Carrying tablets (with ability to connect with Wi-Fi networks) and
Smartphones (with unlimited data plans), the new era of buyers
continue to experience as well as facilitate a major shift in the
They now shop at any time, from any place in an a great deal
with more convenient manner than they would do using
In a nutshell, customer conduct has changed significantly
and the credit for this is shared among brilliant gadgets and
platforms like Mobile search engines, Social Media and
Mobile advertisers keenly tackle the power of mobile devices
and advertising strategies for every useful mobile destination.
To keep the purchasers associated the entire day along Mobile
Advertising helps the brand to be connected with their potential
Nearly 65% of the adults in USA now own Smartphone devices.
Ecommerce website claim to receive nearly 51% traffic from
More than 60% of the consumers’ digital time is spent on
Mobile has effectively surpassed desktop in terms of internet
And then there are popular buzz words like ‘mobile-only’ and
‘mobile-first’ making the rounds.
These are only clear flags that purchasers keep on expanding
their reliance on mobiles and Mobile Ads at different stages of
the buying process.
In-App Marketing: Mobile applications, particularly the gaming
applications, guarantee the most visible space to place and
promote mobile ads.
Mobile Search Ads: The desktop search ads hold greater
significance when refurbished into mobile search ads with
additional features like click-to-call.
SMS: Nearly 65% of mobile users confess to make mobile
purchase after receiving highly relevant ads via short message
Multimedia Rich Ads: Mobile pictures and features ads have
quite recently begun making the buzz and have long way to
QR Codes: With a tendency to make high interest, QR codes and
mobile tags don’t go unnoticed.
Location-based Ads: Reaching consumers when they are in or
around a store is the trendiest way to influence their buying
Social Media Ads: Mobile social media sites and apps permit
seamless integration of ads, enhancing their visibility to the
By Creating Awareness: Mobile users get acquainted with
products and solutions accessible to address their issues by
acquiring data utilizing mobile internet.
By Facilitating Research: They don't have to wait for getting in
front of desktops to research about products, read reviews and
analyse prices. Presently the exploration is readily available at
With Correct Timing: Sending rebate offers and appealing deals
to buyers' mobiles when they are on move; on the way to
marketplaces; searching for stores in a particular area and so on.
With In-store Engaging: Once a shopper enters a store, QR
codes, promotional offers, in-app ads and different mediums
can be put to play to generate interests in minds of the
Promoting Post-purchase Behaviour: Allowing customers to
impart their experience and collecting feedback with others
using social media apps.
The consumer behaviour is extremely unpredictable and their
buying decisions are no easy to influence. In such a scenario, mobile
marketing continues to prove its competence over the traditional