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MSC MALAYSIA CLOUD INITIATIVE 
ISV BRIEFING 
21 AUG 2014
Cloud Trend and Business Model 
1 
MSC Malaysia Cloud Initiative – Framework - Progress 
-Programmes 
2 
Agenda
The global cloud computing market is growing at a fast pace 
•Worldwide spend on Cloud Computing grows from USD3 Billion in 2008 to USD 160 Billion 2020 (Frost & Sullivan, 2011) 
•34% of Organizations put Cloud as Top Priority, 41% committed to increasing Cloud Budget (Frost & Sullivan, 2011) 
•Malaysian cloud business is growing at an average of 53% year-on-year (YOY) – poised to generate revenue to a total of RM1.5B by 2015 (IDC, 2012). 
•30% of MSC Malaysia Cloud ISVs’ 2013 revenue contributed from cloud solutions ** 
Move ICT companies to provide cloud solution - WHY?
ICT Providers can Grow or Defend their business Grow Strategy: 
•To boost profits with a SaaS (Software-as-a-Service) version of an existing app 
•Profitably enter a new market by creating a SaaS app Defend Strategy: 
•Competitors are succeeding with SaaS alternatives to their apps and rapidly gaining market share 
Move ICT companies to provide cloud solution WHY? – CONT’ 
ICT 
Cloud 
Grow 
Defend 
# 
Focused SME SubSectors (2014) 
# of SMEs 
1 
Retail Trade 
231,159 
2 
Food and Beverage 
142,721 
3 
Accommodation 
2,817 
4 
Land Transportation 
37,566 
TOTAL 
414,263 (64.25% )
Cloud Trend and Business Model 
1 
MSC Malaysia Cloud Initiative – Framework - Progress 
-Programmes 
2 
Agenda
Objective: To develop a conducive Cloud Computing ecosystem in MSC Malaysia 
What We Do? 
1.Build a community of Infrastructure, Platform and Software-as-a-Service companies to capitalise on market growth potential. 
2.Build the supply-demand ecosystem 
MMCI
MMCI - Framework 
Data Centers 
Infrastructure as a Service (IaaS) 
Network 
Facility Management/Service Management 
Platform as a Service (PaaS) 
Software as a Service (SaaS) 
Security 
Service Management 
Cloud Brokerage Platform 
Domestic Market 
SME 
Large Enterprise 
Individual 
GLC 
Portal Service 
Self-Service Portal 
Identity Management 
Monitoring & SLAs 
E-Marketplace 
Administration Portal 
ISV Portal 
Marketing & Billing 
Service Catalog 
Security 
Integration Service 
Support Service 
Cloud Connectors 
ASEAN Market 
Global Market
Application 
(SaaS) 
Platform 
(PaaS) 
Infrastructure 
(IaaS) 
Cloud-based applications delivered as a service based on SME’s needs 
Application development and deployment platform delivered as a service 
Server, storage and network capacity with associated software delivered as a service 
Developed via cloud partners 
MMCI - Community
MMCI 
Cloud Partners 
Independent Software Vendors (ISV) 
1.Cloud On-boarding 
2.SaaS Acceleration 
3.Cloud Nurturing 
Programs : 
Small and Medium Enterprise (SME) 
SME Cloud Adoption 
Program: 
MSC Malaysia Cloud Ecosystem
MSC Malaysia ISVs on Cloud 
LEARNING MGT / HRM 
CRM 
ACCOUNTING 
E-COMMERCE / RETAIL 
MOBILE / CONTENT 
PROCUREMENT 
ERM / ERP 
Others
Access to training, support, testing and Proof-of- Concepts 
 Hands-on training for developers , clinic with experts and development tools 
* RM15K + RM15K- worth of IaaS/ PaaS, Starter development Kit, Training and Consultancy from Technology Partners 
“A program to quicken the transition to cloud with comprehensive training, trials, POCs and hands-on assistance” 
* Subject to change 
MMCI – Cloud On-Boarding
MMCI – Cloud Acceleration 
* RM15K + RM15K- worth of IaaS/ PaaS, GTM from Technology Partners 
“A program designed to accelerate and sustain the deployment of SaaS to the market ” 
* Subject to change
Market Access 
•Increase exposure - Go to oversea market 
•Improve online presence of ISVs – leverage on online channel 
Cloud Brokerage 
•Promote and drive cloud marketplace or cloud brokerage service 
Knowledge / Talent 
•Certification 
•Training and Coaching 
Product 
•Revenue model 
MMCI – Nurturing
Who can Apply? 
