Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
From Social to Close: Repeatable Social Sales Funnel
1. From Social to Close
A Repeatable B2B Social Sales Funnel
Chad McCaffrey @cjkmccaffrey chad@postbeyond.com
1
2. Agenda
•
What is Social Selling?
•
Content Marketing: The Foundation
•
The 4 C’s of Content Marketing
•
The Challenge: Buyer 2.0
•
Social Sales Funnel Defined
•
Social Tactics
•
Tool Chest
•
Q&A
2
3. What is Social Selling?
Social Selling is simply augmenting your current
sales process to include specific modern social
media tools & tactics.
3
4. The Challenge: Buyer 2.0
Buyer 2.0 relies heavily on search engines and social
media when making any purchasing decisions.
4
6. The 4 C’s of Content Marketing
• Consumption
• Curation
• Creation
• Connection
6
7. the Social Sales Funnel Defined
“Nobody wants to get pitchslapped”
- Ron Tite
The Tite Group
1. Soft engagement
2. Direct engagement
3. Pitch
4. Close $$$
7
8. Social Sales Funnel Defined
Soft Engagement
• Twitter
• Quora
• Linkedin Groups
8
10. Social Sales Funnel Defined
Pitch
• Online Meeting
• Web Demo
• In Person Meeting
Close $$$$
10
11. Social Tactics
Social Proximity
• Utilizing social connections in your network. Actively
growing your network increases social proximity to a
prospective buyers. Leads to quick referrals or
introductions.
• LinkedIn is an amazing tool for allowing you to see which
connections you have in a company and empowers you to find
out which decision makers or potential champions you can
leverage.
11
12. Social Tactics
Social Listening
•
Act of listening to conversations taking place on social media,
and looking for opportunities to participate and engage with
potential customers and prospects.
• Twitter Lists, Hash-tags, Advanced Graph Searches
12
13. Social Tactics
Social Surrounding
•
Socially surrounding your prospect involves having a 360
degree view of the individual both professionally and
personally.
•
This is when true relationships can form and the best selling
conversations take place.
•
Mine for information and context you can use to initiate a
valuable touch point or engagement.
13
