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POST*SHIFT
Organising for Social
Marketing teams at the centre of organisational change | 2014
Photo credit http://www.flic...
Social marketing teams often
know more about the market
and more about customers
than anyone else in the firm
but internal org structure
prevents them from sharing
this insight more widely…
… and from helping the firm
adapt or change based on
this market knowledge
HOW CAN SOCIAL MARKETING TEAMS PLAY A ROLE IN CHANGE ?
‘Organising for social’ means being better connected internally, sh...
6
ORGANISING FOR SOCIAL
Overcome silos
and disconnects
to become more
integrated and
aligned.
Looks at the relationship be...
7
ORGANISING FOR SOCIAL
LEARNING & DEVELOPMENT
Make your organisation more social / web literate
COLLABORATION
Improving c...
THE POST*SHIFT TEAM
Our core team pioneered the use of
social technology inside companies,
and now works with corporate
cl...
ABOUT OUR WORK
SOCIAL BUSINESS LEADERS
‣Industry thought leaders
‣Experienced consultancy team
‣Technology agnostic, but k...
AUTHORS
Cerys Hearsey

Serena Alboni

Ea Ryberg Due

Olga Kozanecka

!
!
CONTACT US
info@postshift.com

!
FIND US
Our blog...
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Organising for Social: Marketing teams at the centre of organisational change

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Social marketing teams often know more about the market and more about customers than anyone else in the firm, but internal org structure prevents them from sharing this insight more widely and from helping the firm adapt or change based on this market knowledge.

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Organising for Social: Marketing teams at the centre of organisational change

  1. 1. POST*SHIFT Organising for Social Marketing teams at the centre of organisational change | 2014 Photo credit http://www.flickr.com/photos/good_day/555533669/
  2. 2. Social marketing teams often know more about the market and more about customers than anyone else in the firm
  3. 3. but internal org structure prevents them from sharing this insight more widely…
  4. 4. … and from helping the firm adapt or change based on this market knowledge
  5. 5. HOW CAN SOCIAL MARKETING TEAMS PLAY A ROLE IN CHANGE ? ‘Organising for social’ means being better connected internally, sharing and collaborating with other teams and overcoming the silos and organisational limitations that keep marketing teams on the edge of the organisation rather than at the centre. Photo credit https://www.flickr.com/photos/altemark/337248947/
  6. 6. 6 ORGANISING FOR SOCIAL Overcome silos and disconnects to become more integrated and aligned. Looks at the relationship between externally facing social teams and the rest of the organisation
  7. 7. 7 ORGANISING FOR SOCIAL LEARNING & DEVELOPMENT Make your organisation more social / web literate COLLABORATION Improving connections within and between teams SOCIAL BUSINESS ENABLEMENT Using social technology to enable new ways of working ORGANISATIONAL DESIGN Integrating and aligning teams and people CUSTOMER CENTRICITY How to pipe customer insights into all relevant teams Overcome silos and disconnects to become more integrated and aligned.
  8. 8. THE POST*SHIFT TEAM Our core team pioneered the use of social technology inside companies, and now works with corporate clients to assist with new forms of organisational structure and practice to help create 21st Century firms. Our team includes business strategists, collaboration specialists, online communications experts, digital sociologists and technologists, plus we have extensive associate network of specialists in various areas.
  9. 9. ABOUT OUR WORK SOCIAL BUSINESS LEADERS ‣Industry thought leaders ‣Experienced consultancy team ‣Technology agnostic, but knowledgeable ‣Extensive knowledge base & case studies PROJECT MANAGEMENT ‣Tried and tested enablement methodologies ‣Service and user-centric design thinking ‣Co-creation & collaboration approach ‣Enabling for independence Photo credit: https://flic.kr/p/4vG62g
  10. 10. AUTHORS Cerys Hearsey Serena Alboni Ea Ryberg Due Olga Kozanecka ! ! CONTACT US info@postshift.com ! FIND US Our blog: www.postshift.com/blog SlideShare: http://www.slideshare.net/Postshift Twitter: @Postshift POST*SHIFT

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