Blockchain-teknologi och öppen data? Provenance kopplar digitalt ihop “dumma” fysiska produkter med ett mycket säkert decentraliserat nätverk. Jessi berättar om ny teknik för att bättre förstå vår materiella värld, driva på den cirkulära ekonomin och ökar transparensen i supply chain. Hon pratar om Internets framtid (blockchain, Internet of Things och öppen data), särskilt i relation till produktinnovation, varumärken och supply chain.

1. technology powered trust
tweet : @JessiBaker
say hi on: hello@provenance.org
THE FUTURE OF OUR MATERIAL WORLD

2. manufacturing engineer
computer scientist
social entrepreneur

3. technology powered trust
TODAY
How trust is evolving with technology
Intro to blockchains
How we are using blockchain to enable trust in global supply chains

4. by taking their word for it?
TRUST

5. because a trusted third party says so?
TRUST

6. VILLAGE INDUSTRIAL AGE THE FUTURE
HOW WE TRUST INFORMATION IS EVOLVING

7. The Internet and digital tech brings
more information - but also new
ways to verify data
TECHNOLOGY

8. But how can I trust that verified
data if I am two steps down the
supply chain?
PROBLEM

9. “Blockchain [cryptocurrency] is
the first thing like the Internet
since the Internet.”
MARC ANDREESSEN, Inventor of the web browser
WEB 3.0

10. “The great chain for being sure
about things”
The Economist
WEB 3.0

11. TODAY THE FUTURE
Material certifier
interface
Manufacturer interface Customer interface
BLOCKCHAIN

12. ENFORCEMENT: CENTRALISED SYSTEM

13. ENFORCEMENT: PRIVATE BLOCKCHAIN
1
2
3

14. ENFORCEMENT: PUBLIC BLOCKCHAIN

15. ENFORCEMENT: PUBLIC BLOCKCHAIN

16. DEFINING RULES: BITCOIN
“Thou shall not double spend”

17. DEFINING RULES: ETHEREUM
“Read the contract”

18. Blockchains support the validity
of information - building trust
across networks
TECHNOLOGY POWERED TRUST

19. TECHNOLOGY POWERED TRUST
Payments
Sensor data
Food safety
Authenticity
Trade finance Identity

21. health and morals are being compromised
with the creation of our products
PROBLEM

22. The market is saturated with claims …
how can we trust the label?
PROBLEM

23. √scaling sustainable practice beyond the
limits of today’s certifications
PROBLEM

24. What if products and info about their
makers could be…
Rated, like Trip Advisor?
Audited by a reputation system, like Uber?
Transferred along the supply chain,
like Bitcoin?
TECHNOLOGY

25. TRACK AND TRACE
Ensure supply chain integrityWe enable products, from food to
furniture, to come with key
information and a living history
of people, process and materials.

26. CUSTOMERS OF THE FUTURE MAKE DATA-DRIVEN DECISIONS
OLD MODEL NEW MODEL

27. REAL-TIME, TRUSTWORTHY DATA - END-TO-END

28. Creating the first digitally
native organic
certification mark

29. PROVENANCE IN 4 STEPS
Profile creation Product page creation Item registration Chain of custody

30. THE DIGITAL MARQUE IN CUSTOMER ECOSYSTEMS
We utilised technology including NFC
tags and QR codes to link point-of-sale
material with the Provenance platform.
Customers simply scanned or hovered
their phones to see the digital marque, its
corresponding data and chain of custody.

31. MAKING EVERY BATCH DIGITAL
Brands can use sell-by dates and serial
numbers as unique identifiers linking end
customers to certification data.
03 JULY 2017
Enter the date at provenance.org/shopfresh
to trace its unique journey.
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03 JULY 2017
Enter the date at provenance.org/shopfresh
to trace its unique journey.
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32. THE DIGITAL MARK: PLUGIN FOR E-COMMERCE
Retailer licensees, as well as their
brands, can easily use Provenance
plug-ins or API to showcase the Soil
Association marque and its key data
to e-commerce platforms.

33. Proven integrity of
certification shared
through the chain

34. PROVENANCE X CO-OP
Product info
and journey is
accessed via a
unique URL for
each specific
batch.
For every buyer
and shopper to know
who’s behind the product

35. THE FUTURE OF BRAND TRUST
Our vision is that one day,
every great product will
come with: accessible,
trustworthy information
about origin, journey and
impact.
independent business
family-run
UK business

36. hello@provenance.org
@ProvenanceHQ
hello@provenance.org
@ProvenanceHQ