MSC Malaysia-Status Company 
Majority locally-owned 
Subscription with MDeC SaaS Acceleration Programme Partner 
Have not participated in the program before 
Completed SCORE+ 
Completed AQIR 
SaaS solution must be an MSC Malaysia approved activity
How to Apply? 
Select Cloud Partner 
Prepare and Submit Documents 
•ISV Application Form 
•ISV Profile 
•Form 9, Form 24, Form 44, Form 49 and M&A of the company 
•SaaS Solution Brochure 
Complete AQIR and SCORE+ 
Cloud Partners
UPCOMING PROGRAMS
2014 MSC Malaysia 
Cloud Conference 
‘Cloud is Here to Stay’ 
Venue : A Loft Hotel, KL Sentral 
Date : 24th September 
Time : 9am – 4pm
Agenda - TBC 
09:00 
Registration & Breakfast 
10:00 
Opening Address 
- by CEO, MDeC 
10:15 
Mapping the Future of Cloud Computing 
- by Mayur Sahni, Senior Research Manager, Services & Cloud Research, IDC 
10:45 
Cloud for Modern Business 
- by Dinesh Nair, Director, Developer and Platform Evangelism, Microsoft 
11:15 
Coffee & Tea Break 
11:30 
Mitigating Risk and Enhancing Security in Cloud 
- by Victor Lo, Regional Consulting Director, Trend Micro Inc 
12:00 
Journey to the Cloud 
- by Malik Ali, IT Director, Mydin 
12:30 
Panel Discussion 
- by Mayur Sahni, Dinesh Nair, Malik Ali, TBC 
13:00 
Lunch Break 
14:00 
Turn the Cloud into Revenue Opportunities 
- by Markku Lepisto, Principal Technology Evangelist, APAC, Amazon Web Services 
14:30 
Digital Strategy and Marketing for Cloud Apps 
- by TBC 
15:00 
Mission-critical Cloud Apps for High-end Enterprise Level - by Dr. CS Chang, Director, Marketing & Presales, Heitech Padu 
15:30 
Closing Remarks and Lucky Draw 
16:00 
End of Program
THANK YOU 
Susan Lim Susan.lim@mdec.com.my Polynn Tan polynn@mdec.com.my

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MSC MALAYSIA CLOUD INITIATIVE 2014

  • 1. MSC MALAYSIA CLOUD INITIATIVE ISV BRIEFING 21 AUG 2014
  • 2. Cloud Trend and Business Model 1 MSC Malaysia Cloud Initiative – Framework - Progress -Programmes 2 Agenda
  • 3. The global cloud computing market is growing at a fast pace •Worldwide spend on Cloud Computing grows from USD3 Billion in 2008 to USD 160 Billion 2020 (Frost & Sullivan, 2011) •34% of Organizations put Cloud as Top Priority, 41% committed to increasing Cloud Budget (Frost & Sullivan, 2011) •Malaysian cloud business is growing at an average of 53% year-on-year (YOY) – poised to generate revenue to a total of RM1.5B by 2015 (IDC, 2012). •30% of MSC Malaysia Cloud ISVs’ 2013 revenue contributed from cloud solutions ** Move ICT companies to provide cloud solution - WHY?
