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Marketing & Engineers
Brit Buchanan, Leonard Salamida
“We cannot solve our problems with the
same thinking we used to create
them."
-Einstein
“Marketing is too important to leave to
the marketing department.”
-David Packard, HP
“Marketing is a contest for people's
attention."
-Seth Godin
Engineering
• Data
• Evidence
Summary
Marketing
• Educate Marketing on
Technical Jargon
• Present the concept and
idea, no...
Integrating the Marketing and Engineering Points of View in Marketing Communications
Integrating the Marketing and Engineering Points of View in Marketing Communications
Integrating the Marketing and Engineering Points of View in Marketing Communications
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-Eliminating bias and jargon from marketing communications
-Understanding how engineers create and understand communications
-Communicating with the B2B buyer

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Integrating the Marketing and Engineering Points of View in Marketing Communications

  1. 1. Marketing & Engineers Brit Buchanan, Leonard Salamida
  2. 2. “We cannot solve our problems with the same thinking we used to create them." -Einstein
  3. 3. “Marketing is too important to leave to the marketing department.” -David Packard, HP
  4. 4. “Marketing is a contest for people's attention." -Seth Godin
  5. 5. Engineering • Data • Evidence Summary Marketing • Educate Marketing on Technical Jargon • Present the concept and idea, not just technical details

-Eliminating bias and jargon from marketing communications -Understanding how engineers create and understand communications -Communicating with the B2B buyer

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