Jewelry shoppers in Portland and Seattle rely most on radio and television for advertising. A study by the Portland Area Radio Council and Seattle Area Radio Association from winter 2011 found that radio and television are the dominant media for reaching jewelry shoppers in these two cities. Their joint report from 2012 is available online at their respective websites.

1. Jewelry Shoppers Use Mostly Radio
and TV in Portland and Seattle
Winter 2012

6. Prepared by :
Portland Area Radio Council and
Seattle Area Radio Association 2012
www.portlandradio.org
www.seattleradio.org
Source: Media Audit Winter 2011