This document outlines the winners of the #Portada16 awards. It recognizes top achievements in marketing to Hispanic audiences across various categories such as digital innovation, sports campaigns, mobile campaigns, and media professionals of the year. Key winners include Motivate Influencer Dashboard for digital innovator, McDonald's director Patricia Diaz for top marketer to Hispanics, Honey Maid's "Wholesome Campaign" for total market campaign, Copa Coca-Cola for top sports campaign, and WesternUnion.com's #BeFutbol virtual reality film as the grand winner. The document provides details on each award, the nominees, and the winners.

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42. OUR JURY
• Martha Kruse
• Xavier Turpin
• Gonzalo del Fa
• Maria Rios
• Kymber Umana

43. “PROGRAMATICO LOPEZ” DIGITAL
INNOVATOR AWARD
A digital media property, marketing technology innovation or advertising delivery
technology that Portada’s character Programmatico Lopez would approve of. The
innovation should have contributed to solve substantial challenges from an
audience, client and agency perspective over the last 12 months.

44. “PROGRAMATICO LOPEZ” DIGITAL
INNOVATOR AWARD
• MOTIVATE Influencer Dashboard
• Fantástico, Inc.
• Fenomeno Studios

45. MOTIVATE
INFLUENCER DASHBOARD
“Programatico Lopez” Digital Innovator Award Winner

46. TOP MARKETER TO HISPANIC
AUDIENCES
PRESENTED BY: D EXPÓSITO & PARTNERS
Nominations are accepted for client side marketers who have substantially
contributed to the quality of Hispanic marketing, whether Hispanic audience
specific or by incorporating substantial Hispanic insights into Total Market
campaigns, over the last twelve months. The nominated marketer should have
made a strong case for marketing to the Hispanic population as well as executed
innovative Hispanic marketing campaigns, with strong results.

47. TOP MARKETER TO HISPANIC
AUDIENCES
PRESENTED BY: D EXPÓSITO & PARTNERS
• Felix Palau, Brand Regional Director at Global Marketing
Americas, Heineken
• Patricia Diaz, Director U.S. Hispanic Marketing at McDonald's
Corporation,
Mc Donald’s
• José Vélez-Silva, VP of Multicultural Marketing Communications
AT Comcast/XFINITY

48. PATRICIA DIAZ, DIRECTOR U.S. HISPANIC MARKETING AT
MCDONALD'S CORPORATION,
MC DONALD’S
Top Marketer To Hispanic Audiences Winner

49. TOTAL MARKET CAMPAIGN
Nominations are accepted for marketing campaigns targeting the U.S consumer
over the last 12 months. These campaigns were led by insights on multicultural
audiences and include Hispanic elements (e.g. music, expressions, scenery
etc). The nominated campaigns should preferably include paid media and can
also have BTL and content marketing efforts. The campaign should stand out
because of the uniqueness of the campaigns creative. The campaign’s media
planning and buying plan should have achieved a high ROI.

50. TOTAL MARKET CAMPAIGN
• Verizon’s “Better Matters Campaign”
• Honey Maid’s "Wholesome Campaign”
• Hot Pockets/ Casanova McCann

51. HONEY MAID’S
"WHOLESOME CAMPAIGN"
Total Market Campaign Winner

52. TOP SPORTS CAMPAIGN
Nominations are accepted for agencies (include the brand in the nomination), brands
and media properties (include the client/agency in the nomination) that have done
outstanding and innovative campaigns targeting multicultural audiences in 2016 using
sports related content. The campaign should have both a paid media element
(advertising) as well as a content marketing element (owned and earned media).

53. TOP SPORTS CAMPAIGN
• Copa Coca-Cola
• Bones Love
• MilkWestern Union Digital: Be Futbol Campaign

54. COPA COCA-COLA
Top Sports Campaign Winner

55. TOP DIGITAL AUDIO CAMPAIGN
PRESENTED BY: AUDIO.AD
Nominations are accepted for advertising agencies, (please state brand), and brands
that have created, planned and executed audio advertising campaigns in the U.S.
Hispanic Market over the last 12 months. Total market audio ad campaigns that were
led by insights on multicultural audiences and include Hispanic elements (e.g. music,
expressions, scenery etc) can also be nominated. The nominated campaign should
have achieved high ROI for advertisers. In addition, the campaign distinguished itself by
a high degree of creativity and originality.

56. TOP DIGITAL AUDIO CAMPAIGN
PRESENTED BY: AUDIO.AD
• Horizon Media
• Blue Moon/Spotify

57. BLUE MOON/SPOTIFY
Top Digital Audio Campaign Winner

58. TOP MEDIA PROPERTY
TARGETING HISPANIC AUDIENCES
Nominations are accepted for media companies that target Hispanic audiences in
(Spanish and/or English) either exclusively or that have a substantial amount of
Hispanics in their audience. The nominated entity is distinguished by the quality
of the content it provides to the targeted audience.

