. Small spaces into Places (empowering)
- 66. Place Immersion: South Bank, Brisbane, QLD, AUS UNLOCK YOUR STREETS AND PLACES ▸ www.placefocus.com ▸ PlacePost – fortnightly enews ▸ LinkedIn ▸ Twitter ▸ Instagram ▸ Facebook ▸ Slideshare ▸ Capacity Building ▸ Be the opposite
Notes de l'éditeur
- I’m grateful to be sharing ideas and information with a University regarded nationally for it’s Place Activation program. Walking around today I’ve seen impressive changes. This afternoon I’m going to share three more ideas to keep you thinking: People making places Importance of streets Think like a fool All three of these concepts are evident in the Eat Street markets in Brisbane. Combining to create a remarkable experience Places are remarkable when we are talking about them – free advertising. But here’s the twist – in order to be remarkable they can’t appeal to everyone. In fact, they might need to really annoy some people. This is one of the challenges in creating attractive places.
- My first of three concepts is People Making Places. Unfortunately this doesn't always occur organically any more. We need to enable citizens. This enabling is what I spend most of my time doing – training, tools, techniques, ideas and information. This is a walking tour of Caroline Springs as part of our Place Creation course and workshop for the local council.
- In order for people to make places we also need to empower them. What do we need to give up in order to empower people? Yes power and authority. As you would appreciate this is hard for my customers who come from government. But it is also hard for property owners, managers and consultants.
- In the past we’ve tried to create places through incremental and independent projects. Delivered by institutions and consultants. We tended to focus on hard infrastructure tools (buildings and landscaping). Unfortunately we left the activation to chance often leaving poor place based experiences. This street art in Sydney is the exception rather then the rule.
- Places like Federation Square are designed with the experience in mind. The urban design supports the on-going place activation.
- Everyday people around the world are jumping at the opportunity to activate their places. Creating unique and remarkable place based experiences. Often through low risk - lighter, quicker and cheaper tools. Which I call popup placemaking and others call tactical urbanism.
- We also need to move from popup to legacy with critical large scale transformative projects. Has anyone experienced Surfers Paradise’s transition from bikies and drugs to high end retail, hotels and transport.
- Other creative citizens are using art and technology to transform spaces into places. First coat Toowoomba was a group of local artists using State Government anti-graffiti money to paint these murals around town. This year owners actually paid for them and they formed the basis of a conference and festival. Not bad for a regional city.
- We are all Placemakers. Simply by occupying a place we are helping to make it. But it’s the day to day activities and decisions of people in this room which can make dramatic differences – either good or bad.
- Some places can’t be left to chance. Place managers are Placemakers responsible for a defined area like Sydney Rd Brunswick, in Melbourne. Perhaps the major difference to a shopping centre or property manager is that they are enabling and empowering the locals to create place. In most places they are Inspiring, coordinating and facilitating citizens and then getting out of the way. In places of significance, like Federation Square, they have a more of a doing role. Insert federation square in the next slide.
- In a nutshell – Placemaking is enabling and empowering people to create attractive places. By the term attractive I mean sticky places which attract people. They don’t all need to be pretty. Any idea what attracted these teenagers to the street around the corner from me? Straight steep surfaces ideas for slalom skateboarding.
- So if that’s Placemaking why do it? Why make better places – make money, have fun and change the world. Places which attract people who often spend money while they are there. There are also broader public benefits.
- Sometimes experiences can be delivered at relatively low cost. In fact, the cheaper they look the better.
- Experiences aren't just delivered by traders - citizens, council’s and government are getting in the act as well.
- And if we thing that place based experiences are cool know – the future is even hotter.
- Place activation is easy to deliver because it often involves converting dead spaces into making assets. Good for users, brand and income.
- Markets aren’t just a trend – we are re-engaging methods of exchange utilised for 1000’s of years.
- It also contributes to branding and promotion.
- And It’s not anti car.
- For more than 5,000 we have been building towns like Uruk where buildings are designed to create public streets and places. This could be an ISIS chopper readying for demolition. What, other than ISIS, has impacted on this in the last 50 years?
- It's all about quality public space - which can affect the way people feel. “We shape our buildings; thereafter they shape us”. Winston Churchill
- Streets have and will continue to play a critical role in our places. Inner city Universities have been getting better at designing buildings to support streets.
- Creating alternatives experiences to the campus model.
- Shopping centres are converting to a street based model. Supplying alternative experiences to the air-conditioned mall.
- Of course the Americans are doing more than a refurb.
- In Australia new town centres are dramatically moving away from the shopping centre form. Retail as well as commercial, residential and community uses. Although it seems that these are driven my government rather than industry. With Landcom playing a key role at Rouse Hill.
- ACT Government in Gungahlin
- And in Kelvin Grove, Brisbane, a joint venture between Department of Housing and QLD University of Technology. These markets demonstrate that making places is more than buildings and trees
- We like the little things in our places too
- What challenges is this embracing? Climate change Air quality Traffic accidents Decreasing university investment Decreasing student numbers on campus Increasing obesity Increasing social isolation
- Perhaps its as ‘simple’ as a change in our mindset - easier said then done.
- One way to shift your mind set it to think like a fool. The court jestor was used jokes to get the king or queen to think differently. In some instances it might be about doing the opposite of conventional wisdom.
- This is the range of involvement I have developed with Council’s . It shows the range of involvement in citizens in Placemaking. It’s harder for a university campus as the places have traditionally been privatised. This is a challenge worth taking on.
- UDC1FULL.pdf
- This is what we’ll get through with yous staff over the enxt two days
- It’s not training though. We’ll be workshopping proposals for these places.