A presentation from Our Sporting Futures 2007, Brisbane, Australia.

1. Connecting, Sharing, Growing
Keith Lyons
July 2007
Our Sporting Futures Conference, Brisbane

2. The importance of a
connected society for our
sporting future.

3. The significance of
information and communications
technology (ICT)
for the sport industry.

4. Three Principles

5. 1
High speed
communication transforms
our worlds.

7. 2
There is enormous
benefit in capturing
information once and
using it many times.

9. 3
We can work together
and share experience in
this digital age.

11. Community of Practice
A new breed of technology is evolving
from the principles of collective
intelligence, which emerges from the
collaboration and competition of many
individuals.

12. Connecting
Sharing
Growing

13. 1 Billion Users of the Internet
in 15 Years

14. Digital Natives

15. “Our current expectations for what our students
should learn in school were set fifty years ago
to meet the needs of an economy based on
manufacturing and agriculture. We now have an
economy based on knowledge and technology.”
Bill Gates (2007)

16. In 2007 the amount of information
created and replicated (255 exabytes)
will surpass, for the first time, the
storage capacity available (246
exabytes).

17. Category Millions in 2006
Figure 1 Digital Cameras 6
Figure 400
Camera Phones 600
Information Created, Captured and Replicated
PCs 900
Audio Players 550
6-Fold Growth Mobile Subscribers 1,600
in Four Years
LCD/Plasma TVs 70
By 2010 this installed base of devices and subscribers will be
50% larger, devices will be cheaper, and resolutions higher. All
creating more and more digital bits. Source: I
How much of the information that is captured, created, or IDC estima
replicated also is stored is another matter. As part of the research person to a
for this project, IDC also looked at how much storage will be exabytes (or
2006 2010 available to store all this information, should we choose to.
161 Exabytes 988 Exabytes
Source: IDC, 2007
Figure 2 shows the rrelationship 07 information created and
Sou ce: IDC, 20
of
storage capacity available on various storage technologies. THE IMA
About one quarter of the digital universe is original (pictures Figure 2 At the same time the number of users with broadband access Between 20
recorded, keystrokes in an email, phone calls), while three the digital u
Figu is 8 But the prime mover may be the Internet. In 1996 there wereabout 75% were also grown – and is expected taking pictures, Today over
has igure 7 consumers – to grow even more.
F created by
quarters rereplicated (emails forwarded, backed up transaction 60% of working users have access to broadband circuits, either
Internet at home computers, uploading exabytes to
only 48 million people routinely using the Internet. Theon the phone,
talking
records, Hollywood movies on DVD). at home or at work or school. images from
Worldwide Web was just four years old. By 2006, there were so on.
songs, and
A majority of these billion users on the Internet. By 2010 still.expect another
1.1 bits represent images, both moving and we The numbe
So enterprises The rapid growth of about 25% of and more and more high
only have to worry the Internet – the digital
This is because one digital camera image can generate a
500 million users to come online (Figure 6). speed access – has increased the ability of people to share and cameras in
universe, right?
megabyte or more of digital information, and video or digital communicate information and their interest in doing so. number of
TV can generate a igure 6
F dozen megabytes per second. Not at all. Most user-generated content will be touched by an billion. By 2
organization along the way Since a1998 the in the data center, mailboxes has
Take email. – on network, number of email
500 billion
Voice signals, on the other hand, can be carried at less than one
at a hosting site, in a PBX, 253 million toswitch, or a billion in 2006. Before
grown from at an Internet nearly 1.6 back-up
pictures get
megabyte a second; and it would take a good typist more than the decade ends, the number of mailboxes is expected to taper
system.
a day and a half to produce a megabyte of keystrokes. off near 2 billion. Then there
Consider camera phones, used by individuals at both work and that 77% of
Although many of the images created are by individuals, they
play. Won't corporations have toperiod,about what pictures number of emails
During the same worry 1998 to 2006, the are
camera, and
enter an organization’s domain in email systems, in Web sent grew three times faster than the number of people emailing
being taken, messages sent, or purchases being made from these was general
postings, and in applications from medical imaging and public
phones when they are used at work? Who owns contact and in part because
– in part because of the growth of spam, lists?
tended to la
safety surveillance to compound documents supporting
How will work-related simply emails more emails. And surely the average
people phone sent be archived?
and a half (d
Source: IDC, corporate manager of email systems will tell you that messages
2007
Source: IDC, 2007
The left circle in Source:9out ,with 7more attachments and being stored longer
are going IDC 20a rough approximation of how
Figure shows 0 But the rea
much of the (Figure 7).
digital universe in 2010 will be created by should doub
more than tenfold between 2006 and 2010 as analog systems individuals, meaning consumersin and workers creating,
IDC estimates that 2006, just the email traffic from one
and digital
are replaced by digital ones and as the number of total cameras capturing, or replicating information i.e., excluding spamIn the
person to another – in the organization. – accounted for 6
installed increases. 3 right circle theexabytesshows how much of the digital universe
figure (or 3%) of the digital universe.
will be touched – meaning managed, hosted, transported, or

18. Fish don’t know they are in water.

19. Continuous Partial Attention

22. A 21 year-old male
entering the US workforce today:
5000 hours of video game playing
250,000 emails, text messages
10,000 hours of cell phone use
3500 hours of time on-line

23. Australian Households 2006
92% own a mobile device
86% own a DVD player
69% own a mobile camera
33% own an MP3 player
23% own a DVD recorder

25. Tectonic shifts in society
Learning is no longer an
internal, individualistic
activity.

27. “Ithink there is a world
market for maybe five
computers.”
Thomas Watson, chairman of IBM, 1943.

30. Digital Asset Repository

31. Metadata

34. Always ...
On
Available
Connected

35. Simple
Personal
Does what you want it to do

36. Wikipedia has accumulated 6.40
million articles and 250 million
edits, contributed in a
predominantly undirected and
haphazard fashion by 5.77 million
unvetted volunteers.
Dennis Wilkinson and Bernardo Huberman (2007)

37. Aggregation

38. Personalise

41. Know-how and know-what
is being supplemented with
know-where
(the understanding of where to
find knowledge)

44. High Tech
High Touch

45. Strong Leadership
Training

47. The Long Tail

48. High speed communication transforms our worlds.
There is enormous benefit in capturing information
once and using it many times.
We need to work together and share experience
and expertise in this digital age.