  • 4. ICT Providers can Grow or Defend their business Grow Strategy: •To boost profits with a SaaS (Software-as-a-Service) version of an existing app •Profitably enter a new market by creating a SaaS app Defend Strategy: •Competitors are succeeding with SaaS alternatives to their apps and rapidly gaining market share Move ICT companies to provide cloud solution WHY? – CONT’ ICT Cloud Grow Defend # Focused SME SubSectors (2014) # of SMEs 1 Retail Trade 231,159 2 Food and Beverage 142,721 3 Accommodation 2,817 4 Land Transportation 37,566 TOTAL 414,263 (64.25% )
  • 5. Cloud Trend and Business Model 1 MSC Malaysia Cloud Initiative – Framework - Progress -Programmes 2 Agenda
  • 6. Objective: To develop a conducive Cloud Computing ecosystem in MSC Malaysia What We Do? 1.Build a community of Infrastructure, Platform and Software-as-a-Service companies to capitalise on market growth potential. 2.Build the supply-demand ecosystem MMCI
  • 7. MMCI - Framework Data Centers Infrastructure as a Service (IaaS) Network Facility Management/Service Management Platform as a Service (PaaS) Software as a Service (SaaS) Security Service Management Cloud Brokerage Platform Domestic Market SME Large Enterprise Individual GLC Portal Service Self-Service Portal Identity Management Monitoring & SLAs E-Marketplace Administration Portal ISV Portal Marketing & Billing Service Catalog Security Integration Service Support Service Cloud Connectors ASEAN Market Global Market
  • 8. Application (SaaS) Platform (PaaS) Infrastructure (IaaS) Cloud-based applications delivered as a service based on SME’s needs Application development and deployment platform delivered as a service Server, storage and network capacity with associated software delivered as a service Developed via cloud partners MMCI - Community
  • 9. MMCI Cloud Partners Independent Software Vendors (ISV) 1.Cloud On-boarding 2.SaaS Acceleration 3.Cloud Nurturing Programs : Small and Medium Enterprise (SME) SME Cloud Adoption Program: MSC Malaysia Cloud Ecosystem
  • 10. MSC Malaysia ISVs on Cloud LEARNING MGT / HRM CRM ACCOUNTING E-COMMERCE / RETAIL MOBILE / CONTENT PROCUREMENT ERM / ERP Others
  • 11. Access to training, support, testing and Proof-of- Concepts  Hands-on training for developers , clinic with experts and development tools * RM15K + RM15K- worth of IaaS/ PaaS, Starter development Kit, Training and Consultancy from Technology Partners “A program to quicken the transition to cloud with comprehensive training, trials, POCs and hands-on assistance” * Subject to change MMCI – Cloud On-Boarding
  • 12. MMCI – Cloud Acceleration * RM15K + RM15K- worth of IaaS/ PaaS, GTM from Technology Partners “A program designed to accelerate and sustain the deployment of SaaS to the market ” * Subject to change
  • 13. Market Access •Increase exposure - Go to oversea market •Improve online presence of ISVs – leverage on online channel Cloud Brokerage •Promote and drive cloud marketplace or cloud brokerage service Knowledge / Talent •Certification •Training and Coaching Product •Revenue model MMCI – Nurturing
  • 14. Who can Apply? MSC Malaysia-Status Company Majority locally-owned Subscription with MDeC SaaS Acceleration Programme Partner Have not participated in the program before Completed SCORE+ Completed AQIR SaaS solution must be an MSC Malaysia approved activity
  • 15. How to Apply? Select Cloud Partner Prepare and Submit Documents •ISV Application Form •ISV Profile •Form 9, Form 24, Form 44, Form 49 and M&A of the company •SaaS Solution Brochure Complete AQIR and SCORE+ Cloud Partners
  • 17. 2014 MSC Malaysia Cloud Conference ‘Cloud is Here to Stay’ Venue : A Loft Hotel, KL Sentral Date : 24th September Time : 9am – 4pm
  • 18. Agenda - TBC 09:00 Registration & Breakfast 10:00 Opening Address - by CEO, MDeC 10:15 Mapping the Future of Cloud Computing - by Mayur Sahni, Senior Research Manager, Services & Cloud Research, IDC 10:45 Cloud for Modern Business - by Dinesh Nair, Director, Developer and Platform Evangelism, Microsoft 11:15 Coffee & Tea Break 11:30 Mitigating Risk and Enhancing Security in Cloud - by Victor Lo, Regional Consulting Director, Trend Micro Inc 12:00 Journey to the Cloud - by Malik Ali, IT Director, Mydin 12:30 Panel Discussion - by Mayur Sahni, Dinesh Nair, Malik Ali, TBC 13:00 Lunch Break 14:00 Turn the Cloud into Revenue Opportunities - by Markku Lepisto, Principal Technology Evangelist, APAC, Amazon Web Services 14:30 Digital Strategy and Marketing for Cloud Apps - by TBC 15:00 Mission-critical Cloud Apps for High-end Enterprise Level - by Dr. CS Chang, Director, Marketing & Presales, Heitech Padu 15:30 Closing Remarks and Lucky Draw 16:00 End of Program
  • 19. THANK YOU Susan Lim Susan.lim@mdec.com.my Polynn Tan polynn@mdec.com.my