Learn how to use Deezer and Spotify platform to highlight your music content. How to create Deezer and Spotify Apps? What are the 5 points to take into account for a good label application?

1. Deezer and Spotify
for brands and labels

2. Streaming platforms
Deezer/Spotify

3. Figures about the two world leaders
SPOTIFY
24 million active users worldwide
6 million paying users worldwide
More than 20 million tunes
3.8 M Facebook fans
600 000 followers on Twitter
Spotify is available in 32
countries
DEEZER
12 million monthly unique visitors
worldwide
5 million paying subscribers
worldwide
Access to 30 million tunes
2.5 M Facebook fans
800 000 followers on Twitter
Deezer is available in 182
countries

4. Principal features of the two streaming leaders
FUNCTIONALITIES RECOMMENDATIONS CONTENTS
Search engine
Playlist creation
Radios
Editors’ picks
Users’ listening &
favourites
Friends’ suggestions
Biographies
Reviews
Concerts dates

5. The applications on
Deezer/Spotify

6. History of integrated applications
for Spotify and Deezer
November
2011
Launch of Spotify
Apps
May
2012
Second launch
with 11 new
applications

7. November
2012
Launch of
Studio Deezer app
May
2013
Launch of Studio
Deezer app on
Android
December
2013
Launch of Studio
Deezer app on iOS

8. Studio Deezer’s web and mobile app: Store specialized in apps

9. Integrated applications on the Desktop version of Spotify

10. Deezer/Spotify apps are on for good!
Spotify // 100+ available apps (desktop only)
• 1500 years of music played in 3 months via Spotify apps
• 100 000 publications of lyrics by Spotify users on TuneWiki
• 3.5 million of playlists created by MoodAgent’s app each week
Deezer // 100+ apps available on the studios
• More than 100 000 games played on Askking Music (music quizzes)
• 10k of additions in bookmarks guaranteed for labels and artists during the month of the
launch
• The 3 great catalogues from classical music world are represented (Deutsche Grammophon,
Essential Classics, Harmonia Mundi)

11. Applications available on Deezer/Spotify
These applications are free and integrated into Deezer and Spotify.
They are created in order to be complementary to the music tunes offer and they are
available to the whole group of both platforms users whether they are free or paying
users.
The applications provided by Deezer and Spotify’s services offer many varied
functionalities :
Music
recommendations
Direct playlist
sharing
Thematic
applications
Labels
applications
Artists’
applications
Album reviews
Music dating
Live Experiences

12. Music
recommendation
Looking for new artists
or new songs to discover
can be hard to do when
using only the streaming
p l a t f o r m s ’ s e a r c h
engine. That is why
Deezer and Spotify offer
applications which main
goal is to recommend
music to the user. The
recommendation can be
personalized depending
o n w h a t h e o r h i s
friends have listened to
(LastFM Application), or
a l s o e d i t o r i a l i z e d
(Shuffler Application).

13. Music recommendation

14. Playlists creation
&
Live experiences
C r e a t i n g p l a y l i s t s
r e q u i r e s t i m e a n d
creativity. That is why
some applications are
specialized in doing
this job for users and
suggest them to listen
t o c o l l a b o r a t i v e
playlists in real time
(Soundrop Application)
or suggest thematic
playlists which are
likely to correspond to
every moments of the day
and to all situations
(Digster Application)!

15. Playlists creation

16. Live experiences

17. t
Thematic
applications
For people who are fan
of a special type of
music or whether users
simply want to discover
a new style, there are
thematic applications
which permit to discover
a n d d e e p e n o n e ’ s
knowledge in a music
type!

18. Thematic applications

19. Artists’
applications
Thanks to a dedicated
application, an artist
or a music group can go
further than just his
own artist profile on
Deezer or Spotify. For
some of them, it even
r e p r e s e n t s a m i n i -
website mixing photos,
v i d e o s a n d g a m e
contents!

20. Artists’ applications

21. Album
reviews
Reading an album review
while listening to it to
compare your opinion
with the expert’s? That
is now possible thanks
to Pitchfork and Rock
Sound applications for
example. The only thing
left to do is to give
users the possibility to
publish their own review
in turn!

