PlayScience Forham Millenial Parents & Tech March2014

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Presentation by Dr. J. Alison Bryant, CEO & Chief Play Officer, at Fordham University about how Millenial parents are using tech to make their lives better and easier, and engage with their families.

Technologie

Millenial Parents
& Technology
Graphic: Carlos Monteiro/AdWeek

Graphic: Carlos Monteiro/AdWeek

We are an insights, strategy and product group
that empowers organizations to better understand
and engage kids, families, the next generation of
consumers and their communities.
INTRODUCTION! WHO WE ARE!

INTRODUCTION! AREAS OF FOCUS!
We connect the dots!
Print &
Digital PublishingCable, TV & Film
Non-profits &
Associations
Real World &
Digital Integration
Digital Entertainment &
Consumer Products
Education &
Global Citizenship

MILLENIALS! MULTIPLATFORM MOMS!
Gaming is
“me” time
Spend money on apps if they:
1) Make my life easier
2) Help my kid in school
Use social media to
crowdsource
parenting tips
Most mobile
shop

MILLENIALS! DIGITAL DADS!
Spend money on apps if they:
1) Enhance their experience
2) Foster creativity & success in
their kids
Want more
gaming
“we” time
Want to be
spoken to as
Dads
Primary tech
decision
makers

MILLENIALS! PERSONALIZED PARENTING!
1/2 have
wearable
tech
Gaming is
family
entertainment
Consider
their smart
phones non-
negotiable
Use SVOD
services for
them and
their kids “Binge
watch”
differently
Prefer
crowdfunding
& tech-based
donations

LET’S! PLAY!
Dr. J. Alison Bryant
Co-CEO & Chief Play Officer
Alison@PlaySciencelab.com

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PlayScience Forham Millenial Parents & Tech March2014

1. Millenial Parents & Technology Graphic: Carlos Monteiro/AdWeek Graphic: Carlos Monteiro/AdWeek

2. We are an insights, strategy and product group that empowers organizations to better understand and engage kids, families, the next generation of consumers and their communities. INTRODUCTION! WHO WE ARE!

3. INTRODUCTION! AREAS OF FOCUS! We connect the dots! Print & Digital PublishingCable, TV & Film Non-profits & Associations Real World & Digital Integration Digital Entertainment & Consumer Products Education & Global Citizenship

4. INTRODUCTION! APPROACH! We employ an interdisciplinary, consumer-driven approach to brand, product and business building – based on our unique breadth and depth of experience, perspectives and network. Product Road-mapping Multi-platform Development Product Testing UI & UX Design Monetization Instructional Design & Evaluation Brand & Franchise Creation Brand Expansion & Re-positioning Curriculum Development & Integration Youth & Family-Targeted Content Development Product Strategy & Development Qualitative & Quantitative Research Global Consumer & Audience Panel Biometric Testing Consumer Insights & Trends Consulting Insights Programs & Innovation Workshops Research, Insights & InnovationBrand & Content Development Strategic Development Partnerships & Distribution

5. MILLENIALS! MULTIPLATFORM MOMS! Gaming is “me” time Spend money on apps if they: 1) Make my life easier 2) Help my kid in school Use social media to crowdsource parenting tips Most mobile shop

6. MILLENIALS! DIGITAL DADS! Spend money on apps if they: 1) Enhance their experience 2) Foster creativity & success in their kids Want more gaming “we” time Want to be spoken to as Dads Primary tech decision makers

7. MILLENIALS! PERSONALIZED PARENTING! 1/2 have wearable tech Gaming is family entertainment Consider their smart phones non- negotiable Use SVOD services for them and their kids “Binge watch” differently Prefer crowdfunding & tech-based donations

8. LET’S! PLAY! Dr. J. Alison Bryant Co-CEO & Chief Play Officer Alison@PlaySciencelab.com

PlayScience Forham Millenial Parents & Tech March2014

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