59. TOP MEDIA PROPERTY
TARGETING HISPANIC AUDIENCES
• Zoomin.tv
• LBI Media, Inc. (Parent Company of Estrella TV)
• The Hollywood Hot List- Latina Media Ventures

60. THE HOLLYWOOD HOT LIST- LATINA MEDIA VENTURES
Top Media Property Targeting Hispanic Audiences Winner

61. TOP CONTENT PROVIDER TO HISPANIC
AUDIENCES
Nominations are accepted for content marketing firms, content studios, video
production studios, and newswire firms that target Hispanic audiences in (Spanish
and/or English) either exclusively or have a substantial amount of Hispanics in their
audience. The nominated entity is distinguished by the quality of the content it
provides to the targeted audience.

62. TOP CONTENT PROVIDER TO HISPANIC
AUDIENCES
• Zoomin.tv
• LBI Media, Inc. (Parent Company of Estrella TV)
• IdiomaContent

63. LBI MEDIA, INC.
(PARENT COMPANY OF ESTRELLA TV)
Top Content Provider To Hispanic Audiences Winner

64. TOP HISPANIC DIGITAL ADVERTISING
CAMPAIGN
Nominations are accepted for Digital Advertising Campaigns that have targeted
Hispanic audiences during the last 12 months that stand out because of the
creativity of the media plan and buy as well as a high ROI. Total market
campaigns that were led by insights on multicultural audiences and include
Hispanic elements (e.g. music, expressions, scenery etc) can also be nominated.

65. TOP HISPANIC DIGITAL ADVERTISING
CAMPAIGN
• TDW+Co and Western Union
• Univision's Voter Registration Campaign

66. TDW+CO AND WESTERN UNION
Top Hispanic Digital Advertising Campaign Winner

67. TOP INTEGRATED
HISPANIC CAMPAIGN
Nominations are accepted for Advertising Campaigns that have targeted Hispanic
Audiences during the last 12 months that stand out because of the creativity of the
media plan and buy as well as a high ROI. Total market campaigns that were led
by insights on multicultural audiences and include Hispanic elements (e.g. music,
expressions, scenery etc) can also be nominated. The campaign should have used
at least 2 different paid media vehicles (e.g. print and social media)in addition to
at least 1 BTL (e.g.events, Influencers) and/or content marketing element.

68. TOP INTEGRATED
HISPANIC CAMPAIGN
• Western Union Digital: Be Futbol Campaign
• McDonald’s New York Summer Break Menu /d expósito
& Partners
• Nescafe Clasico/Casanova McCann

69. WESTERN UNION DIGITAL: BE FUTBOL CAMPAIGN
Top Integrated Hispanic Campaign Winner

70. TOP MOBILE CAMPAIGN
Nominations are accepted for mobile campaigns that have targeted Hispanic
Audiences during the last 12 months that stand out because of the creativity of the
media plan and buy as well as a high ROI. Total market mobile campaigns that
were led by insights on multicultural audiences and include Hispanic elements
(e.g. music, expressions, scenery etc) can also be nominated. The nominated
campaign should used mobile marketing elements, including Apps, Rich Media,
Display and SMS.

71. TOP MOBILE CAMPAIGN
• The New Latino Voice - FIU/Adsmovil Online Tracking
Poll with Latino Voters
• Tecate And Life In Mobile

72. THE NEW LATINO VOICE - FIU/ADSMOVIL
ONLINE TRACKING POLL WITH LATINO VOTERS
Top Mobile Campaign Winner

73. “CONQUISTADOR” - TOP MEDIA
PROFESSIONAL OF THE YEAR
In the changing media environment, media executives need to be nimble, savvy and
lead like authentic “Conquistadores”. Nominations are accepted for media
executives who have made an outstanding contribution to the development of the
sector over the last 12 months.

74. “CONQUISTADOR” - TOP MEDIA
PROFESSIONAL OF THE YEAR
• Gloria Constanza, Chief Contact Strategist, Partner,
D’expósito & Partners
• Alberto Pardo/Adsmovil
• Caleb Windover/Mediavest-MV42
• Juan Carlos Rodriguez/Univision Deportes

75. JUAN CARLOS RODRIGUEZ
UNIVISION DEPORTES
“Conquistador”, Top Media Professional Winner

76. TOP ONLINE VIDEO MARKETING
CAMPAIGN
Nominations are accepted for advertising agencies, (please state brand), media
properties (please state brand/agency) and clients (brands) that have created, planned
and executed Online Video Marketing Campaigns in the U.S. Hispanic Market over the
last 12 months. Total market online video campaigns that were led by insights on
multicultural audiences and include Hispanic elements (e.g. music, expressions,
scenery etc) can also be nominated. The campaign achieved high ROI for advertisers.
In addition, the campaign distinguished itself by a high degree of creativity and
originality.

77. TOP ONLINE VIDEO MARKETING
CAMPAIGN
• WesternUnion.com- #BeFutbol Sweepstakes Virtual Reality
Short Film
• d expósito & Partners for Tajín
• We're going to Walt Disney World with Jeannette Kaplun

78. WE'RE GOING TO WALT DISNEY WORLD WITH
JEANNETTE KAPLUN
Top Online Video Marketing Campaign Winner

79. 2016 GRAND WINNER

80. WESTERNUNION.COM - #BEFUTBOL SWEEPSTAKES
VIRTUAL REALITY SHORT FILM
2016 Grand Winner

82. #Portada16

83. #Portada16

84. #Portada17 will take place on
Sept. 13-14, 2017
Join us next September!