22. Albums reviews

23. Music dating
Having the same tastes
in music is a guarantee
for sharing a common
discussion topic. So why
not offer a service
which would allow us to
connect to users who
listen to the same music
as we do?
That is what Tastebuds
a n d M o o s i f y a r e
offering.

24. Music dating

25. Focus on label applications

26. The entire catalogue of your label may be distributed
via Deezer/Spotify… (which is good)

27. …but scattered within a catalogue of millions of tracks!
(which is a shame)

28. THE SOLUTION?
Creating a unique corner for your music catalogue!
Example of the Deezer and
Spotify Deutsche Grammophon Apps

29. Labels applications

30. 5 points to take into account
for a good label application

31. 5 points you must not forget
for a good integration of your app
1– LISTENING
Provide
musical
content
in 1 click
2– ADAPTATION
Offer
a new way of
discovering your
catalogue
3- DATA COLLECT
Enrich your CRM
base with
information
collected through
the app
4– INVOLVEMENT
Make
personalized
content creation
easier
5– SHARING
Optimize
the social
sharing
of the
app

32. Listening
It is important to be
able to offer a musical
experience to your users
as soon as they arrive
on the application.
Providing music in 1
click permits to let the
user enter directly your
label’s musical universe
and encourages him to
s t a y l o n g e r o n t h e
application.

33. Adaptation
“When in Rome, do as
Romans”… but in your own
way!
T h e h e a r t o f t h e
a p p l i c a t i o n i s t h e
l i s t e n i n g a n d t h e
musical discovery of
your catalogue but also
remember to adapt it in
order to offer a new way
of browsing. In this
way, the application
brings a real added
value compared to the
o t h e r s t r e a m i n g
platforms’ native tools.

34. Data collect
Get the most of your
a p p l i c a t i o n b y
collecting information
about your users and
therefore, enriching
your database.
You can opt for forms to
fill in or you can use
permissions request that
D e e z e r a n d S p o t i f y
provide in order to give
you access to requested
users’ data and let you
use them.

35. Involvement
Give your user the
possibility to also
become actor of the
application.
It can take several
forms such as a TOP
5 to submit or even
the creation of a
c o l l a b o r a t i v e
p l a y l i s t f o r
example.
T h a t i s w h a t
several sports club
a r e o f f e r i n g t o
their supporters so
as to define the
musical atmosphere
of a stadium in a
collaborative way.

36. Sharing
Encourage your users to
share your application
through their favorite
networks and make it
easier for them to do
so.
A simple proposal of
s h a r i n g o n s o c i a l
networks can work very
well. As well as more
developed mechanics of
games and challenges
between friends within
t h e a p p l i c a t i o n s ,
encouraging the user to
invite his friends for
example.

37. What is the impact of your app
on your catalogue?

38. Monitor the important metrics for the analysis of the application’s impact on
your catalogue’s discovery
Identify and monitor the relevant metrics for your application:
- Number of daily active users
- Number of streams performed via the application.
This data is available directly through streaming platforms.
You can also integrate your own monitoring tools yourself (ex: google analytics) to narrow
the monitoring of your application:
- Most clicked sections
- Time spent on the application
- Traffic sources
Source : Deezer App Insights

39. NEW FEATURES ON DEEZER
Remind your users to come back to
consume your contents

40. Deezer answers the following issue:
How to reach my users within Deezer
to make them come back to my application?
January
2014
Launch of
applications’
notifications
Q1
2014
Launch of App
cards pushed by
the developers
themselves

41. Use notifications to make your users come back
The apps notifications give you the possibility, under the application name, to indicate
that a new content is available in your application and to encourage users to come back.
When to use them?
When a new content is made available in your application.
Who can receive them?
Users who added your application in their bookmark.
Where do they appear?
In the Apps menu of bookmarked applications and in the activities feed on the right of the
screen.
Source : Deezer

42. Use the Apps cards to be visible on the homepage
Source : Deezer
The Apps cards give you the possibility to publish as an application in the Deezer homepage
feeds of your users.
When to use it?
When a real new feature is available in the application.
Who can receive them?
Users who added your application in their bookmark.
Where do they appear?
On the Deezer homepage feed in the « Exploring » section.

43. Ready to highlight your catalogue?
Contact us!

44. Ifyouhaveanyquestions,
donothesitatetocontactus
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