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Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi

The latest in content marketing research; how B2B companies and those that target engineers can leverage content marketing to find and retain more customers; great content marketing examples in action.

Visit http://www.controleng.com/events-and-awards/marketing-to-engineers/content-marketing-strategy-giving-away-your-secret-sauce.html to download the slides in pdf format, and to watch the recorded presentation.

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Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi

  1. 1. @juntajoe Content Marketing Giving Away Your Secret Sauce Joe Pulizzi Founder, Content Marketing Institute
  2. 2. @juntajoe Joe Pulizzi (@juntajoe)
  3. 3. @juntajoe
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  8. 8. @juntajoe Search Engine Optimization Lead Generation Social Media STORYTELLING
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  13. 13. @juntajoe I see the future and it is ____________
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  25. 25. @juntajoe 54%Increasing
  26. 26. @juntajoe Why Are We Here? Just 36% believe their content marketing is effective
  27. 27. @juntajoe Our Biggest Content Marketing Challenge • Producing Enough Content • Producing the Kind of Content that Engages
  28. 28. @juntajoe THE PROBLEM WITH WHAT?
  29. 29. @juntajoe
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  33. 33. @juntajoe WHY?
  34. 34. @juntajoe Search Engine Optimization Lead Generation Social Media Content Marketing Mission
  35. 35. @juntajoe Why?
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  45. 45. @juntajoe Why?
  46. 46. @juntajoe Why? Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
  47. 47. @juntajoe Why? Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience
  48. 48. @juntajoe Story Explosion
  49. 49. @juntajoe Highly Atomized Within 5 Key Topic Areas At least 20 unique pieces of content for each of 100+ keywords per year.
  50. 50. @juntajoe Managing the Process
  51. 51. @juntajoe The Content Marketing Team Typical roles within your existing team… Chief Content Officer Managing Editors Content Producers Chief Listening Officers Content Creators
  52. 52. @juntajoe Social Media Public Relations Marketing Email Mobile Search
  53. 53. @juntajoe Leveraging Employees in Content Creation
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  58. 58. @juntajoe AWARENESS SEO NURTURING LEAD NURTURING PUBLIC RELATIONS EMAIL CRM / SOCIAL LOYALTY PROGRAM CUSTOMER EVENTS
  59. 59. @juntajoe Building a Following through Content & Community
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  65. 65. @juntajoe A Rising Tide Lifts All Ships
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  67. 67. @juntajoe Define Your Hit List of Influencers
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  71. 71. @juntajoe Get Uncomfortable: If you don’t feel like you are going to run off the road, you are not driving fast enough. http://taylordowns.com
  72. 72. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on Twitter Week of Sept. 9, 2013 CLEVELAND, OH

The latest in content marketing research; how B2B companies and those that target engineers can leverage content marketing to find and retain more customers; great content marketing examples in action. Visit http://www.controleng.com/events-and-awards/marketing-to-engineers/content-marketing-strategy-giving-away-your-secret-sauce.html to download the slides in pdf format, and to watch the recorded presentation.

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