2. “Television has always been social -
from viewing parties to office chats
about favourite shows.”
“This behavior has always existed;
technology has just made it easier
for more people to join the
conversation."
3. The Trends
77%
37%
24%
1.2xhigher emotional engagement when solo
viewers used a sync app with their TV
compared to just watching TV (Turner).
of 18-34 year olds as well as 30% of 15-17 year
olds have started watching a TV show after
reading positive social comments online
(Horrowitz).
of 18-24 year olds share something about a
show on social media, while 31% talk online to
people they don't know about their favourite
shows (BSkyB/YouGov).
of time spent watching TV is with another
device in hand (Google/Ipsos).
4. A Second Screen
App is…
designed to be used
while watching TV on a
first screen.
16. Features
Provides an always-on, centralised
destination for synchronised experiences
including;
• additional content
• programme information
• social media activity
• real time polls, votes & quizzes.
17. 31%
17%
11%
5%
36%
Most Socially Engaging TV Genres
(% share of social TV conversation)
January-November 2012
Sports
Reality
Drama
Comedy
Other
Second Screen Opportunities
18. The Three Biggest Opportunities
for Irish Broadcasters
Sport Reality TV News & Current Affairs
GAA Championship 2014 The Voice of Ireland The Late Late Show
RBS Six Nations 2014 The Apprentice The Frontline
FIFA World Cup 2014 Eurovision 2014 Morning Ireland
Airtricity League Operation Transformation Ireland AM
Racing Festivals 2014 Great Irish Bake Off Tonight with Vincent
Browne
19. 1. User Accounts: allow simple login with social networking
accounts or 3rd party login systems. All accounts keep track
of the actions performed by the audience within the app
and award users with points and badges based on
predefined rules.
2. TV Show Check-ins: integrate seamlessly with social
networks, boosting awareness and discovery potential.
3. Live surveys & voting: synced between the app and the TV
show, these are instantly available on millions of devices.
The results collected from the surveys can easily be shown
on screen.
PortHand Second Screen
Functionality
20. 4. Timeline and in-app chat: offer a similar experience to
Facebook’s social context for discussions between users.
5. Synchronised web content distribution: can be used for
pushing additional, premium content to the mobile
application in close connection to the content available on
TV at specific timestamps.
6. Second streams: add a new viewing experience by
streaming additional video from different angles and points
of view.
7. Interactive ads: synced with the ads running on TV and
distributed to app users, actionable ads are a bridge
between TV and digital advertising.
21. Cloud Backend Services and Application Hosting:
• PortHand’s scalable and durable cloud infrastructure
matched with our content delivery network offers a solid,
reliable foundation for your apps.
Extensive App Security:
• Communication between the app and PortHand’s backend
are secured to industry standards via a HTTPS connection.
• Login credentials sent by users are encrypted.
• Sensitive data is stored on-device in an encrypted container.
PortHand App Platform
22. PortHand can help you…
Think Build Test Host
Specify the product
• Define Strategy
• Benchmark
Competition
• Define Concept &
Features
Design & Integrate
Architecture
• Back & Front End
• App Technical
Design
• Integration with
existing systems
Organise and train
your teams
• Define the
Organisation
• Train the Team to
Run the Service
Deploy & Manage
your apps
• Cloud powered
• Real-time
analytics
• App Store
distribution
