How to monetize smartphone users?

1. www.playtomax.com
HTML5: How to monetize mobile
subscribers?

2. www.playtomax.com
Mobile operator’s portal
Users got used to consuming content via mobile
operator’s portal. Ringtones, wallpapers, horoscopes,
music, news… games!

3. www.playtomax.com
Content consumption
But consumption has changed because of growth of smartphones*:
• The total number of smartphone users over the world has risen from 1.31
billion in 2013 to 1.63 billion by the end of CY2014. A growth rate of 32.4%
• 2 of every 5 mobile owners will own a smartphone in 2015.
• Within the coming four years, almost half the mobile users will own
smartphones. After that feature phone users will become a minority.
*Source: eMarketer, Dec 2014

4. WAP vs HTML5
• There are billions of Devices which are supporting WAP right now. Basic
problem is that you have to fine tune your mobile website for each device
so that it displays well on it.
• Low speeds, security, and very small user interface in WAP portals.
• Most users have a difficult time typing, connecting and entering information
when initially using WAP technology.
• Clearly HTML5 is the future with the rise of smartphones, and touch friendly
phones.

5. www.playtomax.com
HTML5 gaming solution

6. www.playtomax.com
Customized game section
• We provide your brand with a
true cross platform solution
for every device, screen and
operating systems.
• 90+ games
• 3-5 new games each month
• You can choose from
different skins.
• We guarantee the support of
the main versions and
updates of operating
systems.

7. www.playtomax.com
Users subscribe to
have an access to
more than 90 games.
New games each
month!
Monetization model: subscription

8. www.playtomax.com
Monetization model: advertising
Ingame ads:
• user-friendly
• high rates
• different ad formats

9. www.playtomax.com
Cross-platform – one solution for almost all of your
users, no matter what device/OS/browser they use
(Android Phones, iPhones, Windows Phones)
No downloads
High quality and productivity
Constant support of updates of main OS versions
Advantages

10. www.playtomax.com
About us

11. www.playtomax.com
We’re the team of professionals with
more than 8-year experience in game
development and one of the leading
companies in the HTML5 gaming market.
You may know us previously as TrueToken.
We changed the company’s name, but
our goals remain the same - to create the
most captivating high-quality games and
develop advanced technologies in the
market of HTML5 mobile gaming. We are
focusing on the development of highly
productive cross-platform browser games
as a universal solution for the market and
have already achieved great results in this
direction.

12. www.playtomax.com
• Over 4 years of experiences in HTML5
• Over 200 games developed
• Over 90 titles in game catalogue
available for licensing, and it is
constantly increasing.
• Our own framework that provides
high-productivity on mobile devices
• Personal approach for each client:
choose the business model that suits
you better
• Constant technical support

13. www.playtomax.com
Gaming content examples

14. www.playtomax.com
Premium game example: Farm Frenzy
Partner: Alawar
Type: game porting to HTML5, exclusive distribution
Category: Simulator
Game URL:
http://playtomax.com/games/Farm-Frenzy2/

15. www.playtomax.com
Premium game example: Day D Tower Rush
Partner: 8floor
Type: game porting to HTML5, exclusive distribution
Category: Defense
Game URL:
http://playtomax.com/games/dino_rage/

16. www.playtomax.com
Premium game example: Toy Defense
Partner: Melesta
Type: game porting to HTML5, exclusive distribution
Category: Defense
Game URL: http://playtomax.com/games/Toy-Defense/

17. www.playtomax.com
Premium game example: My Kingdom For The Princess
Partner: Nevosoft
Type: game porting to HTML5, exclusive distribution
Category: Resources Management
Game URL: http://playtomax.com/games/My-
Kingdom-For-the-Princess/

18. Own content example: True Hero
Type: HTML5 game
Category: Arcade
Game URL:
http://playtomax.com/games/True-Hero/

19. Own content example: Sumo Up
Type: HTML5 game
Category: Arcade
Game URL:
http://playtomax.com/games/sumo_up/

20. Own content example: Jetpack Escape
Type: HTML5 game
Category: Arcade
Game URL:
http://playtomax.com/games/Jetpack-Escape/

21. www.playtomax.com
Own content example: Darwinism
Type: HTML5 game
Category: Puzzle, Match 3
Game URL:
http://playtomax.com/games/darwinism/

22. www.playtomax.com
Own content example: Save Planet
Type: HTML5 game
Category: Shooter, Arcade
Game URL:
http://playtomax.com/games/save_planet/

23. www.playtomax.com
Own content example: Vampirizer
Type: HTML5 game
Category: Puzzle, Remover, Physics
Game URL:
http://playtomax.com/games/vampirizer/

24. www.playtomax.com
AND MANY MORE

25. www.playtomax.com
Alexander Gorodenchuk
CEO
gd@playtomax.com
+38 (063) 317-66-88
Skype: liksar3
Olga Khomenko
Co-founder
olga@playtomax.com
+38 (063) 218-86-40
Skype: xoxomikadze
PLAYTOMAX LTD
Ioanni Kondylaki ,8 Istra Court,
1st floor,Flat/Office 101
Limassol, Cyprus