1. January 12, 2009
Presented by:
Jean Davis
Co-Founder, Conversition Strategies

2. Market Need Assessment
• Twitter has grown exponentially over the last two years
• There are now as many as 35 million people providing opinions freely on Twitter, 25
to 30 millions tweets per day, as much 1.5 million per hour
• Businesses are now starting to recognize the need to understand this phenomenon
and incorporate opinions from Twitter in their corporate and marketing strategy
planning
• Clients need tools to receive sentiment information in a timely and meaningful way
so appropriate action can be taken quickly
• Currently, the industry has too many counting tools – “Data Dump”
• Confusion results about which information is usable and what conclusions can be
validly drawn
• Need a structured, scientific and analytical tool
| Research Evolved

3. Competitive Landscape
Main Twitter Based Competitors
• Twendz Pro - Monitors tweets based on sentiment and influence
• TweetTone - Monitors tweets based on their emotional content
• PeopleBrowsr - Provides brand analyzer as part of a larger suite of tools
Others competing in this space:
• Scoutlabs - Monitors buzz and sentiment across the web
• ViralHeat - Monitors buzz and sentiment across the web
• Trendrr - Tracks social data sets in real-time
| Research Evolved

4. Product
TweetFeel Biz analyzes, trends and compares “Twitter”
conversations for brands and services.
Avalaible in “Freemium” and Paid versions.
| Research Evolved

5. What is TweetFeel Biz?
• Real-Time Twitter Sentiment
• Machine Learning based on Twitter Chatter
• Sentiment Trending & Comparison, & “tweet share”
• D.I.Y. Scoring on the fly
• Story Teller Unique to Client Needs
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7. Screenshots
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8. Screenshots
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9. Screenshots
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10. Screenshots
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11. Screenshots
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12. Competitive Advantage
• Experts in full arena of sentiment analysis and quantitative
research
• TweetFeel sentiment engine focused on analyzing the unique
way people communicate on Twitter (140 characters)
• Focused on relevant tweets = No Data Puking
• Simple user interface
• Rigorous data cleaning process
• Flexibility that allows users to refine their own data sets
| Research Evolved

13. Client Base
Three Targeted Groups:
1. PR/Advertising Companies
2. Companies using Twitter as a marketing/ communication
tool
3. Entertainment and media companies
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14. Management Team
Jean Marie Davis, Co-Founder
• 25+ years in the marketing research industry, Global management experience with proven online
leadership skills
Tessie Ting, Co-Founder
• 25+ years in marketing research, specializing in global Operations Management, widely recognized for
strong organizational and people skills
Annie Pettit Ph.D., Research Science
• 15+ years of supplier side online market research experience, advanced knowledge of descriptive,
exploratory and confirmatory statistics, psychometrics, research design, survey design, and data quality
Andres Burgos, Interactive Media
• 10+ years in market research
• Has created online concepts since 2001
Matthew Ronco, Sales & Client Service
• 10 years building start-ups
• Full Service market research background
| Research Evolved

15. Business Development Plans
• API Development
• Data Collection Improvements
• Scaling and Performance
• Sentiment Engine Enhancement
• Partner with Twitter Clients and Other Applications
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16. Thank You
Jean Davis 631-838-6460
@JeanMarie50 jean@conversition